<p><span>2023</span><span>년</span><span> <span> </span>4</span><span>월</span><span> 03</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p><span> </span></p><p><span>#0</span></p><p><span>오늘의</span><span>  </span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Nothing is more despicable than respect based on fear.</span><span>두려움</span><span> </span><span>때문에</span><span> </span><span>갖는</span><span> </span><span>존경심만큼</span><span> </span><span>비열한</span><span> </span><span>것은</span><span> </span><span>없다</span><span>. - Albert Camus (</span><span>알베르</span><span> </span><span>카뮈</span><span>) [</span><span>프랑스</span><span> </span><span>작가</span><span>, 1913-1960](</span><span>케이모스트제공</span><span>)</span></p><p><span> </span></p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>한국인</span><span> </span><span>노후에</span><span> </span><span>끔찍한</span><span> </span><span>가난이</span><span> </span><span>찾아온다</span><span>. </span><span>가난하게</span><span> </span><span>죽기</span><span> </span><span>싫으면</span><span> </span><span>당장</span><span> '</span><span>이것</span><span>'</span><span>부터</span><span> </span><span>끊으세요</span><span>.(</span><span>강창희</span><span> </span><span>대표</span><span> 1</span><span>부</span><span>)</span><span>조회수</span><span>42</span><span>만회</span><span> 5</span><span>일</span><span> </span><span>전</span><span> #</span><span>강창희</span><span> / </span><span>머니인사이드</span><span> 64.5</span><span>만</span><span> <a href="https://youtu.be/_aWAJxqtZxQ" target="_top" class="ke-link">https://youtu.be/_aWAJxqtZxQ</a></span></p><p> </p><p><span>#1. </span><span>챗봇</span><span> </span><span>붙은</span><span> MS '</span><span>빙</span><span>' </span><span>위협</span><span>... </span><span>구글</span><span> </span><span>검색</span><span> </span><span>신뢰성으로</span><span> </span><span>맞대응</span></p><p><span>구글은</span><span> </span><span>블로그를</span><span> </span><span>통해</span><span> '</span><span>이</span><span> </span><span>결과에</span><span> </span><span>대한</span><span> </span><span>정보</span><span>(About this result)' </span><span>기능을</span><span> </span><span>미국</span><span> </span><span>검색</span><span> </span><span>서비스에</span><span> </span><span>도입한다고</span><span> </span><span>발표했다</span><span>. </span><span>검색</span><span>결과</span><span> </span><span>출처를</span><span> </span><span>표시하는</span><span> </span><span>기능으로</span><span> </span><span>검색</span><span> </span><span>결과</span><span> </span><span>화면의</span><span> </span><span>결과</span><span> </span><span>링크에</span><span> </span><span>이</span><span> </span><span>웹사이트에</span><span> </span><span>대한</span><span> </span><span>정보</span><span>, </span><span>구글</span><span> </span><span>시스템이</span><span> </span><span>해당</span><span> </span><span>정보가</span><span> </span><span>검색에</span><span> </span><span>유용하다고</span><span> </span><span>판단한</span><span> </span><span>이유</span><span>, </span><span>개인화</span><span> </span><span>적용</span><span> </span><span>여부를</span><span> </span><span>표시한다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>경기침체에</span><span> </span><span>지상파</span><span> </span><span>광고</span><span> </span><span>뚝</span><span>... </span><span>전년대비</span><span> 40% </span><span>감소</span></p><p><span>글로벌</span><span> </span><span>경기침체의</span><span> </span><span>영향으로</span><span> </span><span>지상파</span><span> </span><span>광고</span><span> </span><span>매출이</span><span> </span><span>눈에</span><span> </span><span>띄게</span><span> </span><span>하락한</span><span> </span><span>것으로</span><span> </span><span>나타났다</span><span>. </span><span>올해</span><span> </span><span>지상파</span><span> </span><span>광고</span><span> </span><span>매출이</span><span> 40%</span><span>가량</span><span>감소한</span><span> </span><span>것으로</span><span> </span><span>알려졌다</span><span>. </span><span>올해는</span><span> </span><span>광고매출을</span><span> </span><span>견인하는</span><span> </span><span>대형</span><span> </span><span>이벤트도</span><span> </span><span>적어</span><span> </span><span>매출</span><span> </span><span>하락세가</span><span> </span><span>더욱</span><span> </span><span>심화될</span><span> </span><span>것이라는</span><span> </span><span>관측도</span><span>나온다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>쿠팡</span><span> '</span><span>로켓그로스</span><span>'</span><span>에</span><span> </span><span>긴장하는</span><span> </span><span>이커머스</span><span> </span><span>업계</span></p><p><span>쿠팡에</span><span> </span><span>입점하면</span><span> </span><span>누구나</span><span> </span><span>로켓배송</span><span> </span><span>서비스를</span><span> </span><span>누릴</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>로켓그로스</span><span> </span><span>출시에</span><span> </span><span>경쟁</span><span> </span><span>업체들과의</span><span> </span><span>셀러</span><span> </span><span>유치</span><span> </span><span>경쟁에서도</span><span> </span><span>유리한</span><span> </span><span>입지에</span><span> </span><span>서게</span><span> </span><span>될</span><span> </span><span>것으로</span><span> </span><span>보인다</span><span>. </span><span>경쟁</span><span> </span><span>이커머스</span><span> </span><span>업체들은</span><span> </span><span>셀러</span><span> </span><span>유치를</span><span> </span><span>위해</span><span> </span><span>일부</span><span> </span><span>업체는</span><span> '0% </span><span>수수료</span><span>'</span><span>를</span><span> </span><span>포함해</span><span> </span><span>파격적인</span><span> </span><span>수수료</span><span> </span><span>제도를</span><span> </span><span>제시하기도</span><span> </span><span>한다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>구글</span><span>, </span><span>비전문가도</span><span> </span><span>간단히</span><span> </span><span>생성</span><span> AI </span><span>다루는</span><span> </span><span>도구</span><span> </span><span>공개</span></p><p><span>구글이</span><span> </span><span>인공지능</span><span> </span><span>전문가가</span><span> </span><span>아니더라도</span><span> </span><span>생성</span><span> AI</span><span>를</span><span> </span><span>활용해</span><span> </span><span>업무용</span><span> </span><span>앱을</span><span> </span><span>만들거나</span><span> </span><span>데이터를</span><span> </span><span>분석할</span><span> </span><span>수</span><span> </span><span>있는</span><span> '</span><span>젠</span><span> </span><span>앱</span><span> </span><span>빌더</span><span>'</span><span>를</span><span>공개했다</span><span>. </span><span>코딩이나</span><span> </span><span>복잡한</span><span> </span><span>계산</span><span> </span><span>없이</span><span> </span><span>업무용</span><span> </span><span>생성</span><span> AI </span><span>앱을</span><span> </span><span>만들거나</span><span> </span><span>데이터를</span><span> </span><span>분석할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>지원한다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>플랫폼</span><span> </span><span>힘주는</span><span> LG U+, SNS </span><span>경쟁</span><span> </span><span>뛰어든다</span></p><p><span>플랫폼</span><span> </span><span>사업을</span><span> </span><span>미래</span><span> </span><span>핵심</span><span> </span><span>먹거리로</span><span> </span><span>점찍은</span><span> LG</span><span>유플러스가</span><span> SNS </span><span>경쟁에</span><span> </span><span>뛰어든다</span><span>. </span><span>커뮤니티</span><span> </span><span>기능에</span><span> </span><span>집중</span><span>, </span><span>이용자를</span><span> </span><span>끌어모아</span><span> </span><span>향후</span><span> </span><span>광고</span><span>·</span><span>커머스</span><span> </span><span>등</span><span> </span><span>다양한</span><span> </span><span>플랫폼</span><span> </span><span>사업과</span><span> </span><span>시너지가</span><span> </span><span>가능한</span><span> </span><span>만큼</span><span> </span><span>플랫폼</span><span> </span><span>사업</span><span> </span><span>역량을</span><span> </span><span>집중한다는</span><span> </span><span>계획이다</span><span>. LG</span><span>유플러스는</span><span> '</span><span>베터</span><span>(Better)'</span><span>를</span><span> </span><span>구글플레이와</span><span> </span><span>앱스토어에</span><span> </span><span>시범</span><span> </span><span>출시했다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>이니스프리도</span><span> </span><span>올영으로</span><span>... </span><span>재편되는</span><span> </span><span>로드숍</span></p><p><span>이니스프리가</span><span> </span><span>멀티</span><span> </span><span>브랜드숍인</span><span> </span><span>올리브영에</span><span> </span><span>입점한다</span><span>. </span><span>저렴한</span><span> </span><span>가격과</span><span> </span><span>좋은</span><span> </span><span>입지로</span><span> </span><span>큰</span><span> </span><span>인기를</span><span> </span><span>누렸지만</span><span> </span><span>저가</span><span> </span><span>화장품</span><span> </span><span>시장</span><span>자체가</span><span> </span><span>부진한</span><span> </span><span>데다</span><span> </span><span>팬데믹</span><span> </span><span>후유증까지</span><span> </span><span>덮치며</span><span> </span><span>대대적인</span><span> </span><span>전략</span><span> </span><span>수정이</span><span> </span><span>필요하다는</span><span> </span><span>판단에서다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>큐텐</span><span>, </span><span>인터파크</span><span> </span><span>커머스</span><span> 1500</span><span>억</span><span> </span><span>인수</span><span> </span><span>계약</span></p><p><span>큐텐이</span><span> </span><span>인터파크</span><span> </span><span>커머스</span><span> </span><span>부문</span><span> </span><span>인수를</span><span> </span><span>마무리짓는다</span><span>. </span><span>인수</span><span> </span><span>규모는</span><span> 1500</span><span>억</span><span> </span><span>원</span><span> </span><span>수준으로</span><span> </span><span>거론되고</span><span> </span><span>있다</span><span>. </span><span>업계에</span><span> </span><span>따르면</span><span> </span><span>큐텐은</span><span> </span><span>인터파크</span><span> </span><span>최대주주인</span><span> </span><span>야놀자와</span><span> </span><span>인터파크</span><span> </span><span>커머스</span><span> </span><span>부문</span><span> </span><span>지분</span><span> </span><span>전량을</span><span> </span><span>인수하는</span><span> </span><span>내용의</span><span> </span><span>주식매매계약을</span><span> </span><span>체결하기로</span><span> </span><span>했다</span><span>. </span><span>야놀자는</span><span> </span><span>지난해</span><span> </span><span>말부터</span><span> </span><span>큐텐과</span><span> </span><span>매각</span><span> </span><span>협상을</span><span> </span><span>이어왔다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p><span> </span></p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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