Food on the Internet: Tastes Like Chicken

[영어도우미]

Food on the Internet: Tastes Like Chicken

 

 

There's a lot of talk about where our food comes from these days, and local is apparently the way to go. Terms such as organic, hormone-free, free-range, non-genetically altered are making the rounds in our food vocabulary. But our Internet food habits tell a different story.

 

The 2,404 food-related sites that we track at Hitwise, when combined, account for under 0.5% of all Internet visits in the U.S. Of all of those visits, the Food Network's site (www.foodtv.com) is the most popular, accounting for 12.6% of all visits for the category, over three times the size in visits as the next most popular, Allrecipes.com. The popularity of the Food Network's site reveals a likely behavioral pattern — we're watching cooking shows and, unlike the old days, we don't have to sit there with pen and paper in hand. The combination of television cooking and a website that provides the recipes featured on those shows is a powerful combination.

 

Our Internet habits reveal a lot about our food preferences, and if our Internet searches are any reflection of our daily menu, we're having chicken for dinner. If we examine the search terms that send traffic to the top recipe sites such as Allrecipes.com and Epicurious, we find that chicken remains the most searched for main ingredient. In fact, I can tell you what time of year it is based on the most popular chicken recipe searches.

 

There are the mainstays that appear within the top five of all chicken searches year-round; "chicken parmesan," "fried chicken" and "chicken marsala" (so much for healthy eating). During the summer months "chicken salad" and its variations are the most searched for recipe. As winter approaches, chicken salad begins its slide to be replaced by "chicken noodle soup" and "chicken pot pie."

 

http://www.time.com/time/business/article/0,8599,1653802,00.html

 

 

VOCABULARY LIST :

 

organic - not using artificial chemicals in the growing of plants and animals for food and other products

genetically-altered - describes a plant or an animal that has had some of its genes changed scientifically

mainstay - the most important part of something

marsala - a strong dark wine which is drunk when eating sweet dishes and is used in cooking

 

DISCUSSION POINTS :

 

1. Are cooking shows also popular in Korea?

2. Where do you usually get your recipes from? Do you also browse for recipes online?

3. What’s your all-time favorite dish? Why?

4. What kind of meat do you prefer (chicken, pork, beef, mutton etc.)?

5. In your opinion, why has chicken become a favorite of most families?

6. Do you have any traditional recipes in your family that were handed down by your parents or

    grandparents?

7. How often do you eat out with your family and where do you usually go?

8. What do you do if you don’t feel like cooking lunch or dinner?

9. Is delivery or take-out service popular in Korea?

10. What do you usually prepare if you don’t have much time/ you’re in a hurry?