New Heyday for Korean Frozen Dumplings
The market for frozen dumplings, which struggled after the ‘Garbage
Dumpling’ scandal in 2004, is once again prospering, driven by recently
launched products emphasizing ‘premium’ quality.
According to market research firm LinkAztec, the frozen dumpling market saw year-on-year growth of 9.8 percent in
2015 to 366.9 billion won, and grew by 13.3 percent from January to August 2016 compared to the same period last
year.
Bibigo Crispy Potstickers (CJ CheilJedang) are particularly emblematic of the trend, and greatly contributed to the
popularity of potstickers, or gyoza, since their launch in December 2013.
LinkAztec noted that the market for gyoza grew by 64.6 percent in just two years, from 98.3 billion won (2013) to 161.8
billion won (2015), while Bibigo Crispy Potstickers accounted for almost half of the market in 2015 (48.6 percent) with
82.5 billion won in sales. Sales this year already surpassed the 82.5 billion won mark in September, said CJ Cheil
Jedang.
CJ’s food affiliate currently accounts for 40.5 percent of the total frozen dumpling market. It is followed by Haitai
Confectionery and Foods (17.5 percent).
With the market booming once again, other food manufacturers, including Lotte
Food and Shinsegae are rushing to release high-quality frozen dumplings.
Haitai, which dominated the gyoza market with over 50 percent market share until
2014, is pushing for a comeback, and recently launched three new products:
Wang Gyoza Gold in May, and Joonghwa Potstickers and Bulgogi Potstickers in September.
Shinsegae also released its Juicy Dumplings series (Pork and Shrimp) in early
October, which use patented technology to preserve the meat’s gravy. The company plans to achieve at least 10 percent of market share in the next three years.
“The stereotype that frozen food tends to be expensive and of poor quality no longer holds true, with consumers
preferring safer products even at higher prices,” said a CJ official. “Market growth for frozen dumplings will continue its
momentum, with more food companies making bold investments in their food R&D.”
By Kevin Lee (kevinlee@koreabizwire.com)
[Source]
The Korea Bizwire
http://koreabizwire.com/new-heyday-for-korean-frozen-dumplings/68713
[Questions]
1. Do you like dumplings? And how often do you eat dumplings?
2. What is your opinion on the quality of the frozen dumplings? (as well as another frozen food)
3. Can you recommend your favorite brand of the frozen dumplings?
4. Have you ever had the dumplings in China or another country? How was it compared with Korean one?
5. What is your favorite dish at night(Ya-Sik)? (Or for a snack)
6. Do you have another frozen food that you enjoy eating?
7. Young students are enjoying the instant food in the convenient store like Samgak gimbab, Buldak Bokeummyeon, Labokky or various cupnuddles. What do you think of the instant food? Do you enjoy the kind of food?
8. If you know a quality restaurant with delicious food, would you share the information with us?
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