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Swarovski is the preeminent B2B player for premium crystal embellishments, jewelry solutions, and corporate gifts, and provides services ranging from design and manufacturing solutions to multi-brand retail stores and distribution networks. Swarovski is known for its unrivalled quality and pioneering expertise along the whole value chain, with dedication to customer success. |
OBJECTIVE |
The objective of this document is to provide practical guidance on the proper use and display of the Authorized Wholesaler Corporate Gifts Logo in your marketing communication. |
TARGET GROUP |
A customer who has the Swarovski? Authorized Wholesaler Corporate Gifts Logo is a Corporate Gift distributor especially recognized by Swarovski. |
Authorized Wholesalers Corporate Gifts offer a full selection of high quality Corporate Gifts from Swarovski?, an appealing showroom, and online appearance with a strong brand representation in line with Swarovski’s premium image. They have an extensive product knowledge on the brand Swarovski and offer broad flexibility and professionalism in customer service. |
These Brand Guides can also be downloaded on the Business Partner Area at swarovski.com/professional. |
DEFINITIONS |
The terms used in these Brand Guides are defined in the Corporate Gift Logo License Agreement accepted by the customer, and carry the same definitions as the logo agreement. |
For further information on the program, please contact your local Swarovski contact person. |
SWAROVSKI? BRAND GUIDES FOR AUTHORIZED WHOLESALER CORPORATE GIFTS |
REQUIREMENTS |
These Brand Guides set out the requirements about the proper use of the Authorized Wholesaler Corporate Gifts Logo, and full compliance with all provisions of the Brand Guides is, in addition to compliance with any sales and/or Branding Agreement, an essential precondition for customers’ use of the Authorized Wholesaler Corporate Gifts Logo. All provisions of these Brand Guides are firm requirements unless expressly stated as optional or unless otherwise agreed in writing between Swarovski and an individual customer. |
The Authorized Wholesaler Corporate Gift Logo may only be used in reference to Swarovski Corporate Gifts, but not in connection with any other products sold or offered for sale by customer. |
The customer must obtain Swarovski’s prior written approval before any application or reproductions of the Authorized Wholesaler Corporate Gifts Logo. The customer shall submit to Swarovski, for Swarovski’s prior approval, layouts and/or samples of any packaging, online and/or printed advertising, marketing and promotional materials containing the Authorized Wholesaler Corporate Gifts Logo. The customer shall not make any modifications, changes, additions, deletions, replacements, or improvements to any previously approved use, application, or reproduction of the Authorized Wholesaler Corporate Gifts Logo without prior written approval from Swarovski. |
The Authorized Wholesaler Corporate Gifts shall cooperate fully with Swarovski in the marketing, promotion, and sale of Swarovski Corporate Gifts. They shall launch Swarovski’s Corporate Gifts, promotions, marketing, and communications in coordination with and as instructed by Swarovski, and in a timely manner. Marketing materials provided by Swarovski shall solely be used in the marketing, distribution and sale of Swarovski Corporate Gifts. The Authorized Wholesaler Corporate Gifts shall not distribute or resell such materials to others. |
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첫댓글 Authorized Wholesaler Corporate Gifts Logo는 '인가 도매업체 법인 증정품' 로고로, Authorized Wholesaler Corporate Gifts는 인가 도매업체 법인 증정품으로 번역하면 되지 않을까 합니다만...
증정품으로 번역된다면 뒷부분 볼드체의 cooperate fully with Swarovski 이런 표현들과 연결이 될런지요?
문자 그대로 번역하면, "'인가 도매업체 법인 증정품'은 스와로브스키의 마케팅, 판촉활동, 스와로브스키의 법인 증정품(혹은, 선물) 판매에 전면적으로 협력할 수 있습니다."가 되니, 'Authorized Wholesaler Corporate Gifts'는 아무래도 브랜드명이 아닌가 합니다. 명확한 답변이 못 되어서 죄송하고, 외려 혼란스럽게 한 게 아닌가 염려스럽네요.
인가된 법인 증정품(선물?) 도매업체 아닐까요? 즉 Authorized Wholesaler(s) of Corporate Gifts의 의도로 쓴 것이 아닐까요? 그렇게 이해하면 뒤의 문장들과 뜻이 통하는 것 같습니다. Target Group에서도 Corporate Gift distributor라고 규정하고 있고요. 전반적으로 영어자체가 매끄럽지 않은 것 같습니다.
아 글쿤요 ㅋ 뽀뽀뽀님, linus님 도움 주셔서 감사합니다. 행복한 월요일 되세요^^*