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다음검색
Dear Amazon.com Customer, Customers who have purchased or rated Harvard Business Review on Customer Relationship Management by C. K. Prahalad or other books in the Series 1 > Harvard Business Review category might like to know that Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review (Hbr)) will be released on April 12, 2011. You can pre-order yours at a savings of $7.34 by following the link below.
Product Description How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Sincerely, Amazon.com |
첫댓글 데이터 마이닝 이야기도 좀 들어있는 모양이군요. HBR이 CRM 관련된 이야기들을 꾸준히 하기 시작한다는 것은 이제 CRM도 이론적으로 정리가 되어가기 시작한다는 신호일 수 도 있겠습니다.