상품DB/말레이시아 출입통제용 게이트 시장동향(2013.7)

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말레이시아 출입통제용 게이트 시장동향(2013.7)

게시일

2015-11-12

국가

말레이시아

작성자

오새봄(쿠알라룸푸르무역관)

품목

그 밖의 기기

품목코드

854370

작성일자: 2013.7.29

작성자: 쿠알라룸푸르 무역관 박건원 (gunwony@kotra.or.kr)

1. Demand Trend

 ○ Speed Gate and Slim Gate also known as security gate, pedestrian access security entrance lanes or entrance gates in Malaysia, more commonly sighted in commercial buildings such as office buildings.

 ○ Although the product long existed in Malaysia, it is only used in private 
high end sector but not all commercial buildings. This is mainly because Malaysia building owners do not feel the urgency to implement it. Other place such asSunway Lagoon theme park is installed with the similar security gate.

 ○ Malaysian building owners do not feel the need to go through something troublesome which is to implement the product because it would need a system to integrate and local folks feel there's no need to spend the unnecessary expenses on main entrance security, only provide security for parking lots.

 ○ Only a handful of companies said that demand of this product is getting higher. These companies usually import China brand security gate and label the products with their own brand on it.
 

 ○ Majority of the companies and their customer prefer European brands because it is more reliable, has the quality although more expensive.

 ○ One of the company even commented that they are very reluctant to try out any Asian brands even if the products are origin from Japan, Korea, especially China because they trusted on European brands and it has been proven to be maintenance-free, according to the report of Twenty-Twenty Technology Sdn Bhd.

 ○ Customer don’t mind paying higher price for better quality product which
is leaning more towards Europe’s because China products get a majority feedback saying that it often problematic when looking at the aspect of quality. Hence, doesn’t meet major customer demand and requirement.

 ○ A self-claimed market leader, Kumpulan Abex Sdn Bhd which is a local manufacturer complaint that China product indeed offers low price but poor and bad support for the after sales service. However, he suggested that any product can be well-received if marketed in the right way. Going against majority opinion, the director says that the demand is high reasoning that every building needs it. Some of his previous projects were at installing similar security gate at the RHB, Menara Citi Bank, PWTC, Menara Perak, Intel Penang.

 ○ Although so, there are also forecast statements saying that China product is foreseen to be taking over, being the major player in the pedestrian security access in Malaysia market.

 ○ However, the market has seen stable growth in the demand for European products in pedestrian security access in Malaysia market.

 ○ However, there are some also saying that China is more dominant last time due to more acceptable price but now the time has called for change in the pedestrian security market in Malaysia.

 ○ Smaller scale companies prefers China brand because it is cheaper (price factor) and it meet their needs because of the lack of cash flow.

 ○ Whereas bigger scale companies are looking towards quality products mainly from Europe like Holland and German.

 ○ Besides that, there are some Malaysian companies that manufacture their own brand.

 ○ According to Digital Entrance Security Systems Sdn Bhd, here was two years period of time without any orders for the security gate from customers. Just recently, offered the company which sourced a China brand.

 ○ In the long run, companies would still look back at quality and after sales service although price is one of their main concerns too but they would also be willing to pay to get the product that meets their security requirement.
 

 ○ Some companies mentioned that design is also one of the important criteria to consider in a pedestrian security product.

 ○ Some of the existing brands in Malaysia included:

  - JSST from China distributed by Digital Entrance Security Systems Sdn Bhd

  - Gunnebo from Europe distributed byTwenty-Twenty Technology Sdn Bhd

  - MAG a Malaysian brand (parts assembled from Malaysia and also oversea but considered Malaysian brand) by Magnet Security & Automation

  - Boon Edam from Holland supplied by Boon Edam South East Asia Sdn.Bhd.

  - Abexmanufactured by Malaysian company Kumpulan Abex Sdn Bhd themselves

  - Digital Sentry distributed by Digital Sentry Systems Sdn Bhd themselves

  - Oryxer,  China product branded after Oryxer Technologies Sdn Bhd after the non-branded product reach them

 ○ The images below shows the several types of existing pedestrian security access in the Malaysian market.

2. Competition Trend

 ○ The local industry is saturated with many players, be it locally manufactured or imported brands.

 ○ Popular brands like Magnetic Autocontrol , which is German made is more well known in the market of pedestrian access in Malaysia. One of the pioneers Cinema namely Golden Screen Cinema(GSC) is using their brand of the pedestrian access gate.

 ○ ORYXER, a China made non-branded product that takes on the local company’s name as its brand.

 ○ For other brands such as JSST from China, GUNNEBO from Germany and BOON EDAM from Holland.
 

 ○ MAG, a Malaysian brand which parts taken from overseas and assembled locally. Abex, also a Malaysian brand which manufactured locally.
 

 ○ From the research, it can be seen that the Europe products are dominating the market. As mentioned above, many agreed that the brand Magnetic Autocontrol is dominant in the market.
 

 ○ If compared to China pedestrian security access products, Magnetic Autocontrol is more widely-spread as an individual brand.

 ○ Even though China products are widely spread too, but it consists of different China brands, unlike Magnetic Autocontrol.
 

 ○ China products place the biggest threat and remain the biggest competitor of the market causing price war to constantly occur with other brands.
 

 ○ However, other brands especially German made are gaining larger and long lasting customer base for offering high quality in the product.
 

 ○ As mentioned, demand of this product is generally low in Malaysian market but there is high competition among the suppliers with non-other-than China companies.

 ○ On the other hand, there were rare comments stating that because of the moderate demand, hence the market is not that competitive yet.

 ○ But many more trust the products of German when it comes to the aspect of trust and price as the secondary criteria.

 ○ Tables below shown some of the company which is dealing with the security gate/ pedestrian access products:

  - Malaysian Companies which are dealing with the Security Gate/ Pedestrian Access products

A) Oryxer Technologies Sdn Bhd

Address	30, Jalan PJU 1A/13, Ara Damansara, 46050 Petaling Jaya, SGOR, MSIA
Contact No.	603-7831 8451
Fax No.	603-7847 1392
Website	http://www.oryxertech.com.my/products.html
Contact Person	Ms. Wong/ Marketing Manager
H/P	6012-273 6506
E mail	mail@oryxertech.com.my  or oryxertech@gmail.com
Product Brand/Country	Non-branded China Product
Remarks	- Pedestrian retractable flap barriers and swing gates - Import from China and brand the product after company name
Photo

B) Digital Sentry Systems Sdn Bhd

Address	No. 33-3,Jalan Radin Anum 1, Taman Seri Petaling, 57000 KL, Wilayah Persekutuan
Contact No.	603-9059 2877
Fax No.	603-9059 3877
Website	info@d-sentry.com
Contact Person	Mr. Lee Wee Kiat / Director
H/P	6019-337 2369
E mail	www.d-sentry.com
Product Brand/Country	Digital Sentry / China
Remarks	Distributor for Pedestrian Access Control / Turnstile

C) Kumpulan Abex Sdn Bhd

Address	Lot 2-6, Jalan SU/6A, Lion Industrial Park, Section 26 40400 Shah Alam, Selangor Darul Ehsan, Malaysia
Contact No.	603-5192 2898
Fax No.	6035-192 2633
Website	http://www.kabex.com.my
Contact Person	Mr Lee / Account Manager
H/P	6012-214 6626
E mail	sales@kabex.com.my  or service@kabex.com.my
Product Brand/Country	Abex / Malaysia
Remarks	Manufacturer of Pedestrian barriers
Photos

D) Digital Entrance Security Systems Sdn Bhd

Address	7B-2, Jalan PJU 1/42, Dataran Prima, 47301 Petaling Jaya, Selangor Darul Ehsan
Contact No.	603-7804 0997
Fax No.	603-7804 1184
Website	http://www.dess.com.my/
Contact Person	Mr Lee/ Sales Executive
H/P	6012-2368815
E mail	tsw@dess.com.my  jslee@dess.com.my  suchoong@dess.com.my  mjsystem@gmail.com
Product Brand/Country	JSST/ China
Remarks	Distributor for Pedestrian Access

E) Magnet Security & Automation

Address	201A, Jalan Sungai Besi 57100, Kuala Lumpur, Malaysia
Contact No.	603-9221 1060/ 603-9221 3327
Fax No.	603-92212629
Website	www.magnet.com.my
Contact Person	Mr. Hans / Marketing & Business Development Executive
H/P	-
E mail	marketing@magnet.com.my
Product Brand/Country	MAG / Malaysia
Remarks	- Source the parts from malaysia and overseas and assemble into a complete product in Malaysia, thus it is connsidered Malaysia brand - Assembler of Tripod turnstile and Flap Barrier.
Photos

F) Twenty-Twenty Technology Sdn Bhd

Address	No. 11, Jalan TP 7/6 Sime UEP Industrial Park 40400 Shah Alam Selangor Darul Ehsan
Contact No.	603-5192 6228
Fax No.	603-5192 6229
Website	http://www.2020technology.com/
Contact Person	Ms. Jenny / Admin Manager
H/P	-
E mail	info@2020technology.com
Product Brand/ Country	Gunnebo / Europe
Remarks	Importer of Entrance Control, Entrance Gates
Photos