작성일자: 2013.10.31 작성자: 자카르타 무역관 Lee Kyung Seok (kris@kotra.or.kr), Ruth Duhita (ruth@kotra.or.id) 1. Market Situation ○ Women have always wanted to look beautiful. Therefore they wear her favorite shoes to look more beautiful. But behind their favorite shoes, there are many women who sacrificed their feet to look gorgeous. One of the problems is that women having calluses on the feet. ○ Calluses are thickened and hardened skin due to friction that too often. This is not too dangerous, but very disturbing for some women. The major cause of calluses is because of wearing high heels too often, wear shoes that are narrow and do activities that give excessive pressure and friction on the feet. ○ In Indonesia, there are so many treatments offered to remove the calluses. One of the services is by pedicure treatment in salons. Currently the number of salon where grown rapidly over the past few years. The demand of cheap and high quality manicure and pedicure services is increasing. ○ In Indonesia, there are also callus removers that are sold in the market. The products usually sold in the cosmetic store and salon equipment retailers. In Indonesia, the most popular callus remover is by brushing the skin. The product is sold by very affordable price, around Rp 25,000 to Rp 30,000.
Callus Removers Sold in Indonesia Picture | Product | Brand | Price (Rp) | 
| Foot Care Purnice Brush | Oriflame | 30,000 | 
| Foot File | Oriflame | 28,000 | 
| Callus Remover with Cutting Blade | Beauty World | 35,000 | 
| Callus Remover 1 Shaver + 10 Pieces Blades | Revlon | 45,000 | 
| Pedi Spin for Foot Smoothing Callus Remover | Pedi Spin | 100,000 |
2. Distributor Company Name | Beauty World | Company Profile | - Beauty World is a One Stop Beauty Salon Supplier and has the most complete beauty equipment, accessories and cosmetic for all beauty needs. - Beauty World has the first creative concept of one stop beauty shopping in Indonesia. - The idea is for the professional customer such as beautician, salon and spa owners, dermatologists and others to be able to purchase anything for their salon or clinic needs. - Beauty World is an exclusive distributor of exclusive brand with the highest quality brand such as Janssen Cosmeceutical from Germany, Neoderma from Cyprus, Orly Nail Care from USA, Make Up Factory from Germany and Algologie from France. Also, the sole distributor of beauty equipment with the brand Itoimi. | Address | Mangga Dua Square 2nd Floor, Block C No. 39, Jakarta Utara | Telephone | (62-21) 6231-0438 | Website | http://www.beautyworld.co.id | E mail | achmad@beautyworldindo.com |
3. Import Trend HS Code | Description | 9603 | Brooms, brushes (including brushes constituting parts of machines, appliances or vehicles), hand-operated mechanical floor sweepers, not motorized, mops and feather dusters; prepared knots and tufts for broom or brush making; paint pads and rollers; squeegee | 9603.10 | Brooms and brushes, consisting of twigs or other vegetable materials bound together, with or without handles | 9603.21 | Tooth brushes, including dental-plate brushes | 9603.29 | Other | 9603.30 | Artists' brushes, writing brushes and similar brushes for the application of cosmetics | 9603.40 | Paint, distemper, varnish or similar brushes (other than brushes of subheading 9603.30); paint pads and rollers | 9603.50 | Other brushes constituting parts of machines, appliances or vehicles | 9603.90 | Other |
Import Value of HS Code 9603 (Unit: US$, %) HS Code | Description | Import Value | Growth | | 2010 | 2011 | 2012 | 2011 - 2012 | 9603 | Brooms, Brushes, Hand-Operated | 38,847,591 | 46,897,197 | 48,777,792 | 4.0 | 9603.10 | Bound Brooms, Brushes | 3,134,752 | 3,800,112 | 819,300 | -78.4 | 9603.21 | Tooth Brushes | 14,554,120 | 15,204,497 | 14,639,504 | -3.7 | 9603.29 | Hair & Shave Brushes | 1,422,378 | 1,455,434 | 2,188,418 | 50.4 | 9603.30 | Art/Cosmetic Brushes | 2,014,451 | 2,445,024 | 2,840,018 | 16.2 | 9603.40 | Pnt Brushes, Pads, Rol | 5,614,039 | 7,805,310 | 7,275,732 | -6.8 | 9603.50 | Other Brushes Fr Mach | 2,883,018 | 3,236,319 | 3,177,881 | -1.8 | 9603.90 | O H-Op Mech Sweeper | 9,224,833 | 12,950,501 | 17,836,939 | 37.7 |
Import Origin Countries for Tooth Brushes (HS Code 9603.21) (Unit: US$, %) Rank | Country | Import Value | Share | Growth | | 2010 | 2011 | 2012 | 2012 | 2011 - 2012 | 1 | Thailand | 2,583,625 | 3,983,468 | 5,258,320 | 35.9 | 32.0 | 2 | Vietnam | 5,273,567 | 6,201,982 | 4,332,177 | 29.6 | -30.1 | 3 | China | 1,365,432 | 1,796,059 | 1,457,668 | 10.0 | -18.8 | 4 | Ireland | 1,239,827 | 1,049,745 | 1,303,755 | 8.9 | 24.2 | 5 | Malaysia | 886,033 | 739,500 | 1,190,062 | 8.1 | 60.9 | 6 | United States | 652,659 | 304,146 | 461,324 | 3.2 | 51.7 | 7 | India | 2,242,026 | 854,993 | 298,921 | 2.0 | -65.0 | 8 | Germany | 125,336 | 56,601 | 155,868 | 1.1 | 175.4 | 9 | Switzerland | - | 3,802 | 56,877 | 0.4 | 1396.0 | 10 | Australia | 140,651 | 53,495 | 45,933 | 0.3 | -14.1 | 11 | Italy | 40 | 12 | 40,202 | 0.3 | 334916.7 | 12 | Taiwan | 4,658 | 7,575 | 14,626 | 0.1 | 93.1 | 13 | Japan | 10,284 | 11,557 | 9,456 | 0.1 | -18.2 | 14 | Mexico | 1,199 | 28,293 | 4,938 | 0.0 | -82.5 | 15 | Korea, South | 4,938 | 4,388 | 2,376 | 0.0 | -45.9 | 16 | Spain | - | 2,916 | 1,986 | 0.0 | -31.9 | 17 | Indonesia | - | 26,948 | 1,724 | 0.0 | -93.6 | 18 | Hungary | 715 | 2,261 | 1,634 | 0.0 | -27.7 | 19 | Singapore | 21,298 | 3,221 | 1,156 | 0.0 | -64.1 | 20 | United Arab Emirates | - | - | 264 | 0.0 | NA | 21 | Saudi Arabia | - | - | 232 | 0.0 | NA | 22 | Canada | - | - | 5 | 0.0 | NA | 23 | United Kingdom | 172 | 419 | - | NA | NA | 24 | Hong Kong | 1,660 | 57,159 | - | NA | NA | 25 | Philippines | - | 15,957 | - | NA | NA | Total | 14,554,120 | 15,204,497 | 14,639,504 | 100.0 | -3.7 |
Import Origin Countries for Hair & Shave Brushes (HS Code 9603.29) (Unit: US$, %) Rank | Country | Import Value | Share | Growth | | 2010 | 2011 | 2012 | 2012 | 2011 - 2012 | 1 | China | 951,729 | 920,513 | 1,128,251 | 51.6 | 22.6 | 2 | Taiwan | 62,463 | 60,202 | 259,400 | 11.9 | 330.9 | 3 | Malaysia | 140,565 | 163,853 | 241,461 | 11.0 | 47.4 | 4 | Singapore | 23,818 | 89,829 | 116,063 | 5.3 | 29.2 | 5 | Thailand | 38,283 | 53,890 | 94,477 | 4.3 | 75.3 | 6 | Korea, South | 55,305 | 20,586 | 79,871 | 3.6 | 288.0 | 7 | Germany | 30,817 | 13,641 | 72,768 | 3.3 | 433.5 | 8 | Japan | 65,095 | 54,087 | 70,077 | 3.2 | 29.6 | 9 | Australia | 3,394 | 3,291 | 47,001 | 2.1 | 1328.2 | 10 | Hong Kong | - | 3,520 | 30,584 | 1.4 | 768.9 | 11 | United States | 29,395 | 13,008 | 17,029 | 0.8 | 30.9 | 12 | Switzerland | - | - | 9,236 | 0.4 | NA | 13 | Sweden | 7,432 | - | 7,432 | 0.3 | NA | 14 | Russia | 2,142 | 1,172 | 4,043 | 0.2 | 245.0 | 15 | United Kingdom | 1,159 | 1,293 | 2,427 | 0.1 | 87.7 | 16 | Mexico | - | 341 | 2,087 | 0.1 | 512.0 | 17 | Pakistan | - | - | 1,750 | 0.1 | NA | 18 | New Zealand | - | - | 1,449 | 0.1 | NA | 19 | Belgium | - | - | 1,280 | 0.1 | NA | 20 | Italy | 3,239 | 6,776 | 493 | 0.0 | -92.7 | 21 | Hungary | - | - | 412 | 0.0 | NA | 22 | France | 1,006 | 42 | 291 | 0.0 | 592.9 | 23 | Brunei Darussalam | - | - | 291 | 0.0 | NA | 24 | Spain | 2,994 | - | 229 | 0.0 | NA | 25 | Philippines | - | - | 16 | 0.0 | NA | 26 | Vietnam | - | 1 | - | 0.0 | -100.0 | 27 | India | - | 1,025 | - | 0.0 | -100.0 | 28 | Indonesia | 109 | - | - | 0.0 | NA | 29 | Macau | - | 715 | - | 0.0 | -100.0 | 30 | Netherlands | 450 | 18,734 | - | 0.0 | -100.0 | 31 | Canada | 10 | - | - | 0.0 | NA | 32 | Honduras | 490 | - | - | 0.0 | NA | 33 | Brazil | 2,483 | - | - | 0.0 | NA | 34 | Colombia | - | 28,915 | - | 0.0 | -100.0 | Total | 1,422,378 | 1,455,434 | 2,188,418 | 100.0 | 50.4 |
Import Origin Countries for O H-Op Mech Sweeper (HS Code 9603.90) (Unit: US$, %) Rank | Country | Import Value | Share | Growth | | 2010 | 2011 | 2012 | 2012 | 2011 - 2012 | 1 | China | 6,077,121 | 8,708,134 | 14,189,396 | 79.6 | 62.9 | 2 | Singapore | 1,472,404 | 1,565,080 | 1,192,192 | 6.7 | -23.8 | 3 | Malaysia | 529,784 | 623,437 | 768,560 | 4.3 | 23.3 | 4 | Taiwan | 346,119 | 1,018,099 | 536,646 | 3.0 | -47.3 | 5 | Japan | 227,649 | 186,334 | 388,953 | 2.2 | 108.7 | 6 | Italy | 103,605 | 144,053 | 195,455 | 1.1 | 35.7 | 7 | United States | 139,852 | 148,323 | 179,481 | 1.0 | 21.0 | 8 | France | 1,938 | 90,478 | 112,911 | 0.6 | 24.8 | 9 | Korea, South | 57,177 | 115,056 | 80,078 | 0.4 | -30.4 | 10 | Australia | 23,619 | 34,554 | 32,605 | 0.2 | -5.6 | 11 | Germany | 89,043 | 117,230 | 32,068 | 0.2 | -72.6 | 12 | Netherlands | 615 | 49,697 | 31,821 | 0.2 | -36.0 | 13 | Thailand | 16,950 | 89,798 | 30,316 | 0.2 | -66.2 | 14 | Hong Kong | 106,896 | 35,520 | 22,260 | 0.1 | -37.3 | 15 | United Kingdom | 13,107 | 6,242 | 12,593 | 0.1 | 101.7 | 16 | New Zealand | - | - | 8,587 | 0.0 | NA | 17 | Vietnam | 303 | 6,682 | 4,575 | 0.0 | -31.5 | 18 | Honduras | 198 | - | 4,482 | 0.0 | NA | 19 | Austria | 111 | 977 | 3,879 | 0.0 | 297.0 | 20 | Spain | - | 1,127 | 3,235 | 0.0 | 187.0 | 21 | Sweden | 199 | 82 | 2,459 | 0.0 | 2898.8 | 22 | India | - | 9,005 | 1,306 | 0.0 | -85.5 | 23 | Virgin Islands (British) | - | - | 1,130 | 0.0 | NA | 24 | Hungary | - | 38 | 783 | 0.0 | 1960.5 | 25 | Norway | - | - | 615 | 0.0 | NA | 26 | Belgium | 6,356 | - | 284 | 0.0 | NA | 27 | Brazil | - | - | 115 | 0.0 | NA | 28 | Canada | 1,487 | - | 56 | 0.0 | NA | 29 | Switzerland | 5,948 | 49 | 56 | 0.0 | 14.3 | 30 | Philippines | - | - | 20 | 0.0 | NA | 31 | Mexico | 89 | - | 16 | 0.0 | NA | 32 | Ireland | - | - | 6 | 0.0 | NA | 33 | Czech Republic | 1,662 | - | - | 0.0 | NA | 34 | Denmark | 44 | 503 | - | 0.0 | -100.0 | 35 | Finland | 144 | 3 | - | 0.0 | -100.0 | 36 | Armenia | 1,390 | - | - | 0.0 | NA | 37 | Pakistan | 390 | - | - | 0.0 | NA | 38 | Cameroon | 633 | - | - | 0.0 | NA | Total | 9,224,833 | 12,950,501 | 17,836,939 | 100.0 | 37.7 |
4. Import Tariff Heading/ Sub Heading | Description | Import Duty (%) | Tax | | VAT (%) | Sales Tax on Luxury Goods (%) | 96.03 | Brooms, brushes (including brushes constituting parts of machines, appliances or vehicles), hand-operated mechanical floor sweepers, not motorized, mops and feather dusters; prepared knots and tufts for broom or brush making; paint pads and rollers; squeegee | | | | 9603.10 | - Brooms and brushes, consisting of twigs or other vegetable materials bound together, with or without handles: | | | | 9603.10.10.00 | -- Brushes | 5 | 10 | - | 9603.10.20.00 | -- Brooms | 5 | 10 | - | | - Tooth brushes, shaving brushes, hair brushes, nail brushes, eyelash brushes and other toilet brushes for use on the person, including such brushes constituting parts of appliances: | | | | 9603.21.00.00 | -- Tooth brushes, including dental-plate brushes | 10 | 10 | - | 9603.29.00.00 | -- Other | 5 | 10 | - | 9603.30.00.00 | - Artists' brushes, writing brushes and similar brushes for the application of cosmetics | 5 | 10 | - | 9603.40.00.00 | - Paint, distemper, varnish or similar brushes (other than brushes of subheading 9603.30); paint pads and rollers | 5 | 10 | - | 9603.50.00.00 | - Other brushes constituting parts of machines, appliances or vehicles | 5 | 10 | - | 9603.90 | - Other: | | | | 9603.90.10.00 | -- Prepared knots and tufts for broom or brush making | 5 | 10 | - | 9603.90.20.00 | -- Hand-operated mechanical floor sweepers, not motorized | 5 | 10 | - | 9603.90.40.00 | -- Other brushes | 5 | 10 | - | 9603.90.90.00 | -- Other | 10 | 10 | - |
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