<![CDATA[
<div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">서울시</span><span style="color: #000000;">,</span><span style="color: #000000;"> </span><span style="color: #000000;">골목상권을</span><span style="color: #000000;"> </span><span style="color: #000000;">서울</span><span style="color: #000000;"> </span><span style="color: #000000;">대표</span><span style="color: #000000;"> </span><span style="color: #000000;">로컬브랜드로</span><span style="color: #000000;"> </span><span style="color: #000000;">레벨</span><span style="color: #000000;">-</span><span style="color: #000000;">업</span><span style="color: #000000;"> </span><span style="color: #000000;">시킬</span><span style="color: #000000;"> </span><span style="color: #000000;">청년창업가</span><span style="color: #000000;"> </span><span style="color: #000000;">양성</span><br><span style="color: #000000;"> </span><span style="color: #000000;">- </span><span style="color: #000000;">로컬브랜드 상권에서 자신만의 브랜드 창업할 청년 </span><span style="color: #000000;">20</span><span style="color: #000000;">명</span><span style="color: #000000;">, 8.11.(</span><span style="color: #000000;">목</span><span style="color: #000000;">)</span><span style="color: #000000;">까지 모집</span><br><span style="color: #000000;"> </span><span style="color: #000000;">- </span><span style="color: #000000;">편집샵</span><span style="color: #000000;">, </span><span style="color: #000000;">복합문화공간</span><span style="color: #000000;">, F&B </span><span style="color: #000000;">등 청년아이디어 반영</span><span style="color: #000000;">+</span><span style="color: #000000;">기존상권과 상생분야면 가능</span><br><span style="color: #000000;"> </span><span style="color: #000000;">- </span><span style="color: #000000;">상권‧아이템 분석</span><span style="color: #000000;">, </span><span style="color: #000000;">브랜딩</span><span style="color: #000000;">, </span><span style="color: #000000;">수익모델구축</span><span style="color: #000000;">, </span><span style="color: #000000;">마케팅 등 </span><span style="color: #000000;">3</span><span style="color: #000000;">개월간 전문가가 밀착마크</span><br><span style="color: #000000;"> </span><span style="color: #000000;">- </span><span style="color: #000000;">사업자금 최대 </span><span style="color: #000000;">3</span><span style="color: #000000;">천만원‧창업자금 최대 </span><span style="color: #000000;">1</span><span style="color: #000000;">억원 융자</span><span style="color: #000000;">, </span><span style="color: #000000;">잠재력있는 상권과 청년 동시 지원</span><span style="color: #000000;">  </span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ 서</span><span style="color: #000000;">울시가 기존에 조성되어있는 골목상권을 서울 대표 로컬브랜드상권</span><span style="color: #000000;">으로</span><span style="color: #000000;"> 발전시키는데 핵심 역할을 할 청년사장을 양성한다</span><span style="color: #000000;">. </span><span style="color: #000000;">청년들의</span><span style="color: #000000;"> 창의</span><span style="color: #000000;">적인 아이디어를 기반으로 개성있는 상품과 서비스를 소비자에게 제공해 돈과 사람이 모이는 활력있는 </span><span style="color: #000000;">서울대표상권을 만들겠다는 의지다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ 서울시는 </span><span style="color: #000000;">5</span><span style="color: #000000;">개 로컬브랜드상권에서 지역 특성과 소비트랜드를 반영한 </span><span style="color: #000000;">특색있는 사업모델로 창업을 준비 중인 청년</span><span style="color: #000000;">(</span><span style="color: #000000;">예비</span><span style="color: #000000;">)</span><span style="color: #000000;">창업가를 선발</span><span style="color: #000000;">, </span><span style="color: #000000;">밀착</span><span style="color: #000000;"> 지원하는 ‘로컬인서울</span><span style="color: #000000;">(Local in Seoul)</span><span style="color: #000000;">’ 운영을 시작한다고 밝혔다</span><span style="color: #000000;">.</span></p><p> </p><p><span style="color: #000000;">  </span><span style="color: #000000;">○ </span><span style="color: #000000;">올해 </span><span style="color: #000000;">6</span><span style="color: #000000;">월 선정된 ‘로컬브랜드상권’은 ①</span><span style="color: #000000;">중구 장충단길 ②마포 합마르뜨</span><span style="color: #000000;"> </span><span style="color: #000000;">③영등포 선유로운 ④구로 오류버들 ⑤서초 양재천길 등 총 </span><span style="color: #000000;">5</span><span style="color: #000000;">곳이다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ 서울형 로컬크리에이터 육성 프로그램인 ‘로컬인서울’은 오는 </span><span style="color: #000000;">9</span><span style="color: #000000;">월부터 약 </span><span style="color: #000000;">4</span><span style="color: #000000;">개월간 진행된다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ </span><span style="color: #000000;">선정 및 지원</span><span style="color: #000000;">분야는 ▵편집샵</span><span style="color: #000000;">(</span><span style="color: #000000;">소품샵</span><span style="color: #000000;">, </span><span style="color: #000000;">식료품마켓</span><span style="color: #000000;">, </span><span style="color: #000000;">리빙용품</span><span style="color: #000000;">, </span><span style="color: #000000;">쇼룸 등</span><span style="color: #000000;">)</span><span style="color: #000000;"> </span><span style="color: #000000;">▵복합</span><span style="color: #000000;">문화</span><span style="color: #000000;">공간</span><span style="color: #000000;">(</span><span style="color: #000000;">갤러리</span><span style="color: #000000;">, </span><span style="color: #000000;">독립서점</span><span style="color: #000000;">, </span><span style="color: #000000;">사진스튜디오</span><span style="color: #000000;">, </span><span style="color: #000000;">코워킹스페이스 등</span><span style="color: #000000;">) </span><span style="color: #000000;">▵</span><span style="color: #000000;">F&B</span><span style="color: #000000;">(</span><span style="color: #000000;">식당</span><span style="color: #000000;">, </span><span style="color: #000000;">디저트</span><span style="color: #000000;">, </span><span style="color: #000000;">카페</span><span style="color: #000000;">, </span><span style="color: #000000;">다도 등</span><span style="color: #000000;">) </span><span style="color: #000000;">등 청년창업가의 개성과 경험이 반영 된</span><span style="color: #000000;"> 아이템이면 된다</span><span style="color: #000000;">.</span><span style="color: #000000;"> </span><span style="color: #000000;"> 단 로컬브랜드 기존상권업종과 겹치면 안된다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">상권‧아이템 분석</span><span style="color: #000000;">, </span><span style="color: #000000;">브랜딩</span><span style="color: #000000;">, </span><span style="color: #000000;">수익모델구축</span><span style="color: #000000;">, </span><span style="color: #000000;">마케팅 등 </span><span style="color: #000000;">3</span><span style="color: #000000;">개월간 전문가가 밀착마크</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">□ 강도 높은 커리큘럼으로 진행될 ‘</span><span style="color: #000000;">로컬인서울’은 짧은 기간 동안 핵심</span><span style="color: #000000;">역량과 노하우를 집중적으로 전수하는 것이 특징</span><span style="color: #000000;">. </span><span style="color: #000000;">교육은 상권과 창업</span><span style="color: #000000;">아</span><span style="color: #000000;">이템 분석부터 로컬자원 활용방안</span><span style="color: #000000;">, </span><span style="color: #000000;">수익모델구축</span><span style="color: #000000;">, </span><span style="color: #000000;">브랜딩 및 마케팅은</span><span style="color: #000000;"> 물론 개업 전 고객들의 반응테스트까지 체계적으로 진행된다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ </span><span style="color: #000000;">모든 과정은 전문가가 밀착지원하는 방식이다</span><span style="color: #000000;">. </span><span style="color: #000000;">예컨대 부동산전문가는</span><span style="color: #000000;">  </span><span style="color: #000000;">상권분석을 통해 창업아이템 발굴을 지원하고</span><span style="color: #000000;">, </span><span style="color: #000000;">사업운영전문가는 브랜드</span><span style="color: #000000;"> 및 수익모델 구축전략을 세워준다</span><span style="color: #000000;">. </span><span style="color: #000000;">공간전문가는 점포별 공간기획과 운영가이드를 마케팅전문가는 고객커뮤니케이션 방안을 제안한다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ 이외에도 사업모델이 검증된 수료생</span><span style="color: #000000;">(</span><span style="color: #000000;">사업자등록 완료시</span><span style="color: #000000;">)</span><span style="color: #000000;">에게는 최대 </span><span style="color: #000000;">3,000</span><span style="color: #000000;">만원의 사업화자금을 제공하고 창업자금도 서울신용보증재단을 통해 최대 </span><span style="color: #000000;">1</span><span style="color: #000000;">억원까지 융자해준다</span><span style="color: #000000;">.</span><span style="color: #000000;">  </span></p><p> </p><p><span style="color: #000000;">  </span><span style="color: #000000;">○ 창업자금융자는 ’</span><span style="color: #000000;">23</span><span style="color: #000000;">년 </span><span style="color: #000000;">1</span><span style="color: #000000;">월 이후 서울신용보증재단에서 청년</span><span style="color: #000000;">(</span><span style="color: #000000;">예비</span><span style="color: #000000;">)</span><span style="color: #000000;">창업가 개별 신용에 따른 구체적 내용을 제시할 예정이다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ ‘로컬인서울’ 참여자는 </span><span style="color: #000000;">7</span><span style="color: #000000;">월 </span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">월</span><span style="color: #000000;">)~8</span><span style="color: #000000;">월 </span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">목</span><span style="color: #000000;">)</span><span style="color: #000000;">까지 모집하며</span><span style="color: #000000;">, </span><span style="color: #000000;">모집인원은 </span><span style="color: #000000;">15~20</span><span style="color: #000000;">명이다</span><span style="color: #000000;">. </span><span style="color: #000000;">지역의 </span><span style="color: #000000;">라이프스타일을 반영한 자신만의 브랜드 창업을 준비중인 중인 </span><span style="color: #000000;">서울 거주 청년</span><span style="color: #000000;">(19</span><span style="color: #000000;">세 </span><span style="color: #000000;">~39</span><span style="color: #000000;">세</span><span style="color: #000000;">)</span><span style="color: #000000;">들은 개인 또는 </span><span style="color: #000000;">3</span><span style="color: #000000;">인 이내 팀으로 참여할 수 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ </span><span style="color: #000000;">신청방법은 로컬인서울 홈페이지</span><span style="color: #000000;">(</span><a href="http://www.lcoalinseoul.xn--com%29-105zg9y/" target="_blank" class="ke-link"><span style="color: #000000;">www.lcoalinseoul.com)</span><span style="color: #000000;">에서</span></a><span style="color: #000000;"> 신청서류</span><span style="color: #000000;">(</span><span style="color: #000000;">지원신청서</span><span style="color: #000000;">, </span><span style="color: #000000;">창업아이템소개서 등</span><span style="color: #000000;">)</span><span style="color: #000000;">를 내려받아 작성 후 이메일</span><span style="color: #000000;">(</span><a href="mailto:localinseoul@gmail.com" target="_top" class="ke-link"><span style="color: #000000;">localinseoul@gmail.com</span></a><span style="color: #000000;">)</span><span style="color: #000000;">로 제출하면 된다</span><span style="color: #000000;">. </span><span style="color: #000000;">자세한 사업내용 및 로컬브랜드 상권소개는 로컬인서울 홈페이지에서 확인할 수 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;">  </span><span style="color: #000000;">○ 시는 지원자를 대상으로 </span><span style="color: #000000;">1</span><span style="color: #000000;">차 서류와 </span><span style="color: #000000;">2</span><span style="color: #000000;">차 사업아이템 발표심사</span><span style="color: #000000;">(8</span><span style="color: #000000;">월 중</span><span style="color: #000000;">)</span><span style="color: #000000;">를 거쳐 </span><span style="color: #000000;">9</span><span style="color: #000000;">월 중 최종대상을 선정 할 계획이다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">□ </span><span style="color: #000000;">임근래 서울시 소상공인정책담당관은 “로컬브랜드 상권은 경제</span><span style="color: #000000;">, </span><span style="color: #000000;">문화 등 여러 분야에서 가치가 있고</span><span style="color: #000000;">, </span><span style="color: #000000;">청년 역시 상권활성화를 위한 잠재적 가치를 보유하고 있다”며 “가치를 지닌 로컬브랜드와 청년이 상생하며 서울 대표 상권을 만들어 나갈 수 있도록 적극적인 지원을 펼치겠다”고 말했다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p> </p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #ffffff;">붙임</span><span style="color: #ffffff;">1</span></td><td><span style="color: #000000;"> </span></td><td><span style="color: #000000;">로컬인서울 청년</span><span style="color: #000000;">(</span><span style="color: #000000;">예비</span><span style="color: #000000;">)</span><span style="color: #000000;">창업가 모집 개요</span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">로컬브랜드</span><span style="color: #000000;"> </span><span style="color: #000000;">상권</span><span style="color: #000000;"> </span><span style="color: #000000;">연계</span><span style="color: #000000;"> </span><span style="color: #000000;">로컬크리에이터</span><span style="color: #000000;"> </span><span style="color: #000000;">양성과정</span><span style="color: #000000;">  </span><span style="color: #000000;"><</span><span style="color: #000000;">로컬인서울</span><span style="color: #000000;">></span><br><span style="color: #000000;"><</span><span style="color: #000000;">서울시</span><span style="color: #000000;"> </span><span style="color: #000000;">상권에서</span><span style="color: #000000;"> </span><span style="color: #000000;">로컬브랜드를</span><span style="color: #000000;"> </span><span style="color: #000000;">만들어갈</span><span style="color: #000000;"> </span><span style="color: #000000;">청년창업가</span><span style="color: #000000;"> </span><span style="color: #000000;">모집</span><span style="color: #000000;">></span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;"> </span><span style="color: #000000;">1.</span><span style="color: #000000;"> </span><span style="color: #000000;">사업개요</span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">1. </span><span style="color: #000000;">사 업 명 </span><span style="color: #000000;">: </span><span style="color: #000000;">서울시 로컬브랜드 상권 연계 로컬크리에이터 양성과정</span></p><p><span style="color: #000000;">2. </span><span style="color: #000000;">사업목적 </span><span style="color: #000000;">: </span><span style="color: #000000;">차별화된 개성·가치를 상품·서비스에 반영하여 공간기반 창업을 통해 로컬브랜드상권 인지도 제고에 앞장설 수 있는 창의적 소상공인·로컬창업가 양성</span></p><p><span style="color: #000000;">3. </span><span style="color: #000000;">선정규모 </span><span style="color: #000000;">: 15~20</span><span style="color: #000000;">명 내외</span><span style="color: #000000;">(3</span><span style="color: #000000;">명 내외 팀 단위도 가능</span><span style="color: #000000;">)</span></p><p><span style="color: #000000;">4. </span><span style="color: #000000;">지원기간 </span><span style="color: #000000;">: </span><span style="color: #000000;">협약일로부터 </span><span style="color: #000000;">22.12.30</span><span style="color: #000000;">일까지</span></p><p><span style="color: #000000;">5. </span><span style="color: #000000;">운영절차</span><span style="color: #000000;">  </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">서류심사</span><br><span style="color: #000000;">(22</span><span style="color: #000000;">년 </span><span style="color: #000000;">8</span><span style="color: #000000;">월 중</span><span style="color: #000000;">)</span></td><td rowspan="2"><span style="color: #000000;">▶</span></td><td><span style="color: #000000;">면접심사</span><br><span style="color: #000000;">(22</span><span style="color: #000000;">년 </span><span style="color: #000000;">9</span><span style="color: #000000;">월 초</span><span style="color: #000000;">)</span></td><td rowspan="2"><span style="color: #000000;">▶</span></td><td><span style="color: #000000;">로컬인과정</span><br><span style="color: #000000;">(22</span><span style="color: #000000;">년 </span><span style="color: #000000;">9~12</span><span style="color: #000000;">월</span><span style="color: #000000;">)</span></td><td rowspan="2"><span style="color: #000000;">▶</span></td><td><span style="color: #000000;">후속지원</span><br><span style="color: #000000;">(23</span><span style="color: #000000;">년</span><span style="color: #000000;">~)</span></td></tr><tr><td><span style="color: #000000;">지원신청서 및</span><br><span style="color: #000000;">창업아이템 소개서</span><br><span style="color: #000000;">지원서 접수</span></td><td><span style="color: #000000;">로컬브랜드 상권 내</span><br><span style="color: #000000;">창업아이템</span><br><span style="color: #000000;">사업계획서 발표</span></td><td><span style="color: #000000;">서울형 로컬크리에이터 전문과정 진행</span></td><td><span style="color: #000000;">로컬브랜드 상권 내</span><br><span style="color: #000000;">성공창업을 위한</span><br><span style="color: #000000;">후속지원 진행</span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;"> </span><span style="color: #000000;">2.</span><span style="color: #000000;"> </span><span style="color: #000000;">모집개요</span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">1. </span><span style="color: #000000;">모집대상 </span><span style="color: #000000;">: </span><span style="color: #000000;">라이프스타일을 반영한 자신만의 브랜드로 로컬브랜드 상권</span><span style="color: #000000;">(5</span><span style="color: #000000;">개소</span><span style="color: #000000;">) </span><span style="color: #000000;">내에서 창업할 공고일 기준 서울시 거주 중인 청년</span><span style="color: #000000;">(</span><span style="color: #000000;">만</span><span style="color: #000000;">19~39</span><span style="color: #000000;">세</span><span style="color: #000000;">) </span><span style="color: #000000;">개인 또는 </span><span style="color: #000000;">3</span><span style="color: #000000;">인 이내 팀</span></p><p><span style="color: #000000;"> </span></p><p> </p><p><span style="color: #000000;">2. </span><span style="color: #000000;">신청분야 </span><span style="color: #000000;">: </span><span style="color: #000000;">라이프스타일 편집샵</span><span style="color: #000000;">(</span><span style="color: #000000;">소품샵</span><span style="color: #000000;">, </span><span style="color: #000000;">식료품마켓</span><span style="color: #000000;">, </span><span style="color: #000000;">리빙용품</span><span style="color: #000000;">,</span><span style="color: #000000;">쇼룸 등</span><span style="color: #000000;">)</span><span style="color: #000000;">, </span><span style="color: #000000;">복합</span><span style="color: #000000;">문화공간</span><span style="color: #000000;">(</span><span style="color: #000000;">갤러리</span><span style="color: #000000;">, </span><span style="color: #000000;">독립서점</span><span style="color: #000000;">, </span><span style="color: #000000;">사진스튜디오</span><span style="color: #000000;">, </span><span style="color: #000000;">코워킹스페이스 등</span><span style="color: #000000;">)</span><span style="color: #000000;">, F&B</span><span style="color: #000000;">(</span><span style="color: #000000;">식당</span><span style="color: #000000;">, </span><span style="color: #000000;">디저트</span><span style="color: #000000;">, </span><span style="color: #000000;">카페</span><span style="color: #000000;">, </span><span style="color: #000000;">다도 등</span><span style="color: #000000;">) </span><span style="color: #000000;">등</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">3. </span><span style="color: #000000;">창업지역 </span><span style="color: #000000;">: </span><span style="color: #000000;">서울시 로컬브랜드 상권 </span><span style="color: #000000;">5</span><span style="color: #000000;">개 지역</span></p><p><span style="color: #000000;"> ①중구 장충단길 ②마포 합마르뜨 상권 ③영등포 선유로운 상권</span></p><p><span style="color: #000000;"> ④구로 오류버들 상권 ⑤서초 양재천길 상권</span></p><p><span style="color: #000000;">4. </span><span style="color: #000000;">지원내용</span></p><p><span style="color: #000000;"> ○ 서울형 로컬크리에이터 전문과정 </span><span style="color: #000000;">(2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">9</span><span style="color: #000000;">월</span><span style="color: #000000;">~12</span><span style="color: #000000;">월</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">일정</span></td><td colspan="2"><span style="color: #000000;">주제</span></td><td><span style="color: #000000;">주요내용</span></td></tr><tr><td><span style="color: #000000;">1~3</span><br><span style="color: #000000;">주차</span></td><td rowspan="2"><span style="color: #000000;">전담</span><br><span style="color: #000000;">코치</span><br><span style="color: #000000;">지원</span></td><td><span style="color: #000000;">창업 아이템 선정</span></td><td><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">상권·부동산 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">로컬브랜드 상권분석 기반 아이템 발굴</span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">공간창업 선배창업가</span><span style="color: #000000;">) </span><span style="color: #000000;">고객관점의 아이템 발굴</span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">전담코치</span><span style="color: #000000;">) </span><span style="color: #000000;">아이템 발굴 단계별 가이드</span></td></tr><tr><td><span style="color: #000000;">4~6</span><br><span style="color: #000000;">주차</span></td><td><span style="color: #000000;">창업 아이템 구체화</span></td><td><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">로컬비즈니스 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">로컬자원 및 공간활용을 통한 차별화 전략</span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">비즈니스 운영 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">공간창업 기반 </span><span style="color: #000000;">BM</span><span style="color: #000000;">·수익모델 운영계획 수립</span><span style="color: #000000;">  </span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">전담코치</span><span style="color: #000000;">) </span><span style="color: #000000;">아이템 구체화 단계별 가이드</span></td></tr><tr><td><span style="color: #000000;">7~9</span><br><span style="color: #000000;">주차</span></td><td rowspan="2"><span style="color: #000000;">분야별</span><br><span style="color: #000000;">전문가</span><br><span style="color: #000000;">지원</span></td><td><span style="color: #000000;">온</span><span style="color: #000000;">/</span><span style="color: #000000;">오프라인 브랜딩</span></td><td><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">브랜딩 및 디자인 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">로컬브랜드 핵심요인 확인</span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">마케팅 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">온</span><span style="color: #000000;">/</span><span style="color: #000000;">오프라인 고객커뮤니케이션 운영 전략 수립</span><br><span style="color: #000000;">· </span><span style="color: #000000;">(</span><span style="color: #000000;">공간기획 전문가</span><span style="color: #000000;">) </span><span style="color: #000000;">브랜딩 기반 공간기획 및 운영 계획 가이드</span></td></tr><tr><td><span style="color: #000000;">10~12</span><br><span style="color: #000000;">주차</span></td><td><span style="color: #000000;">사전오픈 고객테스트</span></td><td><span style="color: #000000;">· 로컬브랜드 상권 내 서비스 및 제품 고객반응 테스트</span><br><span style="color: #000000;">· </span><span style="color: #000000;">고객 및 분야별 전문가 의견 반영 후 최종 서비스 및 제품 확정</span><br><span style="color: #000000;">· 최종오픈 계획기반 사업계획서 작성</span></td></tr></tbody></table></div><p><span style="color: #000000;">※ </span><span style="color: #000000;"><</span><span style="color: #000000;">로컬인과정</span><span style="color: #000000;">></span><span style="color: #000000;">은 평일 저녁 및 주말 시간을 통해 진행되면 향후 상황에 따라 일정 변경될 수 있음</span></p><p><span style="color: #000000;">   </span></p><p><span style="color: #000000;"> ○ 지역조사비</span><span style="color: #000000;">(2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">9</span><span style="color: #000000;">월</span><span style="color: #000000;">~11</span><span style="color: #000000;">월</span><span style="color: #000000;">)</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">지역조사 실비 지원</span><span style="color: #000000;">(1</span><span style="color: #000000;">인당 월 </span><span style="color: #000000;">28</span><span style="color: #000000;">만원</span><span style="color: #000000;">, 4</span><span style="color: #000000;">개월간 지원</span><span style="color: #000000;">)</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> ○ 사업화 자금</span><span style="color: #000000;">(2023</span><span style="color: #000000;">년 </span><span style="color: #000000;">1</span><span style="color: #000000;">월</span><span style="color: #000000;">~)</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">구체적 사업 아이템에 대한 사업화 자금 </span><span style="color: #000000;">3,000</span><span style="color: #000000;">만원 내외 지원</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> ○ 창업자금 융자 </span><span style="color: #000000;">: </span><span style="color: #000000;">업체당 보증한도 </span><span style="color: #000000;">1</span><span style="color: #000000;">억원 이내</span></p><p> </p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;"> </span><span style="color: #000000;">3.</span><span style="color: #000000;"> </span><span style="color: #000000;">신청</span><span style="color: #000000;"> </span><span style="color: #000000;">및</span><span style="color: #000000;"> </span><span style="color: #000000;">선정절차</span></td></tr></tbody></table></div><p><span style="color: #000000;">1. </span><span style="color: #000000;">모집기간 </span><span style="color: #000000;">: 2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">7</span><span style="color: #000000;">월 </span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">월</span><span style="color: #000000;">) ~ 2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">8</span><span style="color: #000000;">월 </span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">목</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td colspan="3"><span style="color: #000000;">서류 전형시 제출서류</span></td></tr><tr><td><span style="color: #000000;">①</span></td><td><span style="color: #000000;">[</span><span style="color: #000000;">붙임</span><span style="color: #000000;">1] </span><span style="color: #000000;">지원신청서</span></td><td><span style="color: #000000;">필수제출</span></td></tr><tr><td><span style="color: #000000;">②</span></td><td><span style="color: #000000;">[</span><span style="color: #000000;">붙임</span><span style="color: #000000;">2] </span><span style="color: #000000;">창업아이템 소개서</span></td><td><span style="color: #000000;">필수제출</span></td></tr><tr><td><span style="color: #000000;">③</span></td><td><span style="color: #000000;">[</span><span style="color: #000000;">붙임</span><span style="color: #000000;">3] </span><span style="color: #000000;">개인정보열람동의서</span><span style="color: #0000ff;">(</span><span style="color: #0000ff;">팀원 모두</span><span style="color: #0000ff;">)</span></td><td><span style="color: #000000;">필수제출</span></td></tr><tr><td><span style="color: #000000;">④</span></td><td><span style="color: #000000;">주민등록등본</span><span style="color: #000000;">(</span><span style="color: #000000;">팀원 모두</span><span style="color: #000000;">) </span><span style="color: #000000;">및 사업자등록증</span><span style="color: #000000;">(</span><span style="color: #000000;">팀원 중 기창업자 있을 경우 제출</span><span style="color: #000000;">)</span></td><td><span style="color: #000000;">필수제출</span></td></tr><tr><td><span style="color: #000000;">⑤</span></td><td><span style="color: #000000;">창업 예정 지역 거주 출신 증빙 필요시</span><span style="color: #000000;"> 주민등록초본</span><span style="color: #000000;">(</span><span style="color: #000000;">해당자에 한하여</span><span style="color: #000000;">)</span></td><td><span style="color: #000000;">해당자에 한함</span></td></tr></tbody></table></div><p><span style="color: #000000;">3. </span><span style="color: #000000;">신</span><span style="color: #000000;">청방법 </span><span style="color: #000000;">:</span><span style="color: #000000;">  </span><a href="http://www.localinseoul.com/" target="_blank" class="ke-link"><span style="color: #000000;">www.localinseoul.com</span></a><span style="color: #000000;"> </span><span style="color: #000000;">에서 지원서 다운로드 후 이메일 신청</span></p><p><span style="color: #000000;">        </span><span style="color: #000000;"> </span><span style="color: #000000;">       </span><span style="color: #000000;">※ 이메일</span><span style="color: #000000;">: </span><a href="mailto:localinseoul@gmail.com" target="_top" class="ke-link"><span style="color: #000000;">localinseoul@gmail.com</span></a></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">4. </span><span style="color: #000000;">선발방법 및 일정</span></p><p><span style="color: #000000;">  </span><span style="color: #000000;">○ 선발방법 </span><span style="color: #000000;">: </span><span style="color: #000000;">서류심사 및 발표평가</span><span style="color: #000000;">(</span><span style="color: #000000;">대면</span><span style="color: #000000;">)</span><span style="color: #000000;">을 통한 지원대상 선정</span></p><p><span style="color: #000000;">  </span><span style="color: #000000;">○ 선발일정</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">서류접수 </span><span style="color: #000000;">: 2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">7</span><span style="color: #000000;">월</span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">월</span><span style="color: #000000;">) ~ 8</span><span style="color: #000000;">월</span><span style="color: #000000;">11</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">목</span><span style="color: #000000;">)</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">서류심사 결과 발표 </span><span style="color: #000000;">: 2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">8</span><span style="color: #000000;">월 </span><span style="color: #000000;">19</span><span style="color: #000000;">일</span><span style="color: #000000;">(</span><span style="color: #000000;">금</span><span style="color: #000000;">)</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">발표평가 </span><span style="color: #000000;">: 22</span><span style="color: #000000;">년 </span><span style="color: #000000;">8</span><span style="color: #000000;">월 중</span></p><p><span style="color: #000000;">    </span><span style="color: #000000;">- </span><span style="color: #000000;">최종 합격자 발표 </span><span style="color: #000000;">: 2022</span><span style="color: #000000;">년 </span><span style="color: #000000;">9</span><span style="color: #000000;">월 ※ 상기 일정은 상황에 따라 변동가능</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">5. </span><span style="color: #000000;">서류 및 면접평가 기준</span></p><p><span style="color: #000000;">  </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td colspan="2"><span style="color: #000000;">서류심사</span></td><td colspan="2"><span style="color: #000000;">면접심사</span></td></tr><tr><td><span style="color: #000000;">평가항목</span></td><td><span style="color: #000000;">점수</span></td><td><span style="color: #000000;">평가항목</span></td><td><span style="color: #000000;">점수</span></td></tr><tr><td><span style="color: #000000;">창업가 역량 및 경험</span></td><td><span style="color: #000000;">40</span></td><td><span style="color: #000000;">창업가 역량 및 경험</span></td><td><span style="color: #000000;">30</span></td></tr><tr><td><span style="color: #000000;">창업 준비 및 실행</span></td><td><span style="color: #000000;">30</span></td><td><span style="color: #000000;">창업 준비 및 실행</span></td><td><span style="color: #000000;">30</span></td></tr><tr><td rowspan="2"><span style="color: #000000;">로컬 이해 및 연계</span></td><td rowspan="2"><span style="color: #000000;">30</span></td><td><span style="color: #000000;">로컬 이해 및 연계</span></td><td><span style="color: #000000;">20</span></td></tr><tr><td><span style="color: #000000;">창업가 소통 능력</span></td><td><span style="color: #000000;">20</span></td></tr></tbody></table></div><p><span style="color: #000000;">6. </span><span style="color: #000000;">문의</span></p><p><span style="color: #000000;"> ○ 로컬인서울 운영 사무국 </span><span style="color: #000000;">070-8670-2282/ </span><a href="mailto:localinseoul@gmail.com" target="_top" class="ke-link"><span style="color: #000000;">localinseoul@gmail.com</span></a></p><p><span style="color: #000000;"> ○ 서울시 소상공인정책담당관 지역상권활력센터팀 </span><span style="color: #000000;">02-2133-5558\</span></p><p> </p><p><span style="color: #000000;">   </span></p>
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서울시, 골목상권을 서울 대표 로컬브랜드로 레벨-업 시킬 청년창업가 양성
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