(중국)머루주_해외시장맞춤보고서 - 2016년도 08월 자료
Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 중국 수입통계 ················································································································································ 8
4. 중국 와인 시장규모 및 성장률 ········································································································· 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19
Ⅳ. 경쟁제품 현지조사 ··············································································································· 24
1. 분석 제품 및 기준 ·································································································································· 26
2. 가격 정보 ······················································································································································· 27
3. 포장용기&유통기한 정보 ···················································································································· 28
4. 기타 ···································································································································································· 29
5. 현지조사 데이터 ········································································································································ 30
Ⅴ. 유통구조 현황 ·························································································································· 33
1. 현지 유통구조 map ································································································································ 34
2. 추천 진출 경로 ·········································································································································· 35
3. 유통업체 담당자 인터뷰 ····················································································································· 36
Ⅵ. 유통업체 현황 ·························································································································· 37
1. 주요 유통채널 개관 ······························································································································· 39
2. 주요 유통채널 핫이슈 ····························································································································· 40
3. 유통업체별 개요 ······································································································································· 41
- Ole' ····································································································································································· 41
- Carrefour(家?福) ····································································································································· 42
- Mykal(???) ············································································································································· 43
Ⅶ. 통관 및 검역 정보 ··············································································································· 44
1. 통관 및 검역 절차 ·································································································································· 47
2. HS 코드 및 관세율 ································································································································· 50
3. 통관 및 검역 주의사항 ························································································································ 51
5. 통관거부사례 ··············································································································································· 52
6. 제출서류 ·························································································································································· 53
Ⅷ. 인증 정보 ····································································································································· 58
1. 필수인증 정보 ············································································································································· 60
2. 권장인증 정보 ············································································································································· 62
3. 중국 내 인증 취득제품 ························································································································ 63
4. 제출서류 ·························································································································································· 64
Ⅸ. 라벨링 정보 ······························································································································· 65
1. 라벨 표기사항 ············································································································································· 67
2. 라벨링 예시 ·················································································································································· 68