<p><span>2023</span><span>년</span><span> <span> </span>4</span><span>월</span><span> 12</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p><span> </span></p><p><span>#0</span></p><p><span>오늘의</span><span>  </span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>You don't live in a world all alone. Your brothers are here too.</span><span>당신은</span><span> </span><span>이</span><span> </span><span>세상에서</span><span> </span><span>혼자</span><span> </span><span>사는</span><span> </span><span>것이</span><span> </span><span>아닙니다</span><span>. </span><span>당신의</span><span> </span><span>형제들도</span><span> </span><span>있습니다</span><span>. - Albert Schweitzer </span><span>의사</span><span> </span><span>선교사</span><span>, 1875-1965(</span><span>케이모스트제공</span><span>)</span></p><p><span> </span></p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> "</span><span>돈</span><span> </span><span>잘</span><span> </span><span>버는</span><span> </span><span>뇌는</span><span> </span><span>따로</span><span> </span><span>있습니다</span><span>." </span><span>밑바닥에서</span><span> </span><span>성공한</span><span> </span><span>사</span><span> </span><span>람들</span><span> </span><span>머리에서</span><span> </span><span>발견된</span><span> '</span><span>공통점</span><span>' </span><span>조회수</span><span> 10</span><span>만회</span><span> 1</span><span>개월</span><span> </span><span>전</span><span> #</span><span>지식인사이드</span><span> #</span><span>김단</span><span> / </span><span>지식</span><span> </span><span>인사이드</span><span> 49</span><span>만</span><span> <a href="https://youtu.be/qUkObJRvwUI" target="_top" class="ke-link">https://youtu.be/qUkObJRvwUI</a></span></p><p> </p><p><span>#1. '</span><span>속</span><span> </span><span>빈</span><span> </span><span>강정</span><span>' </span><span>중고나라</span><span>·</span><span>당근마켓</span><span>, </span><span>수익성</span><span> </span><span>더</span><span> </span><span>떨어졌다</span></p><p><span>중고거래</span><span> </span><span>업체들이</span><span> </span><span>매출은</span><span> </span><span>늘었지만</span><span> </span><span>수익을</span><span> </span><span>내는</span><span> </span><span>게</span><span> </span><span>쉽지</span><span> </span><span>않은</span><span> </span><span>탓에</span><span> </span><span>고민이</span><span> </span><span>깊어지고</span><span> </span><span>있다</span><span>. </span><span>중고나라는</span><span> </span><span>지난해</span><span> </span><span>매출액이</span><span>16.7% </span><span>증가한</span><span> 101</span><span>억</span><span> </span><span>원을</span><span> </span><span>기록했으나</span><span> </span><span>영업손실은</span><span> 94</span><span>억</span><span> </span><span>원으로</span><span> 83</span><span>억</span><span> </span><span>원</span><span> </span><span>늘었다</span><span>. </span><span>당근마켓도</span><span> </span><span>매출이</span><span> 94.5% </span><span>증가한</span><span>499</span><span>억</span><span> </span><span>원을</span><span> </span><span>기록했으나</span><span> </span><span>영업손실은</span><span> 565</span><span>억</span><span> </span><span>원으로</span><span> 212</span><span>억</span><span> </span><span>원</span><span> </span><span>증가했다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>수익성</span><span> </span><span>개선</span><span> </span><span>위한</span><span> </span><span>미래</span><span> </span><span>먹거리</span><span>... </span><span>커뮤니티</span><span> </span><span>키운다</span></p><p><span>네이버와</span><span> </span><span>카카오가</span><span> </span><span>야구</span><span> </span><span>등</span><span> </span><span>관심사</span><span> </span><span>기반</span><span> </span><span>오픈</span><span> </span><span>커뮤니티</span><span> </span><span>서비스를</span><span> </span><span>강화하고</span><span> </span><span>있다</span><span>. </span><span>이를</span><span> </span><span>기반으로</span><span> </span><span>이용자들이</span><span> </span><span>자연스럽게</span><span>모여</span><span> </span><span>소통하게</span><span> </span><span>하고</span><span>, </span><span>체류</span><span> </span><span>시간을</span><span> </span><span>늘리려는</span><span> </span><span>전략이다</span><span>. </span><span>양사</span><span> </span><span>모두</span><span> </span><span>지난해</span><span> </span><span>역성장을</span><span> </span><span>하며</span><span> </span><span>수익</span><span> </span><span>성장에</span><span> </span><span>제동이</span><span> </span><span>걸린</span><span> </span><span>만큼</span><span> </span><span>커뮤니티</span><span> </span><span>서비스를</span><span> </span><span>미래</span><span> </span><span>먹거리로</span><span> </span><span>삼은</span><span> </span><span>것으로</span><span> </span><span>분석된다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>챗</span><span>GPT</span><span>에</span><span> </span><span>붙은</span><span> '</span><span>플러그인</span><span>', </span><span>세계</span><span> AI </span><span>서비스</span><span> </span><span>생태계</span><span> </span><span>바꿀까</span></p><p><span>챗</span><span>GPT</span><span>에</span><span> '</span><span>플러그인</span><span>' </span><span>기능이</span><span> </span><span>더해지면서</span><span> </span><span>식당</span><span> </span><span>예약부터</span><span>, </span><span>항공권</span><span> </span><span>예매까지</span><span> </span><span>가능해졌다</span><span>. </span><span>익스피디아</span><span>(</span><span>호텔</span><span>·</span><span>항공권</span><span>), </span><span>스픽</span><span>(</span><span>언어</span><span> </span><span>교육</span><span>), </span><span>오픈테이블</span><span>(</span><span>식당</span><span> </span><span>예약</span><span>) </span><span>등이</span><span> </span><span>있다</span><span>. </span><span>업계에서는</span><span> </span><span>플러그인</span><span> </span><span>기능이</span><span> </span><span>자사</span><span> </span><span>서비스의</span><span> </span><span>인지도를</span><span> </span><span>높일</span><span> </span><span>수</span><span> </span><span>있다는</span><span> </span><span>기대와</span><span> </span><span>함께</span><span> </span><span>챗</span><span>GPT </span><span>의존도가</span><span> </span><span>높아져</span><span> </span><span>기술</span><span> </span><span>종속</span><span> </span><span>문제도</span><span> </span><span>우려하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>새벽배송</span><span> </span><span>말고</span><span> </span><span>오늘배달</span><span>... </span><span>배민에서</span><span> </span><span>옷</span><span>·</span><span>화장품</span><span> </span><span>주문한다</span></p><p><span>배달의민족이</span><span> </span><span>옷</span><span>·</span><span>화장품</span><span> </span><span>등</span><span> </span><span>중소상공인</span><span> </span><span>상품</span><span> </span><span>배달에</span><span> </span><span>나선다</span><span>. </span><span>외식자영업</span><span> </span><span>대상</span><span> </span><span>배달에서</span><span> </span><span>서비스</span><span> </span><span>범위를</span><span> </span><span>확대하는</span><span> </span><span>것이다</span><span>. </span><span>배민은</span><span> </span><span>오는</span><span> 26</span><span>일</span><span> </span><span>서울</span><span> </span><span>송파</span><span>·</span><span>강남구</span><span> </span><span>개인판매자</span><span> </span><span>대상</span><span> </span><span>배민스토어</span><span> </span><span>서비스를</span><span> </span><span>선보인다</span><span>. </span><span>기존에는</span><span> </span><span>대형</span><span> </span><span>브랜드만</span><span> </span><span>입점했으나</span><span> </span><span>지역</span><span> </span><span>중소상공인으로</span><span> </span><span>서비스</span><span> </span><span>대상을</span><span> </span><span>확대한</span><span> </span><span>것이다</span><span>.</span></p><p><span> </span></p><p><span>#5. </span><span>네이버웍스</span><span>, </span><span>지난</span><span> 12</span><span>월부터</span><span> </span><span>국내</span><span> </span><span>협업툴</span><span> MAU 1</span><span>위</span></p><p><span>'</span><span>네이버웍스</span><span>'</span><span>가</span><span> </span><span>지난해</span><span> 12</span><span>월부터</span><span> </span><span>국내</span><span> </span><span>협업툴</span><span> </span><span>중</span><span> 1</span><span>위에</span><span> </span><span>올랐다</span><span>. </span><span>기존</span><span> 1</span><span>위</span><span> </span><span>가비아의</span><span> '</span><span>하이웍스</span><span>'</span><span>를</span><span> </span><span>근소한</span><span> </span><span>차이로</span><span> </span><span>따돌렸다</span><span>. </span><span>네이버웍스의</span><span> MAU</span><span>는</span><span> 18</span><span>만</span><span> 4</span><span>천</span><span> </span><span>명이었다</span><span>. '</span><span>하이웍스</span><span>' 16</span><span>만</span><span> 1</span><span>천</span><span> </span><span>명</span><span>, </span><span>카카오의</span><span> '</span><span>카카오워크</span><span>' 11</span><span>만</span><span> 3</span><span>천</span><span> </span><span>명</span><span>, </span><span>토스랩의</span><span> '</span><span>잔디</span><span>' 8</span><span>만</span><span> 6</span><span>천</span><span> </span><span>명</span><span>, </span><span>마드라스체크의</span><span> '</span><span>플로우</span><span>’</span><span>가</span><span> 4</span><span>만</span><span> 9</span><span>천</span><span> </span><span>명으로</span><span> </span><span>뒤를</span><span> </span><span>이었다</span><span>.</span></p><p><span> </span></p><p><span>#6. </span><span>샤넬</span><span>, SSG</span><span>닷컴서</span><span> </span><span>시계</span><span> </span><span>팝업</span><span>... </span><span>세계</span><span> </span><span>최초</span><span> </span><span>이커머스</span><span> </span><span>입점</span></p><p><span>명품</span><span> </span><span>브랜드</span><span> </span><span>샤넬이</span><span> SSG</span><span>닷컴에</span><span> </span><span>시계</span><span> </span><span>팝업스토어를</span><span> </span><span>열었다</span><span>. </span><span>뷰티</span><span> </span><span>제품을</span><span> </span><span>제외한</span><span> </span><span>샤넬의</span><span> </span><span>명품</span><span> </span><span>라인이</span><span> </span><span>이커머스</span><span> </span><span>쇼핑몰에</span><span>입점한</span><span> </span><span>것은</span><span> </span><span>세계</span><span> </span><span>최초다</span><span>. </span><span>이번</span><span> </span><span>팝업</span><span> </span><span>입점에서도</span><span> </span><span>물품</span><span> </span><span>수령은</span><span> </span><span>신세계백화점</span><span> </span><span>강남점에서만</span><span> </span><span>할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>했다</span><span>. </span><span>기존의</span><span> </span><span>오프라인</span><span> </span><span>전략을</span><span> </span><span>고수하면서도</span><span> </span><span>온라인</span><span> </span><span>판매의</span><span> </span><span>편리함을</span><span> </span><span>더한</span><span> </span><span>것으로</span><span> </span><span>보인다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>원스토어</span><span> </span><span>입점</span><span> </span><span>막았다</span><span>... </span><span>공정위</span><span>, </span><span>구글에</span><span> </span><span>과징금</span><span> 421</span><span>억</span><span> </span><span>부과</span></p><p><span>모바일</span><span> </span><span>게임</span><span> </span><span>회사들의</span><span> </span><span>앱마켓</span><span> </span><span>입점을</span><span> </span><span>막아</span><span> </span><span>시장</span><span> </span><span>경쟁을</span><span> </span><span>제한한</span><span> </span><span>구글에</span><span> </span><span>과징금</span><span> 421</span><span>억</span><span> </span><span>원이</span><span> </span><span>부과됐다</span><span>. </span><span>공정위는</span><span> </span><span>구글이</span><span> </span><span>구글</span><span> </span><span>플레이</span><span> 1</span><span>면</span><span> </span><span>노출과</span><span> </span><span>해외</span><span> </span><span>진출</span><span> </span><span>지원</span><span> </span><span>등을</span><span> </span><span>구글</span><span> </span><span>플레이에</span><span> </span><span>독점</span><span> </span><span>출시하는</span><span> </span><span>조건으로</span><span>, </span><span>넷마블과</span><span> </span><span>넥슨</span><span>, </span><span>엔씨소프트</span><span> </span><span>등을</span><span> </span><span>비롯해</span><span> </span><span>복수</span><span> </span><span>게임사를</span><span> </span><span>대상으로</span><span> </span><span>원스토어</span><span> </span><span>게임</span><span> </span><span>출시를</span><span> </span><span>막았다고</span><span> </span><span>판단했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p><span> </span></p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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