상품DB/싱가포르 라미네이션 필름 시장동향(2014.6)/플라스틱으로 만든 접착성 판ㆍ시트(sheet)ㆍ필름ㆍ박(箔)ㆍ테이프ㆍ스트립과 그 밖의 평면 모양인 것

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제목

싱가포르 라미네이션 필름 시장동향(2014.6)

게시일

2015-12-11

국가

싱가포르

작성자

오새봄(싱가포르무역관)

품목

플라스틱으로 만든 접착성 판ㆍ시트(sheet)ㆍ필름ㆍ박(箔)ㆍ테이프ㆍ스트립과 그 밖의 평면 모양인 것(롤 모양인지에 상관없다)

품목코드

3919

작성일자: 2014.6.13

작성자: 싱가포르 무역관 Samantha Ho (samantha@kotra.or.kr)

1. Demand Trend

□ Market Size

 ○ The supply of PVC Decorative Film Laminate film in Singapore is fulfilled by imports. Therefore, inference from the import trade statistics for self-adhesive plates, film, foil, tape, strip and other flat shapes of plastics provides an indication of the market size of PVC Decorative laminate film in Singapore. The value of market recorded S$1.042 billion in 2013.

Total Trade

HS Code 3919: self-adhesive plates, film, foil, tape, strip and other flat shapes of plastics

      (Unit: S$ Thousand)

Rank	Country	2011	2012	2013
1	Malaysia	177,904	242,251	268,279
2	China	74,458	79,929	207,657
3	United States	139,430	156,095	138,640
4	Japan	88,494	68,932	99,628
5	Indonesia	38,817	39,037	54,288
6	Thailand	37,009	33,139	47,484
7	Germany	33,940	37,113	38,253
8	Taiwan	23,865	26,566	28,867
9	Korea	21,830	19,299	28,476
10	India	11,090	9,287	22,429
11	Hong Kong	25,201	19,568	20,638
12	Philippines	15,648	19,449	17,908
13	Australia	9,345	7,839	16,593
14	Viet Nam	7,857	8,542	10,544
15	Belgium	13,151	5,465	5,374
Total for the Top 50 countries		752,343	803,813	1,040,289
Total for other countries		4,579	2,390	1,554
Grand Total		756,922	806,203	1,041,843

  Source: Statlink, International Enterprise, Singapore

 ○ The increase in demand trend is obvious, rising from 6.5% growth in 2012 to 29.2% growth in 2013.

 ○ For construction furnishing related installation work contracts awarded in earlier years, the following table presents an indication of the market size by building type:

   (Unit: Millions of US Dollars)

Type of Building	2006	2007	2008	2009	2010	2011	2012
Residential	5,298	7,361	11,074	6,734	11,487	15,298	11,037
Commercial	2,373	5,230	8,456	1,650	3,237	4,210	2,942
Industrial	5,511	6,968	3,741	2,040	4,790	6,221	5,030
Others	1,696	1,895	3,796	3,075	5,028	3,018	4,379
All Building Works	14,878	21,454	27,066	13,499	24,54	28,747	23,388

Source: Building and Construction Authority

2. Competitive Trends

□ Major Players

 ○ The major players of PVC Decorative laminate film in Singapore market are 3M, Oyama, Mactac, CI Kasei, Basic Deco.

 ○ The market has grown considerably during the past few years and is expected to sustain growth, moving ahead. This is mainly driven by the growing demand in the industry and economic viability of Polyvinyl Chloride based products.

 ○ 3M™ DI-NOC™ Architectural Finishes

  - Over 500 surfaces to choose from, DI-NOC architectural finishes offer it all, at a budget-friendly price. 
 

 ○ 3M™ Fasara™ Glass Decorative Films

 ○ Basic Decorative Film (from Germany and Korea)

Frosted Effect	Opaque Effect

 ○ Oyama

- 35 Pattern  - Size: 48" x 50 meter  - E027: 980㎜ x 50 meter  - Thickness: 90 micro Oyama Woodgrain Film  - 20 Patten  - Size: 48" x 50 meter

 ○ MACtac

 ○ CI Kasei Co., Ltd

□ Market Share

Market Share by Brands, Players (industry sources’ estimate)

Brand	Market Share (%)
3M	50
Oyama	10
MACtac	10
CI Kasei	15
Basic	< 5
Others	>10

□ Distribution System

 ○ This distribution structure is adopted by manufacturer’s subsidiary such as  MACtac Asia Pacific, which market their overseas’ manufactured PVC decorative laminate film to architects and professional engineers of building and architectural projects and buildings contractors.

 ○ This distribution structure is adopted by 3M, which works with its parent/head office, and appointed distributor, Jestac Pte Ltd to market the PVC Decorative Laminate Film to the industry.  

 ○ This distribution structure is adopted by distributors in Singapore, such as Basic Necessities International, which markets frosted and opaque decorative film from Germany and Korea.