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<p> </p><p><span>2022</span><span>년</span><span> <span> </span>6</span><span>월</span><span> 14</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>Pain past is pleasure.</span></p><p><span>- </span><span>지나간</span><span> </span><span>고통은</span><span> </span><span>즐거움이다</span><span>. <span> </span>(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>무례하고</span><span> </span><span>공격적인</span><span> </span><span>사람</span><span> </span><span>제압하는</span><span> </span><span>간단한</span><span> </span><span>방법</span><span>/ </span><span>사람을</span><span> </span><span>거르는</span><span> </span><span>나만의</span><span> </span><span>노하우</span><span> /</span><span>감성대디</span><span> Dennis  <span> </span><a href="https://youtu.be/a0yHppG5kSU" target="_top" class="ke-link">https://youtu.be/a0yHppG5kSU</a></span></p><p> </p><p> </p><p><span>#1. TV </span><span>꺼도</span><span> </span><span>스트리밍</span><span> </span><span>광고는</span><span> </span><span>이어진다</span><span>?</span></p><p><span>스트리밍</span><span> </span><span>서비스를</span><span> TV</span><span>로</span><span> </span><span>보다가</span><span> </span><span>꺼도</span><span> </span><span>광고가</span><span> </span><span>계속</span><span> </span><span>재생이</span><span> </span><span>되는</span><span> </span><span>경우가</span><span> </span><span>있다는</span><span> </span><span>지적이</span><span> </span><span>나왔다</span><span>. </span><span>이로</span><span> </span><span>인해</span><span> </span><span>광고주들은</span><span> </span><span>연간</span><span> 10</span><span>억</span><span> </span><span>달러</span><span> </span><span>이상의</span><span> </span><span>피해를</span><span> </span><span>보고</span><span> </span><span>있다는</span><span> </span><span>분석이다</span><span>. </span><span>월스트리트저널은</span><span> </span><span>스트리밍</span><span> </span><span>기기와</span><span> </span><span>연결된</span><span> TV</span><span>에서</span><span> </span><span>재생되는</span><span> </span><span>광고의</span><span>17%</span><span>는</span><span> TV</span><span>가</span><span> </span><span>종료된</span><span> </span><span>이후에도</span><span> </span><span>재생이</span><span> </span><span>된다면서</span><span> </span><span>이같이</span><span> </span><span>보도했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#2. </span><span>기업</span><span> </span><span>신뢰</span><span> </span><span>못</span><span> </span><span>하면</span><span> </span><span>제품도</span><span> </span><span>불매</span></p><p><span>어도비</span><span> </span><span>조사에</span><span> </span><span>따르면</span><span> </span><span>신뢰하지</span><span> </span><span>않는</span><span> </span><span>브랜드에</span><span> </span><span>대해</span><span> '</span><span>불매</span><span>'</span><span>를</span><span> </span><span>택하는</span><span> </span><span>소비자는</span><span> 55%</span><span>로</span><span> </span><span>조사됐다</span><span>. </span><span>반대로</span><span> </span><span>신뢰하는</span><span> </span><span>브랜드에</span><span> </span><span>연간</span><span> 500</span><span>달러</span><span> </span><span>이상</span><span> </span><span>지출할</span><span> </span><span>소비자는</span><span> 44%</span><span>가량으로</span><span> </span><span>나타났다</span><span>. </span><span>소비자의</span><span> 72%</span><span>는</span><span> </span><span>관련</span><span> </span><span>없는</span><span> </span><span>광고나</span><span> </span><span>제안</span><span> </span><span>등</span><span> </span><span>잘못된</span><span>개인화를</span><span> </span><span>경험할</span><span> </span><span>때</span><span> </span><span>브랜드</span><span> </span><span>신뢰도가</span><span> </span><span>하락한다고</span><span> </span><span>답했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#3. </span><span>상품설명</span><span> </span><span>이미지</span><span> </span><span>무단</span><span> </span><span>사용</span><span> </span><span>판매자</span><span> </span><span>벌금형</span></p><p><span>한</span><span> </span><span>온라인</span><span> </span><span>판매업자가</span><span> </span><span>제조사가</span><span> </span><span>만든</span><span> </span><span>제품의</span><span> </span><span>상세광고</span><span> </span><span>이미지를</span><span> </span><span>허락</span><span> </span><span>없이</span><span> </span><span>사용한</span><span> </span><span>혐의로</span><span> 100</span><span>만</span><span> </span><span>원의</span><span> </span><span>벌금형을</span><span> </span><span>선고받았다</span><span>. </span><span>스마트스토어에서</span><span> A</span><span>사의</span><span> </span><span>의류건조기를</span><span> </span><span>판매하면서</span><span> </span><span>제품</span><span> </span><span>상세설명</span><span> </span><span>화면을</span><span> </span><span>자신의</span><span> </span><span>상품판매</span><span> </span><span>페이지에</span><span> </span><span>게시했다</span><span>. B</span><span>사는</span><span> </span><span>앞서</span><span> </span><span>한국저작권위원회에</span><span> </span><span>이</span><span> </span><span>이미지를</span><span> </span><span>저작권</span><span> </span><span>등록해</span><span> </span><span>둔</span><span> </span><span>상태였다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#4. </span><span>토스</span><span> </span><span>사태로</span><span> ‘</span><span>마이데이터</span><span> DB</span><span>판매</span><span>’ </span><span>도마</span><span> </span><span>위</span></p><p><span>토스가</span><span> ‘</span><span>내</span><span> </span><span>보험</span><span>’ </span><span>서비스</span><span> </span><span>이용</span><span> </span><span>고객의</span><span> </span><span>개인정보를</span><span> 1</span><span>건당</span><span> 6</span><span>만</span><span> 9</span><span>천</span><span> </span><span>원을</span><span> </span><span>받고</span><span> </span><span>보험설계사에게</span><span> </span><span>제공한</span><span> </span><span>것으로</span><span> </span><span>확인되면서</span><span> </span><span>마이데이터</span><span> </span><span>사업자에</span><span> </span><span>허용된</span><span> DB </span><span>판매업의</span><span> </span><span>신뢰성</span><span> </span><span>확보가</span><span> </span><span>도마</span><span> </span><span>위에</span><span> </span><span>올랐다</span><span>. </span><span>이번</span><span> </span><span>일이</span><span> </span><span>중요한</span><span> </span><span>이유는</span><span> </span><span>토스</span><span> </span><span>외에도</span><span> </span><span>수십</span><span> </span><span>여개의</span><span> </span><span>마이데이터</span><span> </span><span>사업자들이</span><span> </span><span>존재하기</span><span> </span><span>때문이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#5. </span><span>숏폼</span><span> </span><span>영상</span><span>, ‘</span><span>인싸</span><span>’ </span><span>놀이터에서</span><span> </span><span>마케팅</span><span> </span><span>무대로</span></p><p><span>기업들이</span><span> </span><span>쉽고</span><span> </span><span>빠르게</span><span> </span><span>영상을</span><span> </span><span>제작</span><span>, </span><span>확산할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>숏폼을</span><span> </span><span>주목하고</span><span> </span><span>있다</span><span>. </span><span>현대자동차</span><span>, </span><span>삼성</span><span>, </span><span>구찌</span><span>, </span><span>네이버웹툰</span><span> </span><span>등</span><span> </span><span>국내외</span><span>많은</span><span> </span><span>기업이</span><span> </span><span>숏폼</span><span> </span><span>마케팅에</span><span> </span><span>나서고</span><span> </span><span>있다</span><span>. ‘</span><span>광고스럽지</span><span> </span><span>않은</span><span>’ </span><span>짧은</span><span> </span><span>영상</span><span> </span><span>광고를</span><span> </span><span>전개하거나</span><span>, </span><span>크리에이터</span><span>, </span><span>인기</span><span> </span><span>셀럽</span><span> </span><span>등과</span><span> </span><span>함께</span><span> </span><span>소비자</span><span> </span><span>참여를</span><span> </span><span>유도하는</span><span> ‘</span><span>챌린지</span><span>’</span><span>를</span><span> </span><span>진행하는</span><span> </span><span>등</span><span> </span><span>방식도</span><span> </span><span>다양하다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#6. </span><span>카페</span><span>24, </span><span>글로벌</span><span> </span><span>맞춤형</span><span> SEO·</span><span>디자인</span><span> </span><span>서비스</span><span> </span><span>출시</span></p><p><span>카페</span><span>24</span><span>는</span><span> </span><span>온라인</span><span> </span><span>사업자들의</span><span> </span><span>글로벌</span><span> </span><span>성공을</span><span> </span><span>보다</span><span> </span><span>가속화할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>해외몰</span><span> </span><span>검색엔진최적화</span><span> </span><span>세팅과</span><span> </span><span>해외몰</span><span> </span><span>디자인</span><span> </span><span>세팅</span><span>서비스</span><span> 2</span><span>종을</span><span> </span><span>선보인다고</span><span> </span><span>밝혔다</span><span>. </span><span>온라인</span><span> </span><span>사업자는</span><span> </span><span>이</span><span> </span><span>서비스로</span><span> </span><span>현지에서</span><span> </span><span>주로</span><span> </span><span>사용하는</span><span> </span><span>키워드와</span><span> </span><span>검색</span><span> </span><span>결과</span><span> </span><span>데이터를</span><span>바탕으로</span><span> </span><span>판매</span><span> </span><span>상품을</span><span> </span><span>최상단</span><span> </span><span>검색</span><span> </span><span>노출에</span><span> </span><span>유리하도록</span><span> </span><span>설정할</span><span> </span><span>수</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> </span><span>#7. </span><span>유료</span><span> </span><span>서비스</span><span> '</span><span>텔레그램</span><span> </span><span>프리미엄</span><span>' </span><span>이달</span><span> </span><span>나온다</span></p><p><span>텔레그램이</span><span> </span><span>이달</span><span> </span><span>중</span><span> </span><span>유료</span><span> </span><span>프리미엄</span><span> </span><span>서비스를</span><span> </span><span>내놓는다</span><span>. </span><span>현재의</span><span> </span><span>무료</span><span> </span><span>기능을</span><span> </span><span>유지하면서</span><span> </span><span>팬들의</span><span> </span><span>요구를</span><span> </span><span>만족시키기</span><span> </span><span>위한</span><span>유일한</span><span> </span><span>방법은</span><span> </span><span>높아진</span><span> </span><span>제한만큼을</span><span> </span><span>유료</span><span> </span><span>옵션으로</span><span> </span><span>만드는</span><span> </span><span>것이라고</span><span> </span><span>도입</span><span> </span><span>배경을</span><span> </span><span>밝혔다</span><span>. </span><span>다만</span><span> </span><span>기존</span><span> </span><span>기능은</span><span> </span><span>무료로</span><span> </span><span>유지되며</span><span>, </span><span>무료로</span><span> </span><span>제공되는</span><span> </span><span>새</span><span> </span><span>기능들도</span><span> </span><span>많다고</span><span> </span><span>전했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 6월 14일 마케팅뉴스클리핑
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22.06.14 09:41
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