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Responsible primarily for marketing and PR
1. MARKETING
1) Regular business - Frame marketing calendar and execute monthly marketing program - Set new product launching plan, execute and adjust to marketing strategy - Plan and execute advertising and CRM activities - Forecasting, pricing and IMW follow-ups ; product, collaterals, samples, etc
2) Promotional business / special event - Plan and execute promotional program based on marketing strategy - Experiment local initiative ; co-promotion, special event and workshop (VIP grooming class) - Develop local GWP item in accordance with NY guide - Support sales promotional back-up ; special promotion with key doors, special set - Create outreaching program to broaden brand awareness
3) On-line business - Prepare and execute monthly promotional page of retailers’ website ; Lotte.com / SSG Mall / H-mall / Samsung mall - Maintain and update LAB Series homepage in accordance with NY guide ; new product, brand news and etc - Develop internet business opportunities
2. PUBLIC RELATIONS
- Set and execute PR calendar and monthly plan - Contact and respond to all beauty magazine editors and PR team - Plan and execute magazines coverage - Develop and initiate all advertorial opportunities, co-promotional activities with magazines
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