<p><span>2023</span><span>년</span><span> <span> </span>4</span><span>월</span><span> 24</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p><span> </span></p><p><span>#0</span></p><p><span>오늘의</span><span>  </span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Man is born to live, not to prepare for life. Life itself, the phenomenon of life, the gift of life, is so breathtakingly serious! </span><span>사람은</span><span> </span><span>살려고</span><span> </span><span>태어나는</span><span> </span><span>것이지</span><span> </span><span>인생을</span><span> </span><span>준비하려고</span><span> </span><span>태어나는</span><span> </span><span>것은</span><span> </span><span>아니다</span><span>. </span><span>인생</span><span> </span><span>그</span><span> </span><span>자체</span><span>, </span><span>인생의</span><span> </span><span>현상</span><span>, </span><span>인생이</span><span> </span><span>가져다주는</span><span> </span><span>선물은</span><span> </span><span>숨이</span><span> </span><span>막히도록</span><span> </span><span>진지하다</span><span>! - Boris Pasternak(</span><span>보리스</span><span> </span><span>파스테르나크</span><span>) [</span><span>러시아</span><span> </span><span>시인</span><span>/</span><span>소설가</span><span>, 1890-1960] (</span><span>케이모스트제공</span><span>)</span></p><p><span> </span></p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span> </span><span>가난한</span><span> </span><span>뇌</span><span> vs 100</span><span>억</span><span> </span><span>짜리</span><span> </span><span>뇌</span><span>,</span><span>서울대</span><span> </span><span>교수</span><span> 20</span><span>년</span></p><p><span>가난한</span><span> </span><span>사람의</span><span> </span><span>뇌</span><span> vs </span><span>충격적인</span><span> </span><span>부자의</span><span> </span><span>뇌</span><span> | 2</span><span>가지만</span><span> </span><span>미친듯이</span><span> </span><span>하세요</span><span>. </span><span>뇌가</span><span> </span><span>완전히</span><span> </span><span>변합니다</span><span>(</span><span>서울대</span><span> </span><span>황농문</span><span> </span><span>교수</span><span>)</span><span>조회수</span><span>28</span><span>만회</span><span> 3</span><span>일</span><span> </span><span>전</span><span> #</span><span>황농문</span><span> / </span><span>라이프해커</span><span>,</span><span>자청</span><span> 27.4</span><span>만</span><span> <a href="https://youtu.be/jVYnE4h670w" target="_top" class="ke-link">https://youtu.be/jVYnE4h670w</a></span></p><p> </p><p><span>#1. </span><span>일반</span><span> </span><span>중고거래</span><span> </span><span>이용자도</span><span> 3</span><span>천</span><span> </span><span>원</span><span> </span><span>내면</span><span> </span><span>당근마켓에</span><span> </span><span>광고한다</span></p><p><span>당근마켓이</span><span> </span><span>일반</span><span> </span><span>중고</span><span> </span><span>거래</span><span> </span><span>이용자를</span><span> </span><span>대상으로</span><span> </span><span>제주에서</span><span> </span><span>광고</span><span> </span><span>서비스를</span><span> </span><span>시범</span><span> </span><span>출시했다</span><span>. 3</span><span>만</span><span> </span><span>원</span><span> </span><span>이상</span><span> </span><span>판매</span><span> </span><span>글을</span><span> </span><span>올린</span><span> </span><span>일반</span><span>이용자를</span><span> </span><span>대상으로</span><span> 3000</span><span>원의</span><span> </span><span>비용을</span><span> </span><span>받고</span><span> 24</span><span>시간</span><span> '</span><span>광고하기</span><span>' </span><span>서비스를</span><span> </span><span>제공한다</span><span>. </span><span>무료로</span><span> </span><span>제공되는</span><span> ‘</span><span>끌올</span><span>’ </span><span>기능</span><span> </span><span>외에</span><span> </span><span>유료라도</span><span> </span><span>판매</span><span> </span><span>확률을</span><span> </span><span>높이고</span><span> </span><span>싶다는</span><span> </span><span>수요를</span><span> </span><span>위한</span><span> </span><span>것이라고</span><span> </span><span>밝혔다</span><span>.</span></p><p><span> </span></p><p><span>#2. </span><span>구글</span><span>, </span><span>광고</span><span> </span><span>사업에</span><span> </span><span>생성형</span><span> AI </span><span>도입</span><span> </span><span>예정</span></p><p><span>구글이</span><span> </span><span>수개월</span><span> </span><span>내에</span><span> </span><span>광고</span><span> </span><span>사업에</span><span> </span><span>생성형</span><span> AI</span><span>를</span><span> </span><span>도입할</span><span> </span><span>계획이라고</span><span> </span><span>외신이</span><span> </span><span>보도했다</span><span>. </span><span>광고주가</span><span> </span><span>광고와</span><span> </span><span>관련한</span><span> </span><span>이미지</span><span>, </span><span>영상</span><span>, </span><span>글과</span><span> </span><span>같은</span><span> </span><span>창의적인</span><span> </span><span>콘텐츠를</span><span> </span><span>제공하면</span><span> </span><span>생성형</span><span> AI</span><span>가</span><span> </span><span>이</span><span> </span><span>자료를</span><span> </span><span>가공해</span><span> </span><span>타깃형</span><span> </span><span>광고를</span><span> </span><span>만들</span><span> </span><span>수</span><span> </span><span>있다고</span><span> </span><span>구글은</span><span> </span><span>설명했다</span><span>.</span></p><p><span> </span></p><p><span>#3. </span><span>전기자전거에</span><span> </span><span>옥외광고</span><span> </span><span>설치될까</span></p><p><span>전기자전거</span><span> </span><span>바퀴에</span><span> </span><span>영상광고를</span><span> </span><span>허용하는</span><span> </span><span>제도</span><span> </span><span>변화가</span><span> </span><span>초읽기에</span><span> </span><span>들어갔다</span><span>. </span><span>현재</span><span> </span><span>철도</span><span>, </span><span>자동차</span><span>, </span><span>항공기</span><span> </span><span>등의</span><span> </span><span>교통수단은</span><span> </span><span>옥외광고물</span><span> </span><span>표시가</span><span> </span><span>가능하다</span><span>. </span><span>하지만</span><span>, </span><span>발광방식의</span><span> </span><span>조명</span><span> </span><span>사용은</span><span> </span><span>허용되지</span><span> </span><span>않고</span><span> </span><span>있다</span><span>. </span><span>최근</span><span> </span><span>정부는</span><span> </span><span>규제</span><span> </span><span>샌드박스</span><span> </span><span>특례를</span><span> </span><span>통해</span><span> </span><span>다양한</span><span> </span><span>교통수단의</span><span> </span><span>디지털</span><span> </span><span>광고에</span><span> </span><span>대한</span><span> </span><span>검증</span><span> </span><span>중이다</span><span>.</span></p><p><span> </span></p><p><span>#4. </span><span>광고</span><span> </span><span>기반</span><span> </span><span>무료</span><span> </span><span>스트리밍</span><span> 'FAST' </span><span>뜬다</span></p><p><span>광고</span><span> </span><span>기반</span><span> </span><span>무료</span><span> </span><span>스트리밍</span><span> </span><span>서비스</span><span> FAST</span><span>의</span><span> </span><span>확산에</span><span> </span><span>미디어</span><span> </span><span>업계의</span><span> </span><span>이목이</span><span> </span><span>쏠리고</span><span> </span><span>있다</span><span>. </span><span>넷플릭스로</span><span> </span><span>대표되는</span><span> </span><span>월</span><span> </span><span>구독료</span><span> </span><span>형태의</span><span> OTT </span><span>서비스가</span><span> </span><span>각광을</span><span> </span><span>받으며</span><span> </span><span>여러</span><span> </span><span>미디어</span><span> </span><span>기업들이</span><span> </span><span>뛰어든</span><span> </span><span>지</span><span> </span><span>얼마</span><span> </span><span>지나지</span><span> </span><span>않아</span><span> </span><span>새로운</span><span> </span><span>형태의</span><span> </span><span>미디어</span><span> </span><span>서비스</span><span> </span><span>시장이</span><span> </span><span>갓</span><span> </span><span>열리기</span><span> </span><span>시작했기</span><span> </span><span>때문이다</span><span>.</span></p><p><span> </span></p><p><span>#5. MS, </span><span>광고</span><span> </span><span>플랫폼서</span><span> </span><span>트위터</span><span> </span><span>퇴출</span><span>… </span><span>머스크는</span><span> </span><span>소송</span><span> </span><span>엄포</span></p><p><span>MS</span><span>는</span><span> </span><span>그간</span><span> </span><span>스마트</span><span> </span><span>캠페인을</span><span> </span><span>통해</span><span> </span><span>광고주와</span><span> </span><span>기업의</span><span> SNS </span><span>게시물</span><span> </span><span>관리를</span><span> </span><span>지원했다</span><span>. </span><span>페이스북과</span><span> </span><span>인스타그램</span><span>, </span><span>링크드인</span><span> </span><span>등</span><span>주요</span><span> SNS</span><span>가</span><span> </span><span>연동돼</span><span> </span><span>한</span><span> </span><span>곳에서</span><span> </span><span>간편하게</span><span> </span><span>게시물을</span><span> </span><span>관리할</span><span> </span><span>수</span><span> </span><span>있었다</span><span>. </span><span>그러나</span><span> </span><span>이번</span><span> </span><span>조치로</span><span> </span><span>더는</span><span> MS </span><span>플랫폼에서</span><span> </span><span>트윗을</span><span> </span><span>게재하거나</span><span> </span><span>관리할</span><span> </span><span>수</span><span> </span><span>없게</span><span> </span><span>됐다</span><span>.</span></p><p><span> </span></p><p><span>#6. KB</span><span>국민카드</span><span> </span><span>대학가</span><span> </span><span>상권</span><span> </span><span>분석</span></p><p><span>대면</span><span> </span><span>수업이</span><span> </span><span>실시되면서</span><span> </span><span>대학교</span><span> </span><span>주변</span><span> </span><span>상권의</span><span> 3</span><span>월</span><span> </span><span>매출액이</span><span> </span><span>최근</span><span> 3</span><span>년간</span><span> </span><span>평균</span><span> </span><span>대비</span><span> 22% </span><span>늘어났다</span><span>. </span><span>상권별</span><span> </span><span>이용</span><span> </span><span>연령대를</span><span>보면</span><span> </span><span>숭실대입구역의</span><span> 20</span><span>대</span><span> </span><span>매출</span><span> </span><span>비중이</span><span> </span><span>가장</span><span> </span><span>높았다</span><span>. </span><span>이어</span><span> </span><span>건대입구역</span><span>, </span><span>홍대입구역</span><span>, </span><span>성균관대역</span><span> </span><span>순이다</span><span>. 30</span><span>대는</span><span> </span><span>숙대입구역이고</span><span>, </span><span>교대역과</span><span> </span><span>총신대입구역은</span><span> 60</span><span>대</span><span> </span><span>이상이</span><span> </span><span>가장</span><span> </span><span>많이</span><span> </span><span>찾았다</span><span>.</span></p><p><span> </span></p><p><span>#7. </span><span>모티브인텔전스</span><span>-LGU+, CTV </span><span>광고</span><span> </span><span>파트너십</span><span> </span><span>계약</span><span> </span><span>체결</span></p><p><span>모티브인텔리전스와</span><span> LG</span><span>유플러스는</span><span> </span><span>양사의</span><span> CTV </span><span>광고</span><span> </span><span>사업</span><span> </span><span>시너지를</span><span> </span><span>내기</span><span> </span><span>위한</span><span> </span><span>파트너십</span><span> </span><span>계약을</span><span> </span><span>체결했다</span><span>. </span><span>이번</span><span> </span><span>전략적</span><span>파트너십을</span><span> </span><span>통해</span><span> </span><span>모티브인텔리전스는</span><span> </span><span>자사</span><span> ‘</span><span>크로스타겟</span><span>TV’</span><span>에</span><span> </span><span>연동돼</span><span> </span><span>있는</span><span> </span><span>다양한</span><span> </span><span>광고</span><span> </span><span>인벤토리에</span><span>, </span><span>추가로</span><span> LG</span><span>유플러스</span><span>VOD</span><span>와</span><span> LG</span><span>채널의</span><span> </span><span>광고</span><span> </span><span>인벤토리를</span><span> </span><span>연동한다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p><span> </span></p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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