American Express, a.k.a. AmEx, is one of the
world’s top 20 global brands. The financial services company was established in
1850. It is one of the 30 companies that make up the Dow Jones
Industrial Average index. The company’s core business is credit
cards and traveller’s cheques(= check). American Express credit cards
are seen
as a premium product. Its
membership fee is higher than most and it markets itself to a
richer, business-travelling clientele. As a result,
the company suffers less credit losses than its competitors. The company likes
to keep
with tradition. Its slogan “Don’t Leave Home Without It”
dates
from 1975. AmEx is frequently high on
industry lists. ‘Fortune’ magazine listed it as one of the world’s 30 most
admired companies and the ‘New York Times’ reported it has a 91%
customer satisfaction
rate.
* a.k.a(also
known as) = ~라고도 알려진/ make sth up = ~을 이루다[형성하다]/ core business = 핵심 사업/ be seen
as ~ = ~로 간주되다, 여겨지다/ premium product = 고급 제품/ market = (상품을) 내놓다(광고하다)/
clientele = 모든 의뢰인들(고객들)/ keep with ~ = ~을 따라가다; ~와 교재하다/ date from ~ = ~부터
시작되다/ frequently = 자주, 흔히/ customer satisfaction rate =
고객만족도
=> Its slogan “Don’t Leave Home Without It” dates from 1975. AmEx is
frequently high on
industry lists.
* date
from ~ = ~부터 시작되다/ frequently = 자주, 흔히
* 부사의 위치 - 빈도부사 *
how often에
대한 답으로 always, generally, regularly, often, never, sometimes, seldom.
정도부사에는
nearly, almost, still, barely 등이 있다.
△ 위치: 일반동사 앞,
be동사 다음, 조동사와 본동사 사이에 온다.
△ 목적어가
명사일 때
put on your coat (O) : 타 + 부 + 목
put your
coat on (O) : 타 + 목 + 부
△ 목적어가 대명사일
때
put on it (X)
put it on (O) : 타 + 목 + 부
△ 자동사 + 전치사는 하나의 타동사구로
쓰이므로 분리시킬 수 없음.
Look at the
boy.
Look at him. (○)
Look him at. (×)
* Examples *
1. 그는 때때로 내게 편지를 보낸다.
He
sometimes writes to me.
2. 그녀는 절대로 학교에 지각하지 않는다.
She is
never late for school.
3. 난 언제까지나 당신을 사랑할 거예요.
I will always
love you.
American Express - WTS.mp3