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<P style="LINE-HEIGHT: 13pt; mso-outline-level: 2"><B><SPAN style="FONT-SIZE: 12.5pt; COLOR: #894241; FONT-FAMILY: 돋움; mso-font-kerning: 18.0pt"><SPAN ><BR></SPAN>생산재<SPAN >, </SPAN>소비재<SPAN > 40</SPAN>개 대표 품목의<SPAN > <BR></SPAN>중국 현지 유통 상황을 낱낱이 해부<SPAN >!!</SPAN></SPAN></B></P></TD></TR>
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<H2 style="LINE-HEIGHT: 13pt"><SPAN style="FONT-SIZE: 12.5pt; FONT-FAMILY: 돋움">한눈에 들어오는 중국 유통지도<SPAN > 2010 </SPAN>상·하권<SPAN ></SPAN></SPAN></H2></TD></TR>
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<P style="LINE-HEIGHT: 13pt"><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움">저자<SPAN > : KOTRA </SPAN>지음<SPAN ><BR></SPAN>발행 년<SPAN >/</SPAN>월<SPAN > : 2009. 9<BR></SPAN>면수<SPAN > : </SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">상·하권 각<SPAN > 258</SPAN>페이지</SPAN></STRONG><SPAN ><BR></SPAN>가격<SPAN > : </SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">상·하권 각<SPAN > 19,000</SPAN>원</SPAN></STRONG><SPAN ></SPAN></SPAN></P></TD></TR></TBODY></TABLE></DIV>
<H1 style="LINE-HEIGHT: 13pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 12.5pt; FONT-FAMILY: 돋움"> </SPAN></H1></TD></TR>
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<P style="LINE-HEIGHT: 13pt"><STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">■ 책자 소개</SPAN></STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움"> <BR><BR></SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움">세계적으로 유례없는<SPAN > 30</SPAN>년간의 고도 경제 성장<SPAN >, </SPAN>프리미엄 소비코드의 부상<SPAN >, <BR></SPAN>쉼없이 쏟아지는 공공 프로젝트와 높은 고정자산 투자율<SPAN >, <BR></SPAN>동남부 지역만의 잔치가 아닌 농촌과 중서부 내륙지역 등 소외지역의 경제성장……<SPAN >. <BR><BR></SPAN>이것은 글로벌 경제위기의 유일한 활로로<SPAN > <BR></SPAN>중국 내수시장을 찾아 전 세계를 움직이게 한 요인이다<SPAN >. <BR></SPAN>중국 내수시장에 진출하고자 하는 기업은 많지만<SPAN > <BR></SPAN>‘누구에게<SPAN >, </SPAN>어디를 통해<SPAN >, </SPAN>어떻게 팔아야 하는가’ 라는 해법을 거머쥔 기업은 많지 않다<SPAN >. <BR><BR></SPAN>앞으로 계속될 몇 년의 중국 내수시장 진출 호기를 놓친다면<SPAN > <BR></SPAN>중국 내수시장 후발주자의 한계를 짊어질 수밖에 없다<SPAN >. <BR></SPAN>중국 내수시장 현지 소비자는 어떤 제품을 찾는지<SPAN >, <BR></SPAN>누구를 만나 어떻게 팔아야 하는지<SPAN >, </SPAN>경쟁브랜드는 어떤 것들인지<SPAN >, <BR></SPAN>이 모든 과정을 총망라한 자료는 중국과 수출물꼬를 튼 지<SPAN > <BR>20</SPAN>여년이 지난 오늘까지도 찾아보기 힘들다<SPAN >. <BR><BR></SPAN>이 책은<SPAN > KOTRA </SPAN>중국 현지<SPAN > KBC</SPAN>가 발로 뛰어 발굴한<SPAN > <BR></SPAN>주요 품목의 현지 유통과정<SPAN >, </SPAN>생산지역<SPAN >, </SPAN>경쟁 기업과 브랜드 동향<SPAN >, <BR></SPAN>주요 소비지역<SPAN >, </SPAN>제품별 잠재 바이어 리스트 등 상품유통에 대한 명쾌한 해답을 제시한다<SPAN >.</SPAN></SPAN></P>
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<P style="LINE-HEIGHT: 13pt"><STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">■ 목차 </SPAN></STRONG><B><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움"><BR><BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">[</SPAN></STRONG></SPAN></B><STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">상권<SPAN >] </SPAN></SPAN></STRONG><B><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움"><BR></SPAN></B><STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">왜 중국 내수시장인가<SPAN >? </SPAN></SPAN></STRONG><B><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움"><BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 1. </SPAN></STRONG></SPAN></B><STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">기계<SPAN >/ </SPAN>장비 </SPAN></STRONG><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움"><BR></SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: #737373; FONT-FAMILY: 돋움">가스밸브<SPAN >/ </SPAN>고온고압밸브<SPAN >/ </SPAN>굴착기<SPAN >/ </SPAN>농산물수확기<SPAN >. </SPAN>트랙터<SPAN >/ <BR></SPAN>박막두께측증기<SPAN >/ </SPAN>베어링<SPAN >/ </SPAN>보일러<SPAN >/ </SPAN>식품포장기계<SPAN >/ <BR></SPAN>연질캡슐성형기<SPAN >/ </SPAN>오일여과기<SPAN >/ </SPAN>원심분리기<SPAN >/ </SPAN>유압파쇄기<SPAN >/ <BR></SPAN>유체클러치<SPAN >/ </SPAN>자동판매기<SPAN >/ </SPAN>전동기보호계전기<SPAN > <BR></SPAN>진공집진시스템<SPAN >/ </SPAN>풍력발전용 부품<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 2. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">자동차<SPAN >/ </SPAN>운송장비 </SPAN></STRONG><SPAN ><BR></SPAN>선박엔진<SPAN >/ </SPAN>자동차 센서<SPAN >/ SRS</SPAN>에어백<SPAN > <BR><BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">[</SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">하권<SPAN >] </SPAN></SPAN></STRONG><B><SPAN ><BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 3. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">전기<SPAN >/ </SPAN>전자 </SPAN></STRONG></B><SPAN ><BR></SPAN>광학렌즈<SPAN >/ </SPAN>두유제조기<SPAN >/ </SPAN>방전제품<SPAN >/ </SPAN>전기밥솥<SPAN >/ </SPAN>차량용<SPAN > GPS/ <BR></SPAN>축전지<SPAN >/ </SPAN>축전지 품질진단기<SPAN >/ LED/ TCP.IP</SPAN>하드웨어칩<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 4. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">의료<SPAN >/ </SPAN>건강 </SPAN></STRONG><SPAN ><BR></SPAN>혈당측정기<SPAN >/ </SPAN>휠체어<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 5. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">화학 </SPAN></STRONG><SPAN ><BR></SPAN>도료첨가제<SPAN >/ PVC</SPAN>바닥재<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 6. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">섬유<SPAN >/ </SPAN>피혁</SPAN></STRONG><SPAN > <BR></SPAN>여성의류<SPAN >/ </SPAN>침구<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 7 </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">농수산<SPAN >/ </SPAN>식품</SPAN></STRONG><SPAN > <BR></SPAN>과일주스<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 8. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">미용<SPAN >/ </SPAN>생활용품</SPAN></STRONG><SPAN > <BR></SPAN>기초화장품<SPAN >/ </SPAN>디자인소품<SPAN > <BR><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">Chapter 9. </SPAN></STRONG></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">기타</SPAN></STRONG><SPAN > <BR></SPAN>골판지<SPAN >/ </SPAN>벽지<SPAN > <BR></SPAN><STRONG><SPAN style="FONT-FAMILY: 돋움; mso-bidi-font-family: 굴림">부록 중국의 고속도로<SPAN >, </SPAN>철도<SPAN >, </SPAN>내륙 하운<SPAN >, </SPAN>공항 현황</SPAN></STRONG><SPAN > <BR><BR></SPAN>■ 구입방법<SPAN > <BR><BR></SPAN>□ 온라인구입<SPAN ><BR><BR></SPAN>▶ <SPAN ><A href="http://210.223.88.32:9998/bin/checker?mode=4&module=11&mailidx=26262&dmidx=0&emidx=0&service=0&cidx=&etime=20091103154945&seqidx=243110&objidx=1&url=http://www.globalwindow.org/wps/portal/gw2.menulink?workdist=read&id=2488&uniqueUrl=gw2.books.publish" target=_blank><U><FONT color=#0000ff>www.globalwindow.org</FONT></U></A></SPAN>의 간행물판매<SPAN > > </SPAN>일반서적에서 구입<SPAN ><BR><BR></SPAN>□ 오프라인 구입<SPAN ><BR>- KOTRA<BR></SPAN>ㅇ 주소<SPAN > : </SPAN>서울시 서초구 헌릉로<SPAN > 13 (</SPAN>구<SPAN >:</SPAN>서울시 서초구 염곡동<SPAN > 300-9) KOTRA </SPAN>간행물 코너<SPAN >(301</SPAN>호<SPAN >)<BR></SPAN>ㅇ 문의처<SPAN > : </SPAN>간행물판매코너<SPAN > (</SPAN>전화<SPAN > : 02-3460-7390, 7389) <BR>- </SPAN>서점구입<SPAN ><BR></SPAN>ㅇ 정부간행물판매센터 ☎<SPAN >(02)734-6818<BR></SPAN>ㅇ 교보문고 ☎<SPAN >(02)397-3628~9 <BR></SPAN>ㅇ 교보문고<SPAN >(</SPAN>강남점<SPAN >) </SPAN>☎<SPAN >(02)5300-327 <BR></SPAN>ㅇ 서울문고<SPAN >(</SPAN>반디 앤 루니스<SPAN >) </SPAN>☎<SPAN >(02)6002-6063 <BR></SPAN>ㅇ 을지서적<SPAN >(</SPAN>리브로을지<SPAN >) </SPAN>☎<SPAN >(02)757-8991<BR></SPAN>ㅇ 영풍문고<SPAN >(</SPAN>본사<SPAN >) </SPAN>☎<SPAN >(02)399-5632 <BR></SPAN>ㅇ 영풍문고<SPAN >(</SPAN>강남점<SPAN >) </SPAN>☎<SPAN >(02)6282-1353 <BR></SPAN>ㅇ 진솔문고 ☎<SPAN >(02)3466-2543 <BR></SPAN>ㅇ 영광도서<SPAN > (</SPAN>부산<SPAN >) </SPAN>☎<SPAN >(051)816-9500 <BR></SPAN>ㅇ 동보서적<SPAN >(</SPAN>부산<SPAN >) </SPAN>☎<SPAN >(051)803-8000<BR></SPAN>ㅇ 삼복서적<SPAN >(</SPAN>광주<SPAN >) </SPAN>☎<SPAN >(062)222-0258 <BR><BR></SPAN>■ 구입 문의<SPAN > : KOTRA </SPAN>간행물 판매 코너 조민경 대리<SPAN >(02-3460-7390)</SPAN></SPAN></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></DIV></TD></TR></TBODY></TABLE></P>
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카페 게시글
독서하는 주말(周末读书)
한눈에 들어오는 중국 유통지도 2010
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09.10.28 09:18
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