- 2012년 이후 게임 산업규모 꾸준히 성장 -
- Sony, Microsoft 등 콘솔을 보유한 기업이 시장 주도 -
□ 상품명
ㅇ HS Code 9504.50
- 비디오 게임 콘솔과 비디오 게임기
ㅇ HS Code 9504.90
- 기타 비디오 게임 콘솔과 비디오 게임기·오락용구·테이블 게임용구나 실내 게임용구
□ 시장규모 및 동향
ㅇ 시장규모 꾸준히 성장
- 시장조사 전문업체인 Euromonitor에 따르면 멕시코 게임 시장규모는 꾸준히 성장 중
- 2017년 기준 멕시코 게임 시장규모는 약 14억5640만 달러인 것으로 조사됨.
멕시코 게임 시장규모(단위: 백만 달러)
2012 | 2013 | 2014 | 2015 | 2016 | 2017 |
683.6 | 888.8 | 1,150.6 | 1,235.3 | 1,335.8 | 1,456.4 |
자료원: Euromonitor
- 모바일, 온라인 게임 시장규모가 크게 성장하고 있음. 인터넷을 통한 게임 구매액은 전체 시장규모의 43% 차지
□ 최근 3년간 수입규모 및 상위 10개국 수입동향
ㅇ HS Code 9504.50
- HS Code 9504.50 기준 최대 수입국은 중국임.
- 이는 중국에서 소니의 플레이스테이션, 마이크로소프트의 엑스박스(Xbox), 그리고 닌텐도의 위(Wii) 등 멕시코 내 주요 콘솔 제품을 생산하고 있기 때문
- 수입 2위국은 다양한 콘솔 및 콘텐츠를 보유한 일본이 차지함.
멕시코 게임 비디오 게임 콘솔과 비디오 게임기 국가별 수입동향(HS Code 9504.50)
(단위: 백만 달러)
국가명 | 2015 | 2016 | 2017 |
중국 | 444.188 | 403.989 | 440.340 |
일본 | 98.480 | 21.189 | 19.874 |
미국 | 1.364 | 0.691 | 0.906 |
한국 | 0.010 | 0.179 | 0.316 |
콜롬비아 | 0.003 | - | 0.078 |
캐나다 | - | 0.053 | 0.049 |
영국 | 0.049 | 0.047 | 0.046 |
대만 | 0.047 | 0.045 | 0.036 |
독일 | 0.018 | 0.019 | 0.026 |
브라질 | 2.92 | - | 0.026 |
합계 | 547.527 | 426.489 | 461.767 |
자료원: World Trade Atlas
ㅇ HS Code 9504.90
- HS Code 9504.90 기준 최대 수입국도 중국이며 그 뒤를 미국, 인도, 스페인 등이 뒤따르고 있음.
멕시코 기타 게임용구 국가별 수입동향(HS Code 9504.90)
(단위: 백만 달러)
국가명 | 2015 | 2016 | 2017 |
중국 | 16.770 | 17.074 | 21.536 |
미국 | 7.973 | 8.563 | 7.548 |
인도 | 0.334 | 0.832 | 0.493 |
스페인 | 0.347 | 0.232 | 0.399 |
오스트리아 | 0.542 | 0.100 | 0.386 |
헝가리 | 0.085 | 0.246 | 0.287 |
독일 | 0.126 | 0.200 | 0.202 |
이탈리아 | 0.158 | 0.072 | 0.189 |
체코 | 0.064 | 0.052 | 0.160 |
불가리아 | - | - | 0.116 |
합계 | 26.935 | 28.369 | 31.875 |
주: 해당 HS Code는 기타 비디오 게임 콘솔과 비디오 게임기·오락용구·테이블 게임용구나 실내 게임용구 품목임.
자료원: World Trade Atlas
□ 대한 수입규모 및 동향
ㅇ HS Code 9504.50, 9504.90 수입액
- 멕시코의 한국산 콘솔 게임 관련 수입액은 저체 수입시장의 1%도 안 될만큼 미미한 수준
- 이는 모바일, 인터넷 판매 등 HS Code로는 집계되지 않는 방식이 많기 때문이며, 실제 한국 게임 판매량은 이보다 많을 것으로 예상
- 실제로 한국 기업인 넷마블게임즈(Netmarble Games)에서 서비스 중인 모바일 게임 ‘MARVEL 퓨처파이트’가 멕시코에서 인기를 끌었음.
멕시코 콘솔 게임 대한국 수입동향(HS Code 9504.50, 9504.90)
(단위: 백만 달러)
HS Code | 2015 | 2016 | 2017 | 2018* |
9504.50 | 0.01 | 0.179 | 0.316 | 0.380 |
9504.90 | 0.033 | 0.031 | 0.419 | 0.052 |
주*: 2018년 3분기 누계 기준
자료원: World Trade Atlas
□ 경쟁동향 및 주요 경쟁기업
ㅇ 대표 콘솔을 판매하는 기업들, 게임산업을 주도
- PlayStation4와 Xbox One은 멕시코인들에게 가장 인기있는 콘솔로 이를 유통하는 Sony와 Microsoft사가 전체 시장점유율 1위와 2위를 기록
- 시장점유율 3위는 Latamel Mexico사로 휴대용 게임 플랫폼인 Nintendo Switch를 유통하고 있음.
- 각각의 콘솔은 Halo, Forza, Gears of Wars 등 독점 콘텐츠를 통해 소비자들을 공략하고 있음.
2017년 업체별 게임 시장점유율(단위: %)
업체명 | 점유율 |
Sony | 10.3 |
Microsoft | 8.1 |
Latamel | 7.2 |
Electronic Arts | 5.9 |
Activision Blizzard | 5.0 |
Ubisoft Entertainment | 1.8 |
Riot Games | 1.4 |
Take-Two Interactive Software | 1.2 |
Konami | 0.9 |
기타 | 58.2 |
합계 | 100.0 |
자료원: Euromonitor
□ 유통구조
ㅇ 온라인시장 판매 40% 이상
- 게임산업 유통구조의 특징 중 하나는 다른 제조업 상품에 비해 온라인 판매가 많다는 점
- 이는 구글플레이스토어, 앱스토어 등 모바일 플랫폼과 스팀 등 인터넷 플랫폼을 이용해 소비자가 간편하게 게임 콘텐츠를 구매할 수 있기 때문
멕시코 게임산업 유통구조
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자료원: Euromonitor
□ 관세율 및 인증
ㅇ 일반관세 0~15% 수준
- 한국과 멕시코는 특별한 무역협정을 체결하지 않아 일반관세를 적용받음.
- HS Code 9504.50, 9504.90 기준 관세는 0~15% 수준
- 최대 수입국인 중국의 경우도 한국과 마찬가지로 일반관세를 적용받음.
ㅇ 수입규제
- HS Code 9504.50, 9504.90 판매 시 멕시코 표준 인증인 NOM-001-SCFI-1993(가정용 전자기기에 관한 규정)과 NOM-208-SCFI-2016(무선 설비 규격)을 만족해야 함.
- 국제등급분류연합(IARC: International Age Rating Coalition)을 통해 게임의 연령 등급을 평가할 수 있음.
□ 전망 및 시사점
ㅇ 게임 시장규모 꾸준히 성장할 전망
- Euromonitor는 멕시코 게임 시장규모가 꾸준히 성장할 전망
- 게임 시장규모가 확대됨에 따라 한국산 게임의 수입규모도 증가할 전망
멕시코 게임 산업규모 전망
(단위: 백만 달러)
연도 | 금액 |
2018 | 1,698 |
2019 | 1,800 |
2020 | 1,923 |
2021 | 2,040 |
2022 | 2,163 |
자료원: Euromonitor
ㅇ 콘솔 게임보다는 모바일, 인터넷 등을 통한 수출이 유리
- 현재 멕시코 게임시장은 콘솔 게임이 주도하고 있으나 모바일, 인터넷 게임 수요도 꾸준히 증가 중
- 기존 콘솔 게임시장은 미국과 일본 기업 등 기존 업체들과의 경쟁이 치열할 것으로 예상됨. 모바일, 인터넷 게임을 통한 시장진출이 유리할 것
자료원: 국제등급분류연합(IARC: International Age Rating Coalition), SIAVI, Euromonitor, World Trade Atlas, 멕시코 일간지 El Financiero, KOTRA 멕시코시티 무역관 자료 종합