영어동영상-벨기에 바의 손님유지 작전

[전영마]

Belgium’s ‘Helpy Hour’ Aims to Boost Bar Sales

[영어본문내용]

We’re all familiar with the ‘buy two for the price of one’ deals that our favorite bars offer during happy hour. 

Well, how about the opposite?

In Belgium, where bars and restaurants were allowed to reopen Monday after more than two months of 

mandated closures due to COVID-19, a “Helpy Hour” is being promoted to boost bar sales out of the gate. 

Promoted by the Federation of Belgian cafes, Fedcaf, Helpy Hour urges patrons to buy one drink for the price

of two.

Besides the opposite function of Happy Hour, the other main difference between it and Helpy Hour is that 

the latter has no start or end time of the day set by the bar or café owner. 

It’s up to the customer to decide if and when they want to pay double for a single drink.

Fedcaf’s president told the Belgium Times, “For years, customers have been pampered with happy hour.

Now, we are going to try to do the opposite with Helpy Hour, to help the cafes keep their head above the water. 

It is temporary, but we want to avoid an avalanche of bankruptcies. And when everything gets back to normal, 

the customer will be happy, because happy hours will return.”

Drinking establishments in Belgium could reopen Monday under major restrictions, including the need to 

space tables at least 1.5 meters apart and a maximum of 10 people per table. Customers are not allowed to

 order or drink from the bar, and waitstaff must wear face masks.

Fedcaf’s president told the AP that those measures will reduce attendance in bars by at least two-thirds, 

but they’re hopeful the promotion will help offset some of COVID-19’s business impacts. 

The Brussels Times reported in mid-May that one in three of country’s bars and restaurant won’t reopen.

This isn’t the first time Belgians have been urged to help the food & beverage industry during the pandemic. 

In late April, we reported on how the country’s potato industry secretary general called upon Belgians to eat 

frozen fries twice per week to combat a large surplus of potatoes due to business lockdowns.

[영어본문단어]

* offer : 제의하다, 권하다

* familiar : 익숙한, 친숙한

* promote : 촉진하다, 홍보하다

* urge : (~하도록)충고하다, 강력히 권고하다

* establish : 설립하다, (특히 공식적인 관계를)수립히다

* majority : (특정 집단 내에서) 가장 많은 수

* customer : 손님, 고객

바쁜 당신을 위해 언제 어디서나 1:1 전영마 전화영어 - [무료테스트 신청하기]