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[洛雨]

Theme Summary:

Proposal Letter on Activating the Game's Economic Ecosystem and Extending Its Lifespan

Dear Game Official Team and Fellow Players,

To address the current issues of lag in updating main storyline content and the imbalance between the economic system and gameplay experience, I have organized an optimization plan titled "Balancing Short-Term Stimulation and Long-Term Ecology with the Commemorative Coin System as the Core". Below is a "Core Summary" to quickly clarify its direction—

Core Logic Summary of the Plan

With "commemorative coins" as the economic anchor, we aim to build a dual-track ecosystem where "free players can accumulate, paying players can supplement, and commodity redemption has a sense of scarcity":

- Control economic balance through dual-track issuance (free daily accumulation + paid gift package supplements), and activate the long-tail value of limited-time outfits through commodity grading (daily consumption/long-term accumulation/out-of-print scarcity);
- Drive a closed loop of player behavior through three levers: social gameplay binding (obtaining coins through vegetable stealing/visiting friends), activity cycle rewards (stratified biweekly treasure chests), and paid combination value (gift packages containing scarce resources);
- Strictly abide by virtual currency regulatory requirements, while protecting players' rights and interests through "out-of-print labeling, voting for return, and normalized commemorative stores";
- Ultimately, achieve sustainable operation of "short-term economic stimulation + long-term extension of game lifespan" through resource reuse to reduce costs and data monitoring for optimization.

Complete Plan: Finding "New Vitality" for the Game and Preserving "Long-Term Value" for Players

(The following can be connected to the full content of your original text, including "Economic System Design, Player Behavior Incentives, Compliance and Risk Control, Cost-Benefit Analysis, and Long-Term Operation." Feel free to expand according to the original framework if needed.)

Original Intent

As a player deeply passionate about this game, I am well aware that the contradiction between "content lag" and "commercial monetization" is draining everyone's enthusiasm. I hope this plan can serve as a starting point to "throw a brick to attract jade"—

- For the official team: It attempts to balance "short-term revenue" and "long-term ecology," activate long-tail value with reusable resources, and may provide new ideas for operational decisions;
- For players: It aims to make "limited-time outfits" no longer a regret of "expiring and being lost," but a "game asset" that can be gradually accumulated through continuous participation.

Looking forward to everyone's discussions and supplementary optimization directions, so that the game we love can truly "live longer and be more interesting"!

Signed: Luoyu (Fanchen)
Date: July 21, 2025

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I. Balance point of economic system design

1. Scarcity anchoring of commemorative coins
It is recommended to adopt a "dual-track" issuance model:

- Basic acquisition: Provide a stable source through biweekly active treasure chests (1-2 coins every two weeks) and new casual gameplay (stealing vegetables/visiting to trigger random drops), ensuring that free players can accumulate about 20-30 coins per year.

- Paid supplement: Add commemorative coins to limited-time gift packages (such as 5 coins in a 328 yuan gift package), but the payment ratio must be controlled to no more than 30% of the total issuance to avoid disrupting the economic balance.
At the same time, referring to the return mechanism of the battle coin of "Honor of Kings", the exchange period of the commemorative coin store is set to open for 2 weeks every quarter to create scarcity expectations.

ps:328cny≈63294krw
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2. Low-limited goods grading strategy
The return content can be divided into three levels:

- T1 level: world stickers/low-rarity avatar frames (1-5 pieces/item), as daily consumables

- T2 level: weapon skins/non-seasonal limited character skins (10-20 pieces/item), which require medium- and long-term accumulation

- T3 level: out-of-print joint stickers (30 pieces/item), only open for redemption at the annual celebration
High-value goods need to set a redemption limit (such as a limit of 1 piece per season) to prevent hoarding.

2. Triple levers for player behavior incentives

1. Social gameplay binding
Deeply couple the acquisition of commemorative coins with the newly developed "resource interaction" gameplay:

- Successfully stealing vegetables can randomly obtain commemorative coins (limited to 1 coin per week)

- Visiting friends and completing mutual assistance tasks (such as guild mutual assistance evolution stones) can unlock 1 coin/2 weeks
This design can not only activate the social relationship chain, but also form a closed loop between the economic system and the core gameplay. ​
2. Active cycle design
The biweekly active treasure chest needs to set up a tiered reward:
​-Day 3: Experience + Self-recovery of physical strength
-Day 7: Basic reward (gold coins + reserve physical strength)
​-Day 10: Hero crystals 5-10
-Day 14: 1 commemorative coin + (20-40 red stones)
Establish multiple "non-time-limited" normal achievement systems (test operability, decryption, etc.; used to issue "commemorative coins" to purchase "non-illustration bonus low-limited" items)
At the same time, the seasonal progress reward mechanism of "Forza Horizon 4" can be used as a reference to issue additional commemorative coins when players achieve specific achievements (such as cumulative visits 50 times).
​
3. Payment conversion design
Limited-time gift packages must include "combination value":
​
- 328 yuan gift package: 5 commemorative coins + out-of-print skin selection box + limited avatar frame + 1500 redstones
​
- 648 yuan gift package: 10 commemorative coins + season pass + exclusive chat bubble + 1500 redstones
Establish multiple "non-time-limited" normal achievement systems (test operability, decryption, etc.; used to issue "commemorative coins" to purchase "non-illustration bonus low-limited" items)and the purchase limit of gift packages (such as 3 times per month) can be set to avoid excessive consumption.

III. Compliance and Risk Control

1. Virtual Currency Supervision
The "Game Virtual Currency Management Measures" must be strictly followed:

- Commemorative coins can only be used for in-game purchases, and any form of real currency exchange is prohibited

- The lottery mechanism must set a clear guarantee (such as a T2 skin every 100 times) to avoid being identified as gambling

- All paid gift packages must be marked with "Virtual Goods, No Returns or Exchanges" in a prominent position

2. Player Rights Protection

- For high-rare content that has not returned (such as seasonal small skins), it is necessary to mark the "out of print" logo in the illustration system to strengthen the awareness of scarcity

- Establish a player feedback channel, and decide the next stage of return content through voting every quarter to enhance the sense of participation

- Establish a "normalized non-limited time" commemorative store:
Add "previous low-limited" content to the commemorative store
Commemorative coins are very difficult to obtain and belong to secondary currency,
so it is recommended that its low-limited content not be added to the illustration attribute

A small amount of commemorative coins are added through biweekly daily activities, limited gift packages, limited-time activities, social activities such as stealing vegetables, home visits, resource interactions, etc.

IV. Development cost and benefit estimation

1. Resource reuse value
According to industry data, reusing existing art resources can save more than 70% of development costs. Assuming that GT has accumulated a number of limited skins, 40% of the long-tail value can be activated through the commemorative coin store, and the DAU is expected to increase by 15%-20%.

2. Paid conversion calculation
Referring to the data of the joint return of "Fifth Personality", the conversion rate of paid gift packages can reach 3%-5%. If each paying player spends an average of 648 yuan, based on 100,000 DAU, it is estimated that the monthly income can increase by 1.94-3.24 million yuan (RMB).
​
3. Risk Plan

- If the inflation of commemorative coins exceeds expectations, new consumption channels can be added (such as convertible universal tokens, 5 coins each time; used to purchase universal and scarce items)

- If the participation in the new gameplay is insufficient, the mechanism needs to be quickly iterated (such as reducing the difficulty of stealing vegetables and increasing the triggering of interesting events)

V. Long-term operation suggestions

1. Content iteration rhythm
Update the commemorative coin store product library every quarter (add 3-5 returning skins), while maintaining 10%-15% of the content continuously limited to maintain player expectations.

2. Cross-game linkage
A "commemorative coin tournament" can be designed: players consume 10 commemorative coins to register, and the winner can get the right to vote on the out-of-print skin design draft to enhance social attributes.
​
3. Data-driven optimization
Establish an economic system monitoring panel, focusing on:

- Commemorative coin acquisition/consumption ratio (recommended to be controlled at 1:1.2)

- Redemption rate of returning goods (T2 level should be no less than 60%)

- ARPU value of paid gift packages (target ≥ 400 yuan)

In summary, this plan has a landing basis in terms of economic model, player incentives and compliance. It is recommended to conduct a small-scale grayscale test first (such as opening 10% of players to participate), optimize the value based on data feedback, and then promote it comprehensively. By converting limited content into sustainable player assets, it can not only extend the life cycle of the game, but also provide traffic entry for the subsequent launch of new gameplay, which is an effective strategy to balance short-term benefits and long-term ecology.

thank you~

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[당돌한 기사]

안녕하세요.

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감사합니다.

[타이밍]

Currently, I think the biggest issue is the slow update pace of the main story and how the narrative is becoming drawn out. There's a continuous lack of satisfying content compared to the newly added business models (blooming, engraving). In short, no matter how good a business model is introduced in the current atmosphere, it's bound to be received negatively. And even now, event-based purchase shops like paid gem stores are already being opened.

[타이밍]

洛雨, I always appreciate your excellent feedback and insights, but I'm concerned that the content might be too lengthy for general users or game officials to easily digest. It would be great if you could add a summary at the beginning of your posts. I'm personally using Claude to organize and read through your content.

[洛雨]

There is no way (), alas

[洛雨]

Ok thanks for the suggestion, I'll try to add the summary