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서류접수기간 |
2013년 12월 30일(월)부터 2014년 01월 17일(금)23:59까지 마감일은 기업의 사정으로 예고없이 변경 가능성이 있습니다. |
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SP&I Manager
1. Location/City
- Seoul
2. Appointment type
- Permanent
3. Job purpose and key deliverables
1) Job Purpose
- Enhance market research and consumer insights generation in line with global and regional agenda
- Contribute in ensuring the organization has a consumer-centric fact-based decision making culture
- Manage the marketing insights and information platform integrating external and internal data to drive business
towards consumer centricity
- Manage external agencies to understand the answers to the critical questions via consumer research and
subsequently translate the research and analysis into actionable insights which are implemented within
organization
2) Deliverables
- Define and drive the consumer and customer insights agenda for BAT Korea
- Manage research projects in line with Global and Regional agenda and this is effectively integrated into the
management information system and communicated to the Management Team.
- Manage & maintain good relationships with 3rd party research agencies, ensuring the organization receives
increasing value add from all agencies.
- Input into all brand and trade strategic plans during the annual marketing planning process.
- Drive the development of consumer centric trade clustering models for the organization.
- Track the development of customer and consumer segments, providing insights to the organization as to their
development to inform the marketing strategy and subsequent objectives.
- Coordinate and maintain the continuos generation of consumer, customer and market data related to insights.
- Lead consumer centric approach by providing meaningful consumer insights and embed consumer centric
culture within the organisation.
- Ensure that key company performance indicators are defined, effectively analyzed and regularly reported to the
Senior Company Management Team.
- Support Manager in recommending robust research methodologies to deliver consumer centric, actionable and
forward looking insights.
- Ensure that all relevant marketing information is available to meet company business needs and that this is
effectively communicated to the Management Team.
- Provide clear and constructive feedback for improvements among direct reports. Where necessary, drive
actions to develop direct reports and prepare them to assume a Manage Others role.
- Lead research projects resulting in forward-looking, actionable insight delivery resulting in informing decisions
with a consumer centric perspective.
- Coach, motivate, monitor and evaluate performance of direct reports constantly to ensure that they acquire the
necessary competencies to function effectively, are developed to their fullest potential and continuously strive for
higher performance.
- Design, implement, control, analyse, interpret and report research projects following ORACLE guidelines, within
time and budget.
- Support methodology development by providing input based on practical experience within the market.
- Ensure effective relations within the SP&I team and cross functional networking to develop effective and
integrated insights.
- Ensure effective cross category networking to support assessing smokers holistically as consumers.
4. Essential requirements
- Min. 8 years experience in consumer research area in FMCG organization
- In-depth knowledge of research philosopies and methodologies
- Excellent communication skill in English - technical proficiency as well as interpersonal skill
- Strategic and logical thinking
- Great team worker
- University degree holder preferably in Business Administration and/or Marketing
※ We also can consider G35 who has high potential as well. Depending on the candidate's caliber, we will decide
on the grade and title
5. 접수기간 및 접수방법
1) 접수기간
- 2013년 12월 30일 (월) ~ 2014년 01월 17일 (금) 까지
2) 접수방법
- 당사 홈페이지 접수 이용
제목 | 구분 | 마감일 | 조회수 |
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TM&D Manager |
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2014-01-17 (금) | 4 |
SP&I Manager |
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2014-01-17 (금) | 4 |
홈페이지 지원 |
[홈페이지 지원하기] 버튼을 누르시면 회사 홈페이지로 이동합니다. |
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대표전화 | 대표팩스 | ||
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매출액 | -- | 회사설립일 | |
회사주소 | ( ) | ||
홈페이지 | www.batkorea.com |
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