동국대학교시각^^

<p><span style="background-color: #ffc9af;" data-ke-size="size23">1. 브랜드 네이밍 선정</span></p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/48e3519f1c39319614c6dfd06f2de9ae5ebe3e93" class="txc-image" width="572" height="377" data-img-src="https://t1.daumcdn.net/cafeattach/1Rl9Q/48e3519f1c39319614c6dfd06f2de9ae5ebe3e93" data-origin-width="1270" data-origin-height="845"><div class="figcaption">응답수 114개 중 68개로, [Motherple/마더플]이 선정됨.</div></div><p> </p><p><u><b>Motherple/마더플이란?</b></u></p><p>:: Mother(엄마) + Tender(포근한) + Croffle(크로플)</p><p>엄마의 <span style="color: #ee2323;">포근한 손길이 들어있는 크로플</span>이란 뜻으로, 따뜻한 마음씨가 깃들여져 있는 <b>정(情)</b>의 의미를 담고 있음.</p><p>또한 <u>상대한테 고마운 선물을 전한다</u>는 의미도 내포되어 있음.</p><p> </p><hr data-ke-style="style6"><p><span style="background-color: #ffc9af;" data-ke-size="size23">2. 로고 래퍼런스 조사</span></p><p>파스텔 색감, 라운딩된 서체, 캐릭터 등 <u>부드러운 느낌의 래퍼런스</u>를 조사함.</p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/1cfe288632c533fda41019710f270a9af60c1c9c_re_1699292485585" data-origin-width="1770" data-origin-height="1104" style="width:55.71%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/1cfe288632c533fda41019710f270a9af60c1c9c_re_1699292485585" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/d1a5424e0b9a9a407c2539860aa5d0970149654b_re_1699292485585" data-origin-width="1170" data-origin-height="918" style="width:44.29%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/d1a5424e0b9a9a407c2539860aa5d0970149654b_re_1699292485585" class="txc-image-grid"></span></div></div><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/33b3fd46e3ced0ad5c185f903a1f7e443a5d1a62_re_1699292485585" data-origin-width="1920" data-origin-height="1080" style="width:64.00%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/33b3fd46e3ced0ad5c185f903a1f7e443a5d1a62_re_1699292485585" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/0eb3ab460e075e2e85446ce96b2f02db7da1ab1d_re_1699292485584" data-origin-width="640" data-origin-height="640" style="width:36.00%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/0eb3ab460e075e2e85446ce96b2f02db7da1ab1d_re_1699292485584" class="txc-image-grid"></span></div></div><p> </p><p><span style="background-color: #ffc9af;" data-ke-size="size23">3. 아이디어 스케치</span></p><p>포근하고 따뜻한 정(情)을 <span style="color: #ee2323;">하트 형태</span>로 전체적인 쉐이프를 구성하고, 푸근한 마음을 <span style="color: #ee2323;">얼굴로 표현</span>함.</p><p>타이포디자인은 <b><u>라운딩하여 부드러운 느낌</u></b>을 주었고, 서체를 조사하여 <u>한/영 타이포 매치, 배치</u> 등을 진행함.</p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/cf15fcd292202ea4ab9f5eafc6fed1c8b7c704d4_re_1699292485584" data-origin-width="1018" data-origin-height="1440" style="width:35.49%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/cf15fcd292202ea4ab9f5eafc6fed1c8b7c704d4_re_1699292485584" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/00e63f7bce50afdcd64894d7286c2856959e6414_re_1699292485584" data-origin-width="562" data-origin-height="868" style="width:32.51%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/00e63f7bce50afdcd64894d7286c2856959e6414_re_1699292485584" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/c45543106c6497cf555b59446488c9318d468ac8_re_1699292485584" data-origin-width="752" data-origin-height="1180" style="width:32.00%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/c45543106c6497cf555b59446488c9318d468ac8_re_1699292485584" class="txc-image-grid"></span></div><div class="figcaption">아이디어스케치/ type1(하트)/ type2(크로플)</div></div><p> </p><p> </p><p> </p><hr data-ke-style="style3"><p> </p><p><span style="background-color: #ffc9af;" data-ke-size="size23">etc. 추후 이어나갈 기획</span></p><p><span style="color: #ee2323;">수채화 느낌의 일러스트</span>로 전체적인 구성을 한 후 <span style="color: #ee2323;">로고의 얼굴표정을 적용</span>하고, <u><b>타이포와 매치</b></u>시켜 조화를 이루도록 기획함.</p><p><b>크로플 종류:</b> 인절미, 로투스, 쿠앤크, 망고, 초고, 딸기, 블루베리(<u>세트 구성 or 단품 구성</u>으로 나눠 디자인할 예정.)</p><p><b>크로플 타입:</b> 일반 크로플/ 보석 크로플(왕관 + 진주)/ 크로플바 </p><p>-->이 외에도, <b><u>음료수, 메뉴택(설명란)</u></b> 등 부족하다면 넣을 예정.</p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/a31f763761138c7ae5055857ddaf38210539444d_re_1699292485583" data-origin-width="610" data-origin-height="610" style="width:51.55%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/a31f763761138c7ae5055857ddaf38210539444d_re_1699292485583" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/62665bca2ea09f16a6370258fb82162838ee1db0_re_1699292485584" data-origin-width="626" data-origin-height="666" style="width:48.45%; "><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/62665bca2ea09f16a6370258fb82162838ee1db0_re_1699292485584" class="txc-image-grid"></span></div><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/3a49f3a2b8692da0eeb577277687009a0f4e4dc1_re_1699292485583" data-origin-width="648" data-origin-height="631" style="width:50.66%; margin-right: 10px;margin-top: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/3a49f3a2b8692da0eeb577277687009a0f4e4dc1_re_1699292485583" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1Rl9Q/0b3799ccd3be78c8bd0d4cfee679b618efb40269_re_1699292485583" data-origin-width="640" data-origin-height="640" style="width:49.34%; margin-top: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1Rl9Q/0b3799ccd3be78c8bd0d4cfee679b618efb40269_re_1699292485583" class="txc-image-grid"></span></div></div><p> </p>