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영어 2 시사 신정현 7과 [정비문]
1. 다음 중 어법상 틀린 것을 두 개 고르시오.
① Have you ever noticed products to bear images of well-known characters crowded onto market shelves?
② Strip cartoons (Snoopy), game characters (Angry Birds) and other images appear on an entire range of products, from T-shirts, toys and stationery items to coffee cups, canned foods and soft drinks.
③ "Character merchandising" is the use of fictional characters to promote the sale of a product.
④ According to marketers, that a consumer wants when purchasing character merchandise is the image of a character rather than the product.
⑤ This kind of merchandising first began with the most famous mouse of all time, Mickey Mouse.
2. 다음 중 어법상 틀린 것을 두 개 고르시오.
① In 1927, Walt Disney created a character calling Oswald the Lucky Rabbit.
② Under a contract with Universal Studios, Disney had no claim to the rights to use Oswald, so in 1928 he had to come up with a new character.
③ He shortened the ears, added some padding around the middle, and turned the rabbit into a mouse, calling it “Mickey”.
④ In the 1930s, followed the 1929 stock-market crash, unemployment reached historic levels and the nation’s financial system was on the verge of collapse.
⑤ In the midst of all this, the country was looking for signs of optimism, recovery and future prosperity.
3. 다음 중 어법상 틀린 것을 두 개 고르시오.
① Some of that the country wanted came from a surprising quarter-Disney’s animated creations.
② Short Mickey Mouse cartoons were a hit with moviegoers of all ages, and new films of Mickey and his friends were churned out by Disney and his artists at a rate of about me per month.
③ The mouse become a national fad by the end of 1930, and soon Disney’s real genius kicked in: marketing.
④ He introduced a line of Mickey merchandise such as toys, lunch boxes, watches, etc.
⑤ Within two years, the Mickey Mouse Club, a fan club for children, was up and running.
4. 다음 중 어법상 틀린 것을 두 개 고르시오.
① By 1935, Mickey Mouse and his friends become a merchandising phenomenon.
② Despite being more than 80 years old, Mickey Mouse remains one of the world’s most famous cultural symbols.
③ The Disney Company claims that worldwide 98 percent of children from ages 3 to 11 recognize Mickey.
④ Although not that strong today, they still make up about 40 percent of the company’s consumer products revenue.
⑤ Unlike Mickey, who began life as a popular cartoon character, there are characters that created solely for marketing purpose.
5. 다음 중 어법상 틀린 것을 두 개 고르시오.
① One of the most successful of these characters are Hello Kitty, from Japan.
② In the early 1970s, a young Tokyo-based company called Sanrio wanted a character that would appeal to preteen girls around the world.
③ Designer Yuko Shimizu came up with a white kitty without a mouth.
④ In 1974, a plastic coin purse with the new character on it was the first Hello Kitty product.
⑤ With no real advertising, a series of Hello Kitty products, included the plastic coin purse, somehow managed to fly off store shelves.
6. 다음 중 어법상 틀린 것을 두 개 고르시오.
① The success of Hello Kitty skyrocketed Sanrio into a billion-dollar business, with half of its revenue came from Hello Kitty.
② Aware of the economic benefits of Mickey Mouse and Hello Kitty as keys to business success, more and more business have been turning to character merchandising.
③ In Korea, the best-known characters are Pucca, creating in 2000, and Pororo, the star of an animation series first broadcasting in 2003.
④ In fact, Pucca is more popular overseas than in Korea.
⑤ Her image as a confident Asian girl who bosses her boyfriend around has won fans in 150 countries.
7. 다음 중 어법상 틀린 것을 두 개 고르시오.
① The popularity of Pucca is such that Hollywood stars such as Gwyneth Paltro attended Pucca’s launch party in the U.S.
② Moreover, Pucca identified as the favorite character among kids in South America, beating even Mickey Mouse and Hello Kitty.
③ Alongside Pucca stands Pororo, an animated penguin who only dream is to be able to fly.
④ The character is also called “President Pororo” for its hold over children in Korea.
⑤ When the cartoon Pororo the Little Penguin hit television screens in France in 2004, the aspiring penguin welcomed with a record-high 47 percent audience share.
8. 다음 중 어법상 틀린 것을 두 개 고르시오.
① The cartoon then successfully made its way to the U.K., Italy, South American, China and finally Japan in 2006.
② Character merchandising come a long way from Mickey Mouse.
③ Combined with the development of IT, character merchandising aimed at global markets are likely to take a new turn in the near future.
④ While previous characters were used mostly in books and animation and on stationery, developments in technology will mean huge potential in online games and applications for mobile devices.
⑤ The future of character merchandising is brighter than ever.
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