기사분석 3회차

<NotSupported version="1.2" type="heading" rawAttribute="{size=size26}" /><NotSupported version="1.2" type="heading" rawAttribute="{size=size26}" />Broadcasters, companies pay the price for YouTube star's unchecked backgroundAs the popularity of YouTubers and social media influencers rise, so too do controversies surrounding them. With the online stars appearing on popular television shows and in advertisements, verification of their background has become a rising issue.  Controversy arose last week when Rhee Keun, popularly known as “Lt. Lee,” faced allegations that he was convicted for a 2017 sexual assault. Lee had already gone through a debt scandal at the beginning of the month when he was accused of not paying back 2 million won ($1,750) in a personal loan. The YouTube star who gained popularity as an instructor on YouTube show “Fake Men” was enjoying unparalleled popularity in the months leading up to the outbreak of the scandals. Rhee had appeared in popular terrestrial broadcast shows such as SBS’ “All the Butlers” and MBC’s “Radio Star.” He also appeared in the cast of Discovery Channel’s “Survival,” among other shows. With the outbreak of the controversies, broadcasters have edited Rhee out of shows or made unavailable online videos featuring Rhee.  Similarly, companies that once scurried to sign on Rhee to market their products rushed to erase any trace of the man at the center of snowballing controversies. Local burger chain Lotteria took down Rhee from all its advertisements of the newest burger that featured Rhee as the main spokesperson, and KB Savings Bank removed Rhee from its campaign as soon as the earlier debt scandal broke. Rhee is not the first online celeb to become mired in controversies. In late July, several YouTubers apologized and temporarily stopped uploading videos after it was discovered that they had been advertising products without informing viewers. Also, a YouTuber faking Tourette syndrome and another YouTuber who falsely claimed that he had been delivered pizza and chicken from which bites had already been taken infuriated viewers. While YouTubers are not under strict scrutiny for their controversial actions, matters become more serious when they migrate to television and advertising.  “(The phenomenon of) Pop culture consuming the image of the star made by the platforms, instead of the star himself, can be observed quite often around the world,” said professor Yoo Hyun-joo of Yonsei University, who specializes in media studies and culture theory. “Unless the person were a politician, a public figure, it would not be possible to verify his past behavior beforehand.” Verification of a non-celebrity’s past has raised many questions since the beginning of the year. One of the participants of Channel A’s reality TV show “Heart Signal,” after he had been cast for the show, was found to have an assault record. In other cases, people who were victims of celebrities with records of school bullying spoke out through social media.  There are now some voices calling for critics to stop recklessly exposing YouTuber stars’ pasts. Kim Egg, who manages the YouTube channel “Physical Gallery” and produces the popular YouTube Show “Fake Men,” took down all videos after the past records of multiple instructors that appear on the channel were exposed. “I feel responsible for the trainees in our recent program, instructors and even their families being under severe stress from extremely malicious comments and being consumed as gossip and a social issue,” posted Kim on his YouTube. He had previously posted on Instagram that the continued criticism of the people appearing in his channel may end up killing someone. What is unique about the Korean media system, according to Yoo, is that examination or verification of the background of stars getting the spotlight has become the business of social media platforms such as YouTube. Both supporters of the personalities in question and those who are against them consume the unfiltered information as content, and YouTubers creating such content stand to make money. Meanwhile, Rhee posted a video of an interview, on YouTube on Friday, with a person claiming to be one of the perpetrators spreading material defaming Rhee. According to the man, he and fellow administrators of a webpage spread both false and true stories about Rhee in order to increase daily web traffic.  Rhee said the head administrator for that webpage was a minor and released a text of the head administrator‘s explanation and apology, in which he admitted that positive posts concerning Rhee were filtered out to make the issue more controversial. [단어]controversy 논란verification 확인, 입증allegation 혐의 convict 유죄를 선고하다assault  폭행be accused of ~로 비난을 받다 unparalleled 비할데 없는terrestrial 지상파를 이용하는spokesperson 대변인infuriate 극도로 화나게 만들다scrutiny 정밀 조사malicious 악의적인unfiltered 여과되지 않은perpetrator 가해자defame 헐뜯다explanation 해명, 이유 [요약]유튜브와 sns 인플루언서들이 유명해짐으로써 텔레비전 방송과 광고 등에 출연하는데 문제는 그들의 배경에 대한 것이다. 유튜버 이씨는 범죄 행위를 저지른 적이 있고 스캔들 발생이 일어나는 문제가 있었다. 논란이 세지자 방송사들과 광고사들은 관련 영상을 내렸다. 유현주 교수는 대중매체에서 그 사람이 정치인, 공인이 아니라면 과거 행동을 사전에 검증하는 것은 불가능하다고 말하며 몇몇 비판자들은 유튜버 스타들의 과거를 함부로폭로하는 것을 중단해야 한다고 말하며 한국 미디어 시스템에서는 해당 인물의 지지자와 반대하는 사람 모두 잘 확인되지 않은 정보를 콘텐츠로 소비한다고 한다.  [느낀점]이 기사를 읽으면서 그동안 유튜브와 기사를 볼 때 생각했던 문제점들에 대해 나타나 있는 것 같다는 생각이 들었다. 유튜브와 sns를 통해 유명해진사람들을 방송사에서 섭외해 시청률과 화제성을 끌기 위해 그 사람에 대해 잘 모름에도 출연시켜 기사에 나타난 이러한 사건들이 나타난 것 같다. 또한 유명해진 사람들의 배경에 대해 확실히 증명된 점 없이 조회수와 인기를 높이기 위해 콘텐츠로서 제작하고 기사로 작성하는 등 한국 대중매체의 사회가 거짓과 진실을 구분하지 못한 채 이루어지고 있는 것 같다. 만약 과거 잘못한 문제들이 거짓이라면 사람들은 유튜브나 기사에 나온 정보들만 믿고 해당 인플루언서의 말 조차 듣지 않는 문제가 나타나고 진실이라면 인플루언서를 화제성을 끌기 위해 출연시킨 방송사들과 광고사들이인플루언서에 대해 자세히 알아보지 않고 출연시키는 문제가 나타나게 되는 것 같다. 이런 문제점들의 해결방안으로 시청률과 화제성을 끌기 위해서가 우선이 아닌 해당 인플루언서들을 잘 알아보고 방송에 출연시키거나 정보가 많이 있는 정보화시대에 확실하지 않은 정보들로 유튜브 콘텐츠로 활용하거나 기사를 쓰기보다  사실을 확인하고 전달해야 대중매체의 역할이 잘 나타나질 것 같다. 이 기사를 읽으면서 많은 종류들을 콘텐츠로만들어 올라오는 영상이나 기사들을 무조건 신용하기 보다 비판적으로 바라봐야겠다는 생각이 들었다. 또한  여러 영어기사를 읽으면서 알고있는단어가 부족하다는 생각을 하게 되었고 독해 실력도 더 연습해서 빠른 속도로 영어로 된 글을 읽고 싶다.