상품DB/인도네시아 베어링 시장동향(2014.11)/볼베어링(ball bearing)

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제목	인도네시아 베어링 시장동향(2014.11)
게시일	2016-03-07	국가	인도네시아	작성자	김주선(자카르타무역관)
품목	볼베어링(ball bearing)
품목코드	848210
작성일자: 2014.11.21 작성자: 자카르타 무역관 Kim Eun Hee(ehkim@kotra.or.kr), Anindita(anindita@kotra.or.kr) 1. Brief Information  ○ The rapid development of infrastructure, along with the Master Plan of the Acceleration and Expansion of Indonesian Economic Development(Master Plan Percepatan dan Perluasan Pembangunan Ekonomi Indonesia--MP3EI), makes foreign heavy equipment industry began to flood the domestic market. Some countries that manufacture heavy equipment to support physical development of airport infrastructure, ports, and roads in Indonesia are Germany, Japan, and China.  ○ Along with this, heavy equipment’s components are also got impacted, including bearings. The demand of bearings might be increasing; while Indonesia still could not fulfill the domestic needs of products. The market is highly dependent on imports, as local producers do not offer all varieties of bearings demanded in Indonesia. 2. Competition Trend  ○ According to EuroMonitor data, Indonesia’s largest foreign suppliers of bearings were Japan, China and the USA. Such a high share for Japan in Indonesia’s imports was mainly related to Japanese vehicles’ penetration in the Indonesian market. The most prevailing car brands in Indonesia are Japanese, and the largest Indonesian car manufacturer, PT Astra International Tbk., assembles Toyota, Daihatsu and Isuzu vehicles and imports most car parts from Japan.  ○ There are some major foreign brands of bearings that could be found in Indonesian market; either it is imported or manufactured in Indonesia. However, there is no data available concerning its market shares. According to distributors, the most popular products are ones from Japan and Germany.  ○ KOYO   - KOYO which originally from Japan, is one of well-known bearings brands in Indonesian market. KOYO is imported by companies who also act as distributors, like PT IKA WIRA NIAGA.  ○ NSK   - NSK is Japanese bearings brand from NSK Ltd. In Indonesia, the company has a subsidiary company, PT NSK Bearings Manufacturing Indonesia. The company is engaged in the manufacture of industrial machinery bearings(ball bearings) at its facilities in Jakarta, Indonesia. It operates with a staff of 2,000 employees.  ○ NTN   - Originally from Japan, NTN has a representative office in Indonesia, PT Teknindopuri Ampuhperkasa. The company was first established in 1974 under the name of PT NTN Bearing Indonesia, started as a joint venture company with NTN Bearing – Singapore(Pte) Ltd. Their main business was representing NTN Toyo Bearing Co. Ltd. Japan as their sole agent for Indonesia territory. Later in 1989, the company changed its name to PT Teknindopuri Ampuhperkasa; and at the same time, they bought over the shares of NTN Bearing – Singapore(Pte) Ltd.  ○ TIMKEN   - TIMKEN, a brand from United States, has opened an office in Jakarta, Indonesia, as part of its strategy to serve growth throughout Asia. Affiliated with the Timken Singapore subsidiary, the Jakarta office will increase the availability of Timken products for machinery and equipment.  ○ INA and FAG   - These two brands are from Schaeffler Group, Germany. In Indonesia, they have two sales companies, PT SCHAEFFLER BEARINGS INDONESIA, located in Jakarta and Surabaya, East Java.  ○ SKF   - SKF is Swedish brand. In Indonesia, there is a subsidiary company of SKF, PT SKF Indonesia, whose shares held by SKF AB and PT Astra Otoparts Tbk. PT SKF Indonesia is engaged as ball bearing manufacturer; and also exporter(to Singapore, Malaysia, Thailand, Spain, Brazil, Italy, Vietnam, India, Philippines, and China.  ○ NACHI   - Originally from Japan under NACHI-FUJIKOSHI CORP, the company has representative marketing office in Indonesia, PT NACHI INDONESIA.  ○ FYH   - FYH brand under NIPPON PILLOW BLOCK CO., LTD. is one of Japanese bearings in Indonesian market. They do not have any representative office in Indonesia. The sales are managed by importer companies who directly act as distributors. They are PT Djaja Harapan, PT Central Bearindo International, PT Asian Bearindo Sejahtera, and UD Asean Bearings. 3. Retail Price and Distribution Channel  ○ Bearing products in Indonesia mostly are sold in Indonesia in retail. However, from 9 items that you have given to KOTRA Jakarta(6 KBC and 3 NTN) to get the retail price information, Indonesian distributors only supply one of it, which is NTN 2B-SF4454PX1. Those distributors explained that Indonesian customers often looked for NTN 2B-SF4453PX1; but NTN SF-5246PX1 and SF6015PX1 are uncommon in Indonesia since customers rarely looked for those items.  ○ Moreover, based on research KOTRA Jakarta has done, Indonesian distributors are not supplying products from Korean brand. Korean bearings have not been popular yet in Indonesia since Indonesian customers prefer products from well-known brands, represented by products from Japan and Germany.  ○ The distribution channel of bearings is as shown below.  ○ There are two channel of distribution of imported bearings in Indonesia, as shown on the picture above. First is imported by companies(or representative office if they have) who also act as distributors; and second, imported by an importer who will appoint one or some companies to distribute the products to customers.  ○ For example, in case of KOYO bearings, the importer also acts as authorized distributor, like PT IKA WIRA NIAGA, PT SUMBERPARTS BERINDO, and OCEAN BEARINGS. Same goes with FYH bearings, whose sales in Indonesia managed by PT DJAJA HARAPAN, PT CENTRAL BEARINDO INTERNATIONAL, PT ASIAN BEARINDO SEJAHTERA, and UD ASEAN BEARINGS.  ○ And in case of TIMKEN, they have a representative company in Indonesia as importer, who appointed some companies to be their authorized distributors in Indonesia, such as PT ASIAN BEARINDO SEJAHTERA, PT SLS BEARINDO, and PT CENTRAL BEARINDO INTERNATIONAL. 4. Additional Information  ○ As one of the strategy to enter Indonesian market, joining the exhibitions that related to auto parts in Indonesia would be a benefit for Korean companies. In Indonesia, there are some automotive exhibition events that held annually. Below are the details of the events in 2015.