스웨덴, 올해의 크리스마스 선물은 전기자전거

<h5 class="tit">스웨덴, 올해의 크리스마스 선물은 전기자전거</h5><div class="etc-list cf"> 2017-12-01 이수정 스웨덴 스톡홀름무역관 </div><div class="global-news-content">- 배터리기술 발전으로 품질은 상승, 가격은 하락하면서 수요 늘어 - - 보조금 지원정책으로 전기자전거 성장세는 지속 전망 -      ☐ 스웨덴의 시대별 히트상품     ㅇ '올해의 크리스마스선물', 스웨덴 소비자들의 시대상 대변     - 스웨덴 도소매유통연구소(HUI)는 매년 크리스마스 시즌을 앞두고 소비자 상품 중에서 당해 연도에 관심이 크게 증가했거나 판매 증가가 두드러진 제품 중 최고 인기를 누린 상품을 선정해 '올해의 크리스마스 선물'로 발표하고 있음.     - 1988년에 시작, 올해로 30년째 이어오는 HUI의 '올해의 크리스마스 선물' 발표는 소비자들뿐만 아니라 관련 뉴스가 연말 판매율에 큰 영향을 미치기 때문에 소매업계에서도 큰 관심을 갖고 기다리는 발표임.      - 지난 11월21일 HUI는 발표한 '올해의  크리스마스 선물'로 전기자전거가 선정됐다고 발표함. 이에 따라 올 크리스마스 시즌동안 전기자전거의 판매가 크게 늘어날 것으로 기대됨.     - 1988년 처음 발표한 이래 소비자들의 지속적인 관심을 받고 있는 '올해의 크리스마스 선물' 리스트는 당대의 시대상을 엿볼 수 있는 흥미로운 지표로 사용되기도 하며, 미처 크리스마스 선물을 결정하지 못한 사람들에게는 쇼핑 팁을 제공한다는 측면에서 긍정적인 평가를 받고 있음.     - 스웨덴 도소매유통연구소의 '올해의 크리스마스 선물' 선정 심사요건은 3가지임. 첫째, 당해연도 신상품이거나 소비자 관심을 새로 끌어낸 제품. 둘째, 크리스마스 시즌에 급속한 판매 증가가 예상되는 제품. 셋째, 우리가 살고 있는 시대상을 가장 잘 대변할 수 있는 제품 등임.     ㅇ 연도별 올해의 크리스마스 선물   <div align="center"> <table width="100%" align="center" style="background: white; border: currentColor; border-image: none; width: 100%; border-collapse: collapse; mso-border-alt: solid black .25pt; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="1" cellspacing="0" cellpadding="0"><tbody><tr style="height: 11.25pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td width="98" style="background: rgb(218, 218, 218); padding: 0cm; border: 1px solid black; border-image: none; width: 73px; height: 11.25pt; mso-border-alt: solid black .75pt;"> 연도</td><td width="213" style="background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 0cm; border-image: none; width: 161px; height: 11.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt;"> 품목명</td><td width="101" style="background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 0cm; border-image: none; width: 75px; height: 11.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt;"> 연도</td><td width="234" style="background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 0cm; border-image: none; width: 176px; height: 11.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt;"> 품목명</td><td width="116" style="background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 0cm; border-image: none; width: 87px; height: 11.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt;"> 연도</td><td width="275" style="background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 0cm; border-image: none; width: 207px; height: 11.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt;"> 품목명</td></tr><tr style="height: 15pt; mso-yfti-irow: 1;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1988</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 제빵기</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1998</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 컴퓨터 게임</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2008</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 15pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 여행·레저 상품권</td></tr><tr style="height: 14.25pt; mso-yfti-irow: 2;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1989</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 비디오카메라</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1999</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 책</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2009</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 14.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 침 매트</td></tr><tr style="height: 12pt; mso-yfti-irow: 3;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1990</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 볶음 냄비</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2000</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> DVD Player</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2010</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 태블릿 컴퓨터</td></tr><tr style="height: 11.25pt; mso-yfti-irow: 4;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1991</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> CD 플레이어</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2001</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 수공구</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2011</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 포장 식자재</td></tr><tr style="height: 12.75pt; mso-yfti-irow: 5;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1992</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> TV 게임</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2002</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 요리책</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2012</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 12.75pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 이어폰</td></tr><tr style="height: 11.25pt; mso-yfti-irow: 6;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1993</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 향수</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2003</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 털모자</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2013</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 쥬서기</td></tr><tr style="height: 11.25pt; mso-yfti-irow: 7;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1994</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 핸드폰</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2004</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 평면 TV</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2014</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 웨어러블 팔찌</td></tr><tr style="height: 11.25pt; mso-yfti-irow: 8;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1995</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> CD</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2005</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 포커 게임세트</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2015</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 로봇 청소기</td></tr><tr style="height: 12pt; mso-yfti-irow: 9;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1996</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 인터넷 패키지</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2006</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 오디오북</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2016</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 12pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> VR 안경</td></tr><tr style="height: 11.25pt; mso-yfti-irow: 10; mso-yfti-lastrow: yes;"><td width="98" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 0cm; border-image: none; width: 73px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 1997</td><td width="213" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 161px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 전자 애완동물</td><td width="101" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 75px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2007</td><td width="234" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 176px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> GPS</td><td width="116" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 87px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 2017</td><td width="275" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 0cm; width: 207px; height: 11.25pt; background-color: transparent; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt;"> 전기자전거</td></tr></tbody></table></div> 자료원: 스웨덴 도소매유통연구소(2017년 11월 21일)   ☐ 전기자전거 2017년 올해의 크리스마스선물로 선정된 전기자전거 <img width="316" height="322" title="external_image" style="border: 0px solid rgb(0, 0, 0); border-image: none; width: 294px; height: 300px; vertical-align: baseline;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000483%2F20171124164301909_FUG4QINC.png" v:shapes="그림_x0020_8"> 자료원: 스웨덴 도소매유통연구소     ㅇ 전기자전거 시장     - 2016년 스웨덴에서 판매된 자전거는 약 43만 대임. 이 중 전기자전거는 3만 대로 7%의 시장점유율을 보임.     - 배터리의 기술 발전으로 최근 들어 전기자전거의 품질 향상과 가격하락에 힘입어 전기자전거 수요가 크게 늘어나는 추세임.  2014년 1만 대의 판매 기록을 보인 전기자전거가 2015년에는 1만8000대, 2016년에는 3만 대로 각각 80%와 66%씩 크게 증가함.     - 스웨덴 자전거협회는 올 초 2017년 전기자전거 판매량을 전년대비 50%가 증가한 4만5000대로 예상한 바 있으나, 올 가을 스웨덴 정부가 발표한 전기자전거 프리미엄 실시로 앞으로 판매 성장세는 더욱 커질 전망임.     - 스웨덴은 전기자전거 점유율이 7%대로 점유율이 15~20%인 독일과 덴마크, 네덜란드에 비해 낮은 편임. 그러나 최근 들어, 연간 60% 이상의 급 성장세를 보이고 있어 주목되고 있음.      - 특히 스웨덴 정부가 전기자전거 보조금 지원(판매가격의 25% 지원, 1인당 최대 1만 스웨덴 크로나)을 통해 단기간에 전기자전거 점유율을 15%대로 끌어올린다는 계획이어서, 앞으로 자전거시장의 성장세는 더욱  가속화될 전망임.     ㅇ 주요 인기제품     - 현재 인기리에 유통되는 전기자전거 브랜드로는 Monark, Crescent, Batavus, Scott, Ecoride, White, Lifebike, Stromer, E-Green, Cube Bikes 등이 있음. 가격대는 8000~4만5000스웨덴 크로나(약 120~5400 달러)내외임.    <table width="100%" align="center" style="border: currentColor; border-image: none; width: 100%; height: 921px; border-collapse: collapse; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;" border="1" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td width="22%" style="padding: 0cm 5.4pt; border: 1px solid windowtext; border-image: none; width: 167px; background-color: rgb(218, 218, 218); mso-border-alt: solid windowtext .5pt;"> 제품사진</td><td width="15%" style="border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; border-image: none; width: 152px; background-color: rgb(218, 218, 218); mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"> 브랜드명(제조업체) </td><td width="21%" style="border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; border-image: none; width: 142px; background-color: rgb(218, 218, 218); mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"> 모델명</td><td width="27%" style="border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; border-image: none; width: 192px; background-color: rgb(218, 218, 218); mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"> 사양</td><td width="13%" style="border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; border-image: none; width: 127px; background-color: rgb(218, 218, 218); mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"> 소비자가격(SEK)</td></tr><tr style="mso-yfti-irow: 1;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; height: 18px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="155" height="107" title="external_image" style="width: 134px; height: 88px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000483%2F20171124164301911_FGTBQEYZ.png" v:shapes="그림_x0020_9"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; height: 18px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Monark (스웨덴)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; height: 18px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Elisabeth 273</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; height: 18px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 27인치, 2단기어 - 시티 바이크 - 배터리 효율 8.8Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; height: 18px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 7,995</td></tr><tr style="mso-yfti-irow: 2;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="137" height="102" title="external_image" style="width: 120px; height: 89px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164302238_HNFBR2VU.png" v:shapes="그림_x0020_11"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Crescent (스웨덴)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Elder</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 28인치, 10단 기어 - 시티 바이크 - 배터리 효율 11Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 17,995</td></tr><tr style="mso-yfti-irow: 3;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="155" height="105" title="external_image" style="width: 139px; height: 91px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000483%2F20171124164302242_T5ZMDS7T.png" v:shapes="그림_x0020_12"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Batavus (덴마크)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Torino E-go</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 28인치 - 시티 바이크 - 배터리 효율 8.8Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 13,995</td></tr><tr style="mso-yfti-irow: 4;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="155" height="112" title="external_image" style="width: 128px; height: 95px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000483%2F20171124164302242_AATECGRO.png" v:shapes="그림_x0020_13"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Scott (영국)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> E-GeniusE-Genius730 Plus</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 10단 기어 - 마운틴 바이크 - 배터리효율 500Wh</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 39,995</td></tr><tr style="mso-yfti-irow: 5;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="155" height="104" title="external_image" style="width: 134px; height: 96px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000483%2F20171124164302246_ME9Z2W2C.png" v:shapes="그림_x0020_15"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Ecoride (스웨덴)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Ambassador </td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 28인치, 8단기어 - 시티 바이크 - 배터리 효율 14.5Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 13,990</td></tr><tr style="mso-yfti-irow: 6;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; height: 47px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="155" height="107" title="external_image" style="width: 143px; height: 89px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164303223_7R1REHMC.png" v:shapes="그림_x0020_16"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; height: 47px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> White (노르웨이)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; height: 47px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Velo City Energy Flash USX</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; height: 47px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 28인치, - 시티바이크 - 배터리 효율 10Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; height: 47px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 7,999</td></tr><tr style="mso-yfti-irow: 7;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; height: 16px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="142" height="96" title="external_image" style="width: 128px; height: 91px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164303226_L8JR3VR3.png" v:shapes="그림_x0020_17"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; height: 16px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Lifebike (스웨덴조립)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; height: 16px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Chick</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; height: 16px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 7단 기어 - 배터리 효율 11Ah</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; height: 16px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 9,995</td></tr><tr style="height: 49.4pt; mso-yfti-irow: 8;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; height: 49.4pt; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="142" height="91" title="external_image" style="width: 131px; height: 76px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164303557_ULLM38KK.png" v:shapes="그림_x0020_18"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; height: 49.4pt; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">  Stromer (영국)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; height: 49.4pt; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> ST1X</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; height: 49.4pt; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 11단기어 - 배터리 효율 814wh</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; height: 49.4pt; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 44,950</td></tr><tr style="mso-yfti-irow: 9;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="150" height="92" title="external_image" style="width: 139px; height: 84px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164303488_GH3L4YU2.png" v:shapes="그림_x0020_19"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> E-Green (스웨덴)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Steps S1 City 8 EQ</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - Shimano 배터리장착 </td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 1,799</td></tr><tr style="mso-yfti-irow: 10; mso-yfti-lastrow: yes;"><td width="22%" valign="top" style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) windowtext windowtext; padding: 0cm 5.4pt; border-image: none; width: 167px; height: 46px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> <img width="126" height="110" title="external_image" style="width: 119px; height: 95px;" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000484%2F20171124164303886_JX2OOY6Y.png" v:shapes="그림_x0020_20"></td><td width="15%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 152px; height: 46px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Cube Bikes (영국)</td><td width="21%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 142px; height: 46px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> Reaction Hybrid HPA Pro 400</td><td width="27%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 192px; height: 46px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> - 29인치 - 배터리효율 400Wh</td><td width="13%" style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0); padding: 0cm 5.4pt; width: 127px; height: 46px; background-color: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"> 19,900</td></tr></tbody></table>  주: 2017년 11월 22일 기준 대미환율(1달러 = 8.42스웨덴 크로나)자료원:  Cykloteket, Cykelkraft등 자전거 판매업체, Prisjakt 소비자제품 가격비교 사이트 □ 시사점     ㅇ '올해의 크리스마스 선물'로 선정된 제품은 현재 인기리에 부상하는 제품이나 크리스마스 이후에도  지속적인 판매 증가세를 보일 수 있는 제품임.     - 따라서 전기자전거를 취급하는 우리 업체의 경우 향후 가능성을 보고 지금이라도 적극적인 시장진출을 시도한다면 틈새시장 진입 가능성은 충분할 것으로 판단됨.       ㅇ 자전거 안전지침 EN 15194  준수 필요     - 스웨덴 자전거시장에 진출하기 위해서는 EU의 자전거 안전스탠더드인 EN 15194를 충족시켜야 함. 따라서 시장진출을 희망하는 우리기업의 사전 준비와 대처가 요구됨.     ㅇ 자전거부품 및 액세서리 마케팅도 서둘러야 함.     - 폭발적으로 성장하는 스웨덴 전기자전거시장에 진출하기 위해서는 완성품은 물론 부품이나 부분품 및 액세서리 시장도 타진해보는 노력이 필요함.     - 스웨덴 자전거 생산업체를 대상으로 부품의 공급가능성 파악 및 액세서리 시장에 대한 집중 공략이 필요한 시점이며, 이와 함께 성능과 디자인에 아이디어가 접목된 스마트 액세서리의 시장 진출을 노려볼 필요가 있음.     자료원: 스웨덴 도소매유통연구소(HUI), Pricerunner, Cykloteket 등 자전거유통업체, KOTRA 스톡홀름 무역관 자료 종합<strike></strike> </div>