상품DB/인도네시아 물티슈 시장동향(2013.6)/합성스테이플섬유의 그 밖의 직물

[trader]

제목

인도네시아 물티슈 시장동향(2013.6)

게시일

2015-12-14

국가

인도네시아

작성자

오새봄(자카르타무역관)

품목

합성스테이플섬유의 그 밖의 직물

품목코드

5515

작성일자: 2013.6.3

작성자: 자카르타 무역관 Yoon, Yeo Pil (kotrayoon@kotra.or.kr), Ruth Duhita (ruth@kotra.or.id)

1. Market Size

 ○ In Indonesia, wet tissue is popular because of its practicality. The tissue is disposable and does not need to be washed as well as a handkerchief or cloth napkin. Almost everyone is familiar with wet tissue. The product is made of cotton and is used to clean the face or other body parts. Wet tissue has replaced the handkerchief to wipe the sweat or clean your hands after eating.

 ○ The market continues to grow every year. According to Santi Yuliana, Product Manager of PT Multi Indocitra, the producer of pigeon wet tissue, wet tissue market in Indonesia reached Rp 500 billion. And every year, the industry market growth reached 10%.

 ○ This market is contributed by the huge population in Indonesia that reaches more than 237.6 million people, according to Indonesian Statistic Bureau in 2010. Every year during the period 2000 to 2010, the population increased 3.25 million. Indonesia's population growth rate in 2000~2010 is 1.49% per year. The Indonesian population structure based on age is: 0~14 years: 28.9%, 15~64 years: 68.0%, and 65 years to over: 3.1%.

 ○ Baby population aged 0~4 years old that reached in 2010 is more that 22 million babies. The babies that are born can be reached around 400,000 every month. By this huge population of the babies, of course make the business of products for babies become very potential.

Indonesian Population Pyramid, 2010

Population in Indonesia, 2010

Age	Male	Female	Total
0~4	11,662,369	11,016,333	22,678,702
5~9	11,974,094	11,279,386	23,253,480
10~14	11,662,417	11,008,664	22,671,081
15~19	10,614,306	10,266,428	20,880,734
20~24	9,887,713	10,003,920	19,891,633
25~29	10,631,311	10,679,132	21,310,443
30~34	9,949,357	9,881,328	19,830,685
35~39	9,337,517	9,167,614	18,505,131
40~44	8,322,712	8,202,140	16,524,852
45~49	7,032,740	7,008,242	14,040,982
50~54	5,865,997	5,695,324	11,561,321
55~59	4,400,316	4,048,254	8,448,570
60~64	2,927,191	3,131,570	6,058,761
65~69	2,225,133	2,468,898	4,694,031
70~74	1,531,459	1,924,872	3,456,331
75~79	842,344	1,135,561	1,977,905
80~84	481,462	661,708	1,143,170
85~89	182,432	255,529	437,961
90~94	63,948	106,951	170,899
95+	36,095	68,559	104,654
Total	119,630,913	118,010,413	237,641,326

 ○ Wet tissue market continues to rise in Indonesia due to healthy economic growth and this has led to the emergence of a huge middle class. Wet tissue continue to be considered as secondary products and therefore the category caters predominantly to Indonesia’s middle-income to high-income consumers, the vast majority of whom live in urban areas.

 ○ The higher numbers of Indonesians engaging in domestic travel is also expected to sustain higher demand for wet tissue during holiday seasons as wipes are extremely convenient as fresheners amidst the often oppressive heat of Indonesia’s tropical climate or for personal cleansing when toilets are not available.

2. Import Trend

□ According to HS Code 5515, the import trend of the products are as follow:

Import Trend of HS Code 5515

                                   (Unit: US$, %)

HS Code	Description	Import Value			Share			Change
		2010	2011	2012	2010	2011	2012	12/11
5515	Woven Fabrics Of Synthetic Sta	62,607,123	75,656,012	87,747,972	0.05	0.04	0.05	15.98
5515.11	Ply, Mx M/S Vis Rayn	41,606,511	47,611,356	58,930,640	66.46	62.93	67.16	23.77
5515.12	Poly, Mx M/S Mnm Fil	1,344,133	2,616,585	4,770,297	2.15	3.46	5.44	82.31
5515.13	Poly, Mix M/S Wl/Fah	3,184,806	2,608,389	5,583,679	5.09	3.45	6.36	114.07
5515.19	O Ply Stp Fib Nesoi	13,613,267	19,079,787	16,282,158	21.74	25.22	18.56	-14.66
5515.21	Ac/Mac Mx M/S Mm Fl	300,385	377,393	407,224	0.48	0.5	0.46	7.9
5515.22	Ac/Mac, Mx M/S W/Fah	87,440	837,576	92,767	0.14	1.11	0.11	-88.92
5515.29	O Ac/Mac St Fb Neso	769,271	86,620	369,564	1.23	0.11	0.42	326.65
5515.91	Oth, Mix M/S Mnm Fil	403,952	685,265	564,769	0.65	0.91	0.64	-17.58
5515.99	Other, Nesoi	1,297,358	1,753,041	746,874	2.07	2.32	0.85	-57.4

3. Competition Trend of Wet Tissue in Indonesia

Brand	Producer
Mitu	PT Megasari Makmur – Godrej Group Company
Pigeon	PT Multi Indocitra Tbk.

 ○ In Indonesia, PT Megasari Makmur – Godrej Group Company is the market leader in wet tissue products. Following the acquisition of Megasari Makmur PT in 2010 by India-based multinational Godrej Group, Megasari Makmur has continued to flourish in Indonesia. The company’s Mitu brand remains in a dominant position in wipes in Indonesia, accounting for 64% of total wipes retail value sales during 2011. Mitu remains the leader in baby wipes in terms of value sales, as well as maintaining the leading position in general purpose wipes.

 ○ Mitu does not contain alcohol and the wipes itself are so soft. Mitu wet tissue is packaged into two type: box and refill to fill back the box. There have two choices of smells, the blue and pink one.

 ○ In a month, Pigeon wet tissue can be sold as many as 50,000 packs. The price of it with weight 70 gram is Rp 20,000. This year, the company targets to increase their sales around 10%.

Brand	Price (Rp)
Mitu Baby Wet Tissue (Non Alcohol), 50 Sheets	12,500
Mitu Baby (Blue), 5 Sheets	1,500
Mitu Baby (Pink), 5 Sheets	1,500
Mitu Baby (Blue), Refill, 60 Sheets	11,500
Mitu Baby (Pink), Refill, 60 Sheets	11,500
Mitu Baby (Pink), Bottle, 60 Sheets	13,000
Mtu Baby (Pink), 24 Sheets	8,000
Pigeon Baby Wipes Chamomile, 82 Sheets, Box	51,300
Pigeon Hand and Mouth Wet Tissue, 60 Sheets	24,300
Pigeon hand & Mouth Wet Tissue, 20 Sheets	14,200
Pigeon Anti Bacterial Wet Tissue, 20 Sheets	13,600
Pigeon Baby Wipes Chamomile, Rp 20 Sheets scented	13,500
Pigeon Anti Bacterial Wet Tissue, 20 Sheets	13,600
Pigeon Baby Wipes Chamomile, 20 Sheets scented	13,500
Baby Wipes Chamomile 82 Sheets, Refill	27,200
Baby Wipes Chamomile 70 Sheets	24,400
Baby Wipes Moisturizing Cloth 70 Sheets	32,900

4. Producer

Company Name	PT Megasari Makmur
Address	Jl. Pancasila V RT 004/13, Cicadas, Gunung Putri, Cibinong, West Java, 16964
Telephone	(62-21) 867 7117, 867-7312,  867-7313,  8686-2310
Fax	(62-21) 867-7117
Website	http://www.megasari.co.id
Products

Company Name	PT Multi Indocitra
Address	Green Central City, Commercial Area 6th Floor, Jl.Gajah Mada No. 188, Jakarta Barat 11120
Telephone	(62-21) 2936 8888
Fax	(62-21) 2937 9212
E mail	corp.sec@mic.co.id
Website	www.mic.co.id
Products

Company Name	PT Falmaco Indonesia
Address	Jl. Raya Padalarang 289, Bandung 40553, Jawa Barat, Indonesia
Telephone	(62-22) 686-6808,
Fax	(62-22) 686-6806
Website	www.falmaco.com
Remarks	- Falmaco Nonwovens, established in 1996 was founded by Mr. Ho Liong Fen to produce hydro-entangled nonwoven fabrics for the global wipes market. - Being an industry leader not for the first time in Singapore and Indonesia, Falmaco's first manufacturing line for the hydro-entangled nonwoven fabric was based in Bandung, Indonesia with a market vision of replacing the conventional wipes of using cotton woven cloth with disposable nonwoven towels. - The company takes OEM order for Wet Wipes. - Their other products are: Dacron & HDP which is usually used in Spring Bed, Bed Cover & Filter Industry.
Products	General Purposes Wet Tissues Baby West Tissues Medical West Tissues