The Telegraph: This is a story we had missed last week. Coca-Cola India is finding success with marketing on mobiles. Vikas Gupta, vice-president (marketing) for Coca-Cola India, said, “Today’s youth want to interact on a one-to-one basis. The mobile short messaging service (SMS) gives them that freedom. We want to tap this opportunity to connect with this segment.”
For instance, the company has received more than 10 lakh SMS responses in a month. Of these, the majority has been generated from the four metros and other key cities like Hyderabad, Bangalore and Ahmedabad.
Another interesting trend noticed by the company was that of the total SMS traffic generated, those that originated from landline phones accounted for only 25 per cent, with the rest coming in from mobile phones. It further reflected the immense popularity of mobile phones among the youth.
Coke first experimented with mobile technology last year when it launched an offer for free game downloads.
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