What is Brand?
Do you know how much is the white rout T-shirt in the ordinary market and in the department store or in the EXR, Nike? It could be sold like 3000won in the ordinary market and 30,000won in the department store or EXR, Nike. And the coffee price between Starbucks and ordinary coffee shop. It's definitely different! But can you really tell Starbucks is much better than other coffees? Maybe not. But there surely has differences just like NIKE versus PROSPECS. Then where it come from? It's brand!
What do you think when you see the brand, "SONY" ? In the past, have a sony workman means more than you have the product. It means you can listen high quality music from your pocket while the other guys have to have a stereo on their shoulder. It work as a symbol that differentiate you from the others.
Then, what is Personal Branding?
Before I speak, what you guys have in mind when you see the JooYoung senior?
Big Smile, Friendly, General Relationship, and all the positive, etc.
Personal Branding is a congregation of personal uniqueness, skills, value, passion, and all the reasonal and emotional things.
Or personal Branding is promoting yourself in public. Your character, abilities, values and etc that make the other people know who you are.
Just do this way. Every people you meet, your neighbors, family, friends, and even person you meet in the street, promote them who you are.
Why? Why we do Personal Branding?
Before say this, if you want to live normal like other guys or want to have ordinary life, you don't need to have this. And so you meet by the situation like "Why my life is so twisted or jacked up?" then, it's your own responsibility. It's your fault.
But if you improve your abilities and differentiate you from others, you need a personal branding. You need to have your own identity.
Because, Personal Branding decides your market value. Like I said, your character, abilities, values reveals your value and by coordinating, I mean by improving these, you can raise your market value.
Second, Personal Branding recreates your value.
If you set your brand as 'specialist' then you usually practice to know something and keep practicing until you can find something new, competitive and so you finally have more valuable assets.
Your potential is infinite. By setting your brand, internally you can improve your intrinsic value and externally you can promote to others who you are. And also you don't lose your way to achieve your goal finally.