상품DB/필리핀 비데 시장동향(2013.3)/플라스틱으로 만든 목욕통ㆍ샤워통ㆍ설거지통ㆍ세면기ㆍ비데ㆍ화장실용 팬ㆍ변기용 시트(seat)와 커버ㆍ수세용 물탱크

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제목

필리핀 비데 시장동향(2013.3)

게시일

2015-11-20

국가

필리핀

작성자

오새봄(마닐라무역관)

품목

플라스틱으로 만든 목욕통ㆍ샤워통ㆍ설거지통ㆍ세면기ㆍ비데ㆍ화장실용 팬ㆍ변기용 시트(seat)와 커버ㆍ수세용 물탱크와 이와 유사한 위생용품

품목코드

3922

작성일자; 2013.3.14

작성자: 마닐라 무역관 노한상(ever@kotra.or.kr)

1. Introduction

 ○ The construction industry in the Philippines is expected to post higher level of output this 2013. Industry observers are very optimistic on the performance of this sector given the strong showing last 2012. This would imply that demand for bath and sanitary wares is expected be higher considering these items are part and parcel of vertical & horizontal construction.

 ○ Key locations primed for development will usher growth in other ancillary sector such tourism and retirement village. The reasons for the boom in construction activities for this year are due to the confluence of low-level interest rates, rising demand for family dwelling & apartment, and the massive plan of more shopping complex development outside Metro manila.

 ○ Bathrooms in the Philippines are a unique. Residential and public toilets generally have basic features.  Luxurious toilets are commonly found in five star hotels and high-end ‘condotels’.

 ○ Many Filipino homes especially those living in the provinces do not have overhead showers. This is due to either as an issue with water pressure (without a pump, the pressure with not bring the water up to the shower head or there is no pump) or in more remote areas, lack of indoor plumbing. The way to bathe without a shower is pictured above. It is a large bucket filled with water and a little bucket is used to pour water over the body.

2. Demand Trend

 ○ The demand for bath and sanitary items is expected to increase this year. This is based on the number of construction permits collated by the National Statistics Office(NSO).  Construction permits have increased during the 3rd quarter of 2012.

 ○ A total count of 27,323 new construction projects from approved building permits in the country were reported for the third quarter of 2012. This number grew 8.2% compared to 25,255 construction projects over the same quarter in 2011. Residential-type building with 19,523 new constructions went up by 7.5% from 18,154 during the same period of 2011. Likewise, non-residential constructions rose by 9.2% from 3,377 to 3,688 during the same period of last year. Furthermore, additions, alterations and repairs of existing structures aggregating to 4,112 increased by 10.4% from 3,724 constructions recorded during the same quarter of 2011. The chart below (Figure 1) compares the number of new construction projects by type of construction for the third quarters of 2011 and 2012.

Source: National Statistics Office(NSO)

 ○ Overall, the total number of construction permits issued for the three quarters last year is higher by 7.8% compared to 2011. The next table below shows the total count of construction permits issued by the government to construction developers.

Construction Permits Issued 1st~3rd Quarters, 2011 & 2012

Quarter	2011			2012
	Residential	Non-residential	Repairs	Residential	Non-residential	Repairs
1st	20,784	3,495	4,068	21,424	4,085	4,076
2nd	19,995	3,409	4,121	22,118	3,937	4,559
3rd	18,154	3,377	3,724	19,523	3,688	4,112
Sub-Total	58,933	10,281	11,913	63,065	11,710	12,747
Total	81,127			87,522

Source: National Statistics Office(NSO)

3. Income Trend

  Below is the listing of some of the leading developers in the Philippines. These companies belong in the real estate business. Most of them are members of the Philippine Contractors Association(PCA). Vertical construction for residential homes is now on the rise in Metropolitan Manila. These include high-rise and medium-rise condominiums. Most of these structures are found in the cities of Makati, Taguig, Ortigas, and Paranaque.

□ 4B Construction Corp.

 ○ Roads, Highways, Pavement and Bridges · Irrigation and Flood Control, Dam, Reservoir or Tunneling · Port, Harbor or Offshore Engineering, Water Treatment Plant/Distribution System · Railways/Light Rail System, Airport and Air Navigational Facilities · Building · Industrial Plants, Sewerage or Sewage System · Park, Playground or Recreational Work, Golf Courses · Residential Housing · Foundation of Piling Works

□ A. Alarilla Construction Co., Inc.

 ○ Airport and Air Navigation Facilities, Building (Highrise, Medium Rise), Carpentry Works, Communication Facilities, Concrete Aggregates, Demolition Works, Electrical and Instrumentation Works, Finishing & Interior Design Works, Foundation and/or Piling Works, Insulation and/or Fireproofing Works, Masonry Works, Painting Works, Parks, Playground Recreational Works, Piping & Plumbing, Port, Harbor and/or offshore Engineering, Power Generation Transmission and/or Distribution Facilities, Railways and/or Light Rail System, Residential Housing, Road, Highways, Pavement and/or Bridges, Sanitary Works, Sewerage and/or Sewage System, steel Fabrication, Structural Steel Works, Tank Erection, Tiling Works, Water Treatment Plant and/or Distribution System

□ J. Ledesma Construction Corporation

 ○ Construction of Buildings, Residential Houses, Civil Works, Masonry, Electrical, Plumbing, Roads & Highways, & Pavements and Bridges

□ M. Oreta & Co., Inc.

 ○ The company specializes in large vertical projects such as high rise commercial and residential buildings, hotels, airports, shopping centres, schools, hospitals and other similar buildings. It also undertakes large scale horizontal and infrastructure projects such as roads and bridges, railways, hydro-power plants, dams, tunnels and irrigation systems, water treatment and sewerage facilities, industrial process structures and manufacturing plants, site works and estate developments, airports and seaports, tourist resorts and recreational centres.

□ Active Realty & Development Corporation

 ○ Roads, Highways, Pavement and Bridges, Water Treatment Plant/Distribution System, Sewerage or Sewage Systems, Building, Residential Housing, Concrete Pre-casting, Pre-Stress or Post Tensioning, Plumbing, Sanitary Works, Electrical Works, Mechanical Works, Air-Conditioning or Refrigeration Power Generating Plants/Power Transmission and Distribution Facilities, Communication Facilities, Land Development Works, Engineering Design Works, Engineering Consultancy Works, Carpentry Works, Masonry, Steel Fabrication Works, Painting Works & Tiling Works.

□ Alpa Plumbing Works, Inc.

 ○ Plumbing & Sanitary Works

□ C. Puno Jr. Construction, Inc.

 ○ Plumbing, Electrical Works & Painting Works

□ D. M. Consunji, Inc.(DMCI)

 ○ Buildings: Hotels, Offices, Residential and Commercial Complexes, Schools, Hospitals, Malls, Institutional Structures, Airport Terminals Industrial structures & Facilities: Power Plants, Semiconductor Plants, Manufacturing Plants, Petrochemical Complexes, Hangars Civil Works: Roads, Bridges, Flyovers, Underpasses, Tunnels, Railways, Dams, Irrigation Canals, Shoreline Protection, Aqueducts, Water Supply & Distribution, Flood Control Structures, Water & Sewage Treatment Plants, Piers, Aprons of Airports, Power Transmission Lines, Earthworks, Foundation and Pile-Driving Works, Pre-casting Works Formworks Rentals.

□ EEI Corporation
 

 ○ General Contracting and Project Management · Civil and Concreting Works Structural · Mechanical & Equipment Installation Works · Piping Works Tank Erection · Electrical & Instrumentation Works · Painting · Insulation and Fireproofing Works · Structural, Tank, Vessel & Equipment · Fabrication Works Detailed Engineering · Service, Operation & Maintenance · Non-Destructive Testing and Stress Relieving · Equipment Rental

□ F.F. Cruz & Company, Inc.

 ○ Roads, Highways, Pavement and Bridges, Irrigation and Flood Control, Dam, Reservoir or Tunneling , Port, Harbor or Offshore Engineering, Dredging, Water Treatment Distribution System, Sewerage, Airport and Air Navigational Facilities, Building (High Rise, Medium Rise, Low Rise), Industrial Plants, Sewerage or Sewage System, Golf Courses, Concrete Pre-casting, Pre-stress or Post Tensioning, Sanitary Works, Power Generating Plants/Power Transmission and Distribution Facilities

□ Makati Development Corporation(MDC)

 ○ Industrial Plants • Park, Playground or Recreational Work, Residential Housing • Foundation of Piling Works •Concrete

□ Megawide Construction Corporation

 ○ Building (High Rise/ Medium Rise), Concrete Pre-casting, Pre stress or Post Tensioning/ Engineering Consultancy/ Engineering Design Works, Finishing & Interior Design works, Foundation/ Piling works, Land Development Work, Highways, Pavement/ Bridges

□ New Kanlaon Construction, Inc.

 ○ Roads, Highways, Pavement and Bridges · Building (High Rise, Medium Rise), Aircon, Refrigeration and/or Ventilation, Carpentry Works, Communication Facilities, Works, Finishing & Interior Design Works, Finishing & Interior Design Works,

4. Import Tariffs

 ○ These items are classified under HS Code 3922, with general tariff rates of 15%. However, under the Tariff Reduction Program of the Philippines, these items will have a lower rate under AKFTA by the onset of 2016. The table below shows the existing rates both for MFN and AKFTA.

HS Code	Description	MFN Rate (%)	AKFTA Rate (%)
3922.10.00	Baths, shower-bath, sinks, and wash-basin	15	0
3922.20.10	Lavatory covers	15	15
3922.20.20	Lavatory seats	15	15
3922.90.11	Parts of flushing cisterns	15	15
3922.90.90	Other	15	15

Source: Philippine Tariff Commission

5. Competitive Trends

□ Based on phone survey among retail outlets, there are two(2) brands that have competitive edge for bath and sanitary wares. These are HCG and American Standards. Other brands that follow suit are Toto, Cool, Roca, and Royal turn. Retailers of bath and sanitary wares sell these items through bundling-method. This means that all items are sold in complete package with huge discounts ranging from 10~20%. Merchandisers for each brand are also willing to give higher discounts depending on the volume to be purchased by consumers.  

□ Retail Prices

Items	Brand Name	Unit Price (in pesos)	Materials	Local or imported	Type or model
Toilet bowl	HCG	4,190	Ceramics	Local	Round
	American Standard	5,554	Ceramics	Thailand	Round
	Royal turn	3,400	Ceramics	Local	Lever
	Cool	2,970	Ceramics	China	Push button
Toilet lavatory	HCG	1,680	Ceramics	Local	Wall hang
	American Standard	1,641	Ceramics	Thailand	Wall hang
	Roca	3,150	Porcelain	Spain	Wall
	Cool	800	Ceramics	China	Wall
Bath-tab	HCG	12,770	Acrylic fiber	Local	1.5 meters
	American Standard	13,125	Acrylic fiber	Thailand	1.5 meters
	Roca	28,200	Porcelain	Spain	1.5 meters
Bidet	HCG	4,570	Plastic	Local	Manual
	American Standard	3,995	Plastic	Thailand	Manual
	Pozzi	540	Plastic	China	Manual
	Grohe	2.642	Plastic	Germany	Manual
Shower	American Standard	5,140	Brass	Thailand	Zeeba model Inwall
	American Standard	5,179	Brass	Thailand	Zeeba model exposed
	Pozzi	4,640	Brass	China	Inwall
	Grohe	7,582	Solid brass	Germany	Inwall
	HCG	5,234	Brass	Local	Inwall
Wash basin	HCG	5,110	Ceramics	Local	Vessel shape
	American Standard	5,831	Ceramics	Thailand	Vessel shape
	Roca	11,100	Porcelain	Spain	Vessel shape
Bathroom Accessories (soap holder)	HCG	290	Ceramics	Local
	American Standard	341	Ceramics	Thailand
	Roca	1,100	Stainless	Spain
	Pozzi	128	Ceramics	China
	Kasch	640	Stainless	Germany

□ Related Event & Trade Show in the Philippines

   

 ○ 13~17 March 2013, World Trade Center Metro Manila, 2/F WTCMM Building, Gil Puyat Ave. Extension cor. Diosdado Macapagal Blvd., Manila, Philippines

 ○ Worldbex is one of the most eagerly anticipated construction sector trade shows in Philippines. The event is billed as the largest business show of its kind in Asia and brings in more than 800 exhibiting companies at each of its editions. The show registers high overall participation figures and visitors can find different varieties of building materials, electrical engineering tools, IT and telecom equipment, interior design themes, real estate services and home renovation systems that are displayed here. Highly informative seminar sessions, helmed by noted domestic as well as foreign industry speakers, are held during the event, while eminent representatives from international embassies are also present here. The unique business matching opportunities that are available at the show raises the overall corporate worth of the event further. More than 108000 visitors take part in the show.