상품DB/베트남 솔잎기름 시장동향(2014.10)/Some information about the situation of functional food in general

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제목	베트남 솔잎기름 시장동향(2014.10)
게시일	2016-03-18	국가	베트남	작성자	김주선(호치민무역관)
품목	기타
품목코드	060490
작성일자: 2014.10.2 작성자: 호치민 무역관 Mr. Hong Suk Kyoon(sukkhong@kotra.or.kr), Ms Nguyen Hoang Xuan Dung(kotra.sgn@gmail.com) 1. Some information about the situation of functional food in general  ○ Being appeared in 2000, health functional food (HFF) has been increasing both quantity and quality. In details, there were only thirty three (33) kinds in 2000, one thousand seven hundred (1,700) units at the moment and from three (3) import companies to one thousand six hundred twenty-six (1,626) ones until now. As for local production, it jumps to 66% at the present time compared with only 33% in 2005. Therefore, it can be clearly seen that market for these kinds of products becomes more potential, and consequence, it leads to a fierce competition.  ○ In these documents, HFF are defined: “HFF are foods which are used for supporting functions of organs impact on nutrition, bring comfort and raise immunity against various diseases.” For classification, HFF are divided into seven (7) kinds based on their structure and effect. They are:   - HFF for vitamin and mineral supplement   - HFF under the form of tablet   - Non-fat, non-sugar and energy reduction   - Energy beverage   - Food rich of digestive fibrous   - Improve functions for intestine including probiotics and prebiotics   - Food with special functions  ○ Currently, functional food is considered as a pharmaceutical product and sole quite popular in domestic market thanks to its functions that are supposed to cure or prevent disease when using. It could be said that this market is now growing up thanks to the need of personal care is increasing among Vietnamese people, especially, citizens. For instant, they often buy those commodities for daily taking in order to prevent or treat some diseases they have or afraid of having.  ○ For an overview, imported functional food has more advantages compared to locally manufactured ones thanks to its good reputation via noisy launching campaigns. For sources of dealing products, there are several popular origins could be listed such as Australia, New Zealand, U.S.A, the UK, France, Japan, Korea, Malaysia, Thailand and China. Besides, there are also some versions manufactured locally such as Noni Vina Co., Ltd (www.nonivina.com.vn), Phong Phu Pharmaceutical J.S.C (www.phongphu.org), Trapharco J.S.C (www.traphaco.com.vn), Central Pharmaceutical Company No.25 (UPHACE) (www.uphace.com.vn), Thanh Cong Pharmaceutical Co., Ltd (www.tcpharma.vn), Nam Ha Pharmaceutical J.S.C (www.namhapharma.com), FCM Co., Ltd (www.fcm.vn), A Au Pharmaceutical Co., Ltd (www.duocphamaau.com)… In brief, functional food market is now potential but fierce competitive because of abundant supplying sources. Competitive price, good quality and supports from producer are expected and most of dealers are willing to have further information to consider. 2. Short information regarding the current products related to pine needle oil  ○ As already mentioned in preliminary search, information about the market for pine needle oil or pine power gold is exceedingly rare. It could be said that there’s almost no information regarding the import or sales volume for the products.  ○ During searching information in Internet, we found that pine needle oil/ pine power gold is not so popular in local market and the number of related dealer is very limited. For the time being there are 03 dealers who importing pine needle oil/ pine power gold directly from Korea and distributing in Vietnam. It can be said that there is no competitor for Korean Company since they are only players in local market. However, price and quality are the two most important factors for local dealers considering to deal with new supplier.  ○ Following is some price of pine needle oil in market for reference.           Note: The above prices are retail prices that excluded VAT 10%                     Exchange rate: US$1 = VND 21,245 [Sep 26, 2014 on Vietcombank]           Sources: http://thucphamchucnang.suamaynangluong.vn/pine-power-gold-dau-thong-do/                           http://www.vatgia.com/4922/1762667/tinh-dầu-thông-đỏ-tâm-lan-fd44.html                           http://www.atzhealthylife.com.vn/tinh-dau-thong-solnara-pine-needle-oil.html 3. IMPORT POLICY □ The import export figures of the HS Code 0604.90 in the three years 2010-2011-2012 from the Custom Yearbook on Foreign Merchandise Trade  ○ It should be noticed that the statistic figures on import-export merchandise is done rather slowly by the Custom Office. For now, only statistic figures till the year 2012 is the most updated one. The figures for 2013 are expected to be released in the middle of 2014. It should be mentioned that in case the import-export value is too small, they would not be listed in the Custom Yearbook.                                                                                                                                             (Unit: US$ 1,000) 4. IMPORT TARIFF RATES OF HS CODE 0604.90 □ Summary of Import Tariff Rates of Products under HS Code 0604.90       Note: MFN: Most favorable nations (applied also for imported goods from Korea)                   AKFTA: Asean – Korea Free Trade Area (applied for imported goods from Korea)                   ACFTA: Asean – China Free Trade Area (Applied for imported goods from China)                   ATIGA: Asean Trade In Goods Agreement (applied for Asean-member nations)          Sources: Circular No. 217/2009/TT-BTC dated November 17, 2009; Vietnam General Export, Import Tax form according to the Decision 216/2009/QD-BTC dated November 12, 2009 of the MOF; Circular 131/2008/TT-BTC of the MOF dated December 26, 2008 on introducing the implementation of value added tax (VAT) according to goods catalog of preferential import tariff. □ VAT Tax:  ○ The VAT rate of 5% is applied for commodities under HS Code 0604.90 according to the Export-Import Tariff and Value Added Tax on Imports.