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Volunteers with Philip Morris Korea’s “Ocean Love Campaign” clean up the shoreline by picking up and sorting trash for proper recycling. (Philip Morris Korea) |
Philip Morris Korea, on the other hand, has led a campaign to clean up the ocean. Volunteers have picked up trash on beaches throughout the country.
Another major company, Standard Chartered Bank, has held social contribution events this year, all part of “Seeing is Believing,” its global movement to eradicate preventable blindness, in operation since 2003.
Among the company’s events is a walkathon for the visually impaired and a voluntary service group, called “Eye Camp,” that does volunteer work abroad. “Good-hearted Library Project” is the bank’s program to develop audio books, a “touching art gallery,” related smartphone applications and other audio content.
Anyone may apply for the program and help make a “voice donation.”
“Standard Chartered has made multilateral efforts to involve as many people as possible while meaningfully delivering our brand message and promise that we are ‘here for good,’” said Standard Chartered Bank Korea president and CEO Richard Hill.
Another group that makes talent donations is the American Chamber of Commerce in Korea.
“The AMCHAM Innovation Camp is one of the most representative social contributions the chamber has hosted,” it said in a statement.
In the camp, executive members of foreign companies mentor college students on their career plans.
The chamber has recently launched a joint project with Samsung Seoul Hospital and Goldman Sachs to raise awareness about breast cancer and educate employees of member companies in order to help prevent breast cancer and eliminate prejudice and discrimination against colleagues who have suffered from breast cancer.
“This is an expansion of the ‘BRAVO’ program that we, in cooperation with Samsung Seoul Hospital, successfully began last year and is a very special opportunity for the members of AMCHAM as well as for the domestic firms taking part,” said Kim Jong-yun of Goldman Sachs Seoul.
“We not only hope to sponsor the project but also to share our global knowledge and experience in order to help provide sustainable growth and contribute to the local community,” he added.
According to AMCHAM, there are still more foreign firms, such as DHL, FEDEX Korea, Starbucks, AIG Korea, ADT CAPS, Visa Korea and GM Korea, that are known for making distinctive social contributions in a bid to strengthen their presence in Korea and reach out to local consumers.
By Kim Joo-hyun (jhk@heraldcorp.com)
(The Korea Herald)
Have you heard about CSR(Corperate Social Responsibility) or CSV(Creating Shared Value)? Do you know about the difference between CSR and CSV?
What do you think about the purpose of the CSR/CSV?
I see many of you are company’s employees. Do you know about CSR/CSV program in your company? How does it work?
Do you think the CSR programs in Korea processing well with its purpose? Or not? Why do you think so?
Do you think CSV is going to be successful in Korea, even though CSR is still not working properly?
If the CSR/CSV is not working well, how could it be improved?
Bonus Question) Are you willing to do some social contribution? If so, what kind of thing will you do?
ref.) CSV is pursuing the development of the community associated with the corporate earnings process. It is harmonious and upgraded concept for the public interest and business activities at the same time. This made a step upward from CSR (Corporate Social Responsibility) which is simply returning company's profits back to the community. The crucial difference between CSR and CSV is on the business association.
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