인도네시아 LED램프 시장동향

<table><tbody><tr><td colspan="3">인도네시아 LED램프 시장동향 </td></tr><tr><th scope="col">게시일</th><td> 2019-01-25 </td><th scope="col">작성자</th><td> 김은희 </td></tr><tr><th scope="col">국가</th><td colspan="3"> 인도네시아 </td></tr><tr><th scope="col">무역관</th><td colspan="3"> 자카르타무역관 </td></tr><tr><th scope="col">HSCODE</th><td colspan="3"> 854140 </td></tr><tr><td class="con" colspan="4">1. 시장 동향   ○ 2013년 한 해 동안 판매된 LED 전구는 약 1,200만개로 전체 전구 판매량에서 차지하는 비중이 약 3%로, 백열등, 형광등. 콤팩트 형광등 중 비중이 제일 낮음.  인도네시아 전구 소비량 및 전망<table width="595" height="80" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="119" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">연도</td><td width="119" style="padding:0 0 0 0" bgcolor="#c0c0c0">백열등</td><td width="119" style="padding:0 0 0 0" bgcolor="#c0c0c0">형광등</td><td width="119" style="padding:0 0 0 0" bgcolor="#c0c0c0">컴팩트 형광등</td><td width="119" style="padding:0 0 0 0" bgcolor="#c0c0c0">LED</td></tr><tr height="20"><td width="119" height="20" style="padding:0 0 0 0">2012</td><td width="119" style="padding:0 0 0 0">40,000,000</td><td width="119" style="padding:0 0 0 0">75,000,000</td><td width="119" style="padding:0 0 0 0">320,000,000</td><td width="119" style="padding:0 0 0 0">-</td></tr><tr height="20"><td width="119" height="20" style="padding:0 0 0 0">2013</td><td width="119" style="padding:0 0 0 0">25,000,000</td><td width="119" style="padding:0 0 0 0">75,000,000</td><td width="119" style="padding:0 0 0 0">320,000,000</td><td width="119" style="padding:0 0 0 0">12,000,000</td></tr><tr height="20"><td width="119" height="20" style="padding:0 0 0 0">2014(예상치)</td><td width="119" style="padding:0 0 0 0">10,000,000</td><td width="119" style="padding:0 0 0 0">80,000,000</td><td width="119" style="padding:0 0 0 0">340,000,000</td><td width="119" style="padding:0 0 0 0">40,000,000</td></tr></tbody></table>자료원 : 인도네시아 전력청(PT PLN), 인니 에너지광물자원부(ESDM), 전력R &D센터   ○ 인도네시아 정부가 추진 중인 전력난 해소 프로그램을 통해 전력 혜택을 받을 수 있는 산업 및 가정수가 늘어나면서 전력 절감이 가능한 LED 제품에 대한 수요 증가할 것으로 예상. 인도네시아 조명협회 관계자에 의하면2014년에는 LED 램프 판매개수가 4,000만개를 넘을 것으로 예상.  2. 수입동향   ○ LED 램프 <table width="595" height="80" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="298" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">HS Code</td><td width="298" style="padding:0 0 0 0">8541.40.10.00</td></tr><tr height="20"><td width="298" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">제품명</td><td width="298" style="padding:0 0 0 0">Light Emitting Dioda</td></tr><tr height="20"><td width="298" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">수입관세</td><td width="298" style="padding:0 0 0 0">0%</td></tr><tr height="20"><td width="298" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">VAT</td><td width="298" style="padding:0 0 0 0">10%</td></tr></tbody></table>  ○ 최근 3년간 상위 10개국의 수입통계 최근 3년간 인도네시아 LED 램프 국가별 수입동향 (HS Code 854140 기준)                 (단위 US$, %)<table width="596" height="280" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="42" style="padding:0 0 0 0" bgcolor="#c0c0c0" rowspan="2">순위</td><td width="128" style="padding:0 0 0 0" bgcolor="#c0c0c0" rowspan="2">국가</td><td width="255" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0" colspan="3">수입금액 (US$)</td><td width="85" style="padding:0 0 0 0" bgcolor="#c0c0c0" rowspan="2">점유율 2013 (%)</td><td width="85" style="padding:0 0 0 0" bgcolor="#c0c0c0" rowspan="2">증가율 12/13 (%)</td></tr><tr height="20"><td width="85" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">2011</td><td width="85" style="padding:0 0 0 0" bgcolor="#c0c0c0">2012</td><td width="85" style="padding:0 0 0 0" bgcolor="#c0c0c0">2013</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">1</td><td width="128" style="padding:0 0 0 0">일본</td><td width="85" style="padding:0 0 0 0">28,426,361</td><td width="85" style="padding:0 0 0 0">51,141,687</td><td width="85" style="padding:0 0 0 0">42,061,416</td><td width="85" style="padding:0 0 0 0">56.1%</td><td width="85" style="padding:0 0 0 0">-17.8%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">2</td><td width="128" style="padding:0 0 0 0">대만</td><td width="85" style="padding:0 0 0 0">2,320,370</td><td width="85" style="padding:0 0 0 0">2,020,155</td><td width="85" style="padding:0 0 0 0">15,262,101</td><td width="85" style="padding:0 0 0 0">20.4%</td><td width="85" style="padding:0 0 0 0">655.5%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">3</td><td width="128" style="padding:0 0 0 0">싱가포르</td><td width="85" style="padding:0 0 0 0">9,249,737</td><td width="85" style="padding:0 0 0 0">7,267,331</td><td width="85" style="padding:0 0 0 0">4,971,743</td><td width="85" style="padding:0 0 0 0">6.6%</td><td width="85" style="padding:0 0 0 0">-31.6%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">4</td><td width="128" style="padding:0 0 0 0">중국</td><td width="85" style="padding:0 0 0 0">2,819,922</td><td width="85" style="padding:0 0 0 0">5,948,051</td><td width="85" style="padding:0 0 0 0">4,948,473</td><td width="85" style="padding:0 0 0 0">6.6%</td><td width="85" style="padding:0 0 0 0">-16.8%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">5</td><td width="128" style="padding:0 0 0 0">한국</td><td width="85" style="padding:0 0 0 0">1,953,574</td><td width="85" style="padding:0 0 0 0">2,327,953</td><td width="85" style="padding:0 0 0 0">3,023,325</td><td width="85" style="padding:0 0 0 0">4.0%</td><td width="85" style="padding:0 0 0 0">29.9%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">6</td><td width="128" style="padding:0 0 0 0">태국</td><td width="85" style="padding:0 0 0 0">1,075,472</td><td width="85" style="padding:0 0 0 0">757,953</td><td width="85" style="padding:0 0 0 0">1,205,760</td><td width="85" style="padding:0 0 0 0">1.6%</td><td width="85" style="padding:0 0 0 0">59.1%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">7</td><td width="128" style="padding:0 0 0 0">말레이시아</td><td width="85" style="padding:0 0 0 0">343,440</td><td width="85" style="padding:0 0 0 0">654,404</td><td width="85" style="padding:0 0 0 0">720,413</td><td width="85" style="padding:0 0 0 0">1.0%</td><td width="85" style="padding:0 0 0 0">10.1%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">8</td><td width="128" style="padding:0 0 0 0">필리핀</td><td width="85" style="padding:0 0 0 0">374,153</td><td width="85" style="padding:0 0 0 0">489,555</td><td width="85" style="padding:0 0 0 0">668,401</td><td width="85" style="padding:0 0 0 0">0.9%</td><td width="85" style="padding:0 0 0 0">36.5%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">9</td><td width="128" style="padding:0 0 0 0">프랑스</td><td width="85" style="padding:0 0 0 0">214,668</td><td width="85" style="padding:0 0 0 0">42,229</td><td width="85" style="padding:0 0 0 0">665,575</td><td width="85" style="padding:0 0 0 0">0.9%</td><td width="85" style="padding:0 0 0 0">1476.1%</td></tr><tr height="20"><td width="42" height="20" style="padding:0 0 0 0">10</td><td width="128" style="padding:0 0 0 0">홍콩</td><td width="85" style="padding:0 0 0 0">1,002,106</td><td width="85" style="padding:0 0 0 0">1,289,870</td><td width="85" style="padding:0 0 0 0">636,682</td><td width="85" style="padding:0 0 0 0">0.8%</td><td width="85" style="padding:0 0 0 0">-50.6%</td></tr><tr height="20"><td width="170" height="20" style="padding:0 0 0 0" colspan="2">기타</td><td width="85" style="padding:0 0 0 0">526,099</td><td width="85" style="padding:0 0 0 0">420,088</td><td width="85" style="padding:0 0 0 0">750,204</td><td width="85" style="padding:0 0 0 0">1.0%</td><td width="85" style="padding:0 0 0 0">78.6%</td></tr><tr height="20"><td width="170" height="20" style="padding:0 0 0 0" colspan="2">총</td><td width="85" style="padding:0 0 0 0">48,305,902</td><td width="85" style="padding:0 0 0 0">72,359,276</td><td width="85" style="padding:0 0 0 0">74,914,093</td><td width="85" style="padding:0 0 0 0">100.0%</td><td width="85" style="padding:0 0 0 0">3.5%</td></tr></tbody></table>자료원 : 인도네시아 통계청  3. 경쟁동향   ○ 인도네시아 조명협회 자료에 따르면 Phillips, Megaman, Panasonic등과 같은 다국적 기업 외에도 인도네시아 현지 로컬 생산업체도 있음.   - 인도네시아 LED 전구 생산업체 및 브랜드  <table width="595" height="100" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="297" height="20" valign="top" style="padding:0 0 0 0" bgcolor="#c0c0c0">기업명</td><td width="297" valign="top" style="padding:0 0 0 0" bgcolor="#c0c0c0">브랜드</td></tr><tr height="20"><td width="297" height="20" valign="top" style="padding:0 0 0 0">PT Sinar Angkasa Rungkut, Surabaya</td><td width="297" valign="top" style="padding:0 0 0 0">Chiyoda</td></tr><tr height="20"><td width="297" height="20" valign="top" style="padding:0 0 0 0">PT Pancaran Indonesia, Tangerang</td><td width="297" valign="top" style="padding:0 0 0 0">Cahaya</td></tr><tr height="20"><td width="297" height="20" valign="top" style="padding:0 0 0 0">PT Sure Indonesia, Tangerang</td><td width="297" valign="top" style="padding:0 0 0 0">Kunang</td></tr><tr height="20"><td width="297" height="20" valign="top" style="padding:0 0 0 0">PT Sentosa Elektri, Bandung</td><td width="297" valign="top" style="padding:0 0 0 0">Keibu</td></tr></tbody></table> 주요 경쟁제품 현황 <table width="567" height="200" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="36" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">구분</td><td width="131" style="padding:0 0 0 0" bgcolor="#c0c0c0">브랜드</td><td width="223" style="padding:0 0 0 0" bgcolor="#c0c0c0">제품명</td><td width="80" style="padding:0 0 0 0" bgcolor="#c0c0c0">Watt</td><td width="97" style="padding:0 0 0 0" bgcolor="#c0c0c0">가격(루피아)</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">1</td><td width="131" style="padding:0 0 0 0">Philips</td><td width="223" style="padding:0 0 0 0">Vision LED (White)</td><td width="80" style="padding:0 0 0 0">4 Watt</td><td width="97" style="padding:0 0 0 0">165,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">2</td><td width="131" style="padding:0 0 0 0">Philips</td><td width="223" style="padding:0 0 0 0">Vision LED (White)</td><td width="80" style="padding:0 0 0 0">5 Watt</td><td width="97" style="padding:0 0 0 0">209,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">3</td><td width="131" style="padding:0 0 0 0">Panasonic</td><td width="223" style="padding:0 0 0 0">Light Capsule Echo</td><td width="80" style="padding:0 0 0 0">14 Watt</td><td width="97" style="padding:0 0 0 0">53,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">4</td><td width="131" style="padding:0 0 0 0">Megamen</td><td width="223" style="padding:0 0 0 0">LED Bulb (White)</td><td width="80" style="padding:0 0 0 0">3 Watt</td><td width="97" style="padding:0 0 0 0">165,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">5</td><td width="131" style="padding:0 0 0 0">Megamen</td><td width="223" style="padding:0 0 0 0">LED Bulb (Yellow)</td><td width="80" style="padding:0 0 0 0">11 Watt</td><td width="97" style="padding:0 0 0 0">285,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">6</td><td width="131" style="padding:0 0 0 0">Osram</td><td width="223" style="padding:0 0 0 0">LED Bulb A25 (White)</td><td width="80" style="padding:0 0 0 0">5,4 Watt</td><td width="97" style="padding:0 0 0 0">110,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">7</td><td width="131" style="padding:0 0 0 0">Osram</td><td width="223" style="padding:0 0 0 0">LED Bulb A25 (Yellow)</td><td width="80" style="padding:0 0 0 0">7,5 Watt</td><td width="97" style="padding:0 0 0 0">135,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">8</td><td width="131" style="padding:0 0 0 0">Eagle</td><td width="223" style="padding:0 0 0 0">Bulb LED ball E14 (White)</td><td width="80" style="padding:0 0 0 0">3 Watt</td><td width="97" style="padding:0 0 0 0">128,000</td></tr><tr height="20"><td width="36" height="20" style="padding:0 0 0 0">9</td><td width="131" style="padding:0 0 0 0">Eagle</td><td width="223" style="padding:0 0 0 0">Bulb LED ball E27 (White)</td><td width="80" style="padding:0 0 0 0">3 Watt</td><td width="97" style="padding:0 0 0 0">155,000</td></tr></tbody></table> 4. 효과적인 시장 진출 전략   ○ 현지 전시회 정보 <table width="600" height="200" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="40"><td width="131" height="40" style="padding:0 0 0 0" bgcolor="#c0c0c0">전시회명</td><td width="469" style="padding:0 0 0 0">INALIGHT 2014The Indonesia International Lighting Exhibition 2014</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">기간</td><td width="469" style="padding:0 0 0 0">13 – 15 May 2014</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">장소</td><td width="469" style="padding:0 0 0 0">JIExpo Kemayoran, Jakarta – Indonesia </td></tr><tr height="80"><td width="131" height="80" style="padding:0 0 0 0" bgcolor="#c0c0c0">주최 </td><td width="469" style="padding:0 0 0 0">PT Global Expo Management (GEM Indonesia)Telephone: (62-21) 5435-8118Fax : (62-21) 5435-8119Email : <a>info@gem-indonesia.net</a></td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">웹사이트</td><td width="469" style="padding:0 0 0 0"><a href="http://www.inalight-exhibition.net/">http://www.inalight-exhibition.net/</a></td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">전시품목</td><td width="469" style="padding:0 0 0 0">램프, LED, CFL, 장식, 차량, 광고판 조명 등 </td></tr></tbody></table>  ○ 관련 협회 정보 <table width="600" height="180" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">협회명</td><td width="469" style="padding:0 0 0 0">APERLINDO - Indonesian Electrical Lighting Industry Association</td></tr><tr height="40"><td width="131" height="40" style="padding:0 0 0 0" bgcolor="#c0c0c0">주소 </td><td width="469" style="padding:0 0 0 0">Jl. Pangeran Jayakarta, Kompleks 141 Blok II / C3, Jakarta Pusat 10750 – Indonesia</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">전화번호</td><td width="469" style="padding:0 0 0 0">(62-21) 6230-8544</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">팩스</td><td width="469" style="padding:0 0 0 0">(62-21) 6230-8550</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">이메일</td><td width="469" style="padding:0 0 0 0"><a>aperlindo@hotmail.com</a></td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">웹사이트</td><td width="469" style="padding:0 0 0 0"><a href="http://www.aperlindo.org/">http://www.aperlindo.org</a></td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">담당자</td><td width="469" style="padding:0 0 0 0">Mr. John Manoppo (Chairman)</td></tr><tr height="20"><td width="131" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">협회구성원</td><td width="469" style="padding:0 0 0 0">조명 제조업체 </td></tr></tbody></table>  ○ 효과적인 인도네시아 시장 진출을 위해서는 수입상 또는 대형 도매상을 타겟으로 설정하고, 독점 에이전트를 지정하여 공략하는 것이 바람직<table width="600" height="180" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">회사명</td><td width="470" style="padding:0 0 0 0">PT PESKY REKAYASA MEDIATAMA</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">웹사이트</td><td width="470" style="padding:0 0 0 0"><a href="http://www.pesky.co.id/">www.pesky.co.id </a></td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">주소</td><td width="470" style="padding:0 0 0 0">Jl. Taman Margasatwa 61, Ragunan, Jakarta, Indonesia 12540</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">전화번호</td><td width="470" style="padding:0 0 0 0">(62-21) 780-0265</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">팩스번호</td><td width="470" style="padding:0 0 0 0">(62-21) 780-0513</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">이메일</td><td width="470" style="padding:0 0 0 0"><a>ananda@pesky.co.id </a></td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">사업 분야</td><td width="470" style="padding:0 0 0 0">조명</td></tr><tr height="40"><td width="130" height="40" style="padding:0 0 0 0" bgcolor="#c0c0c0">비고<a name="_GoBack"></a></td><td width="470" style="padding:0 0 0 0">디스플레이 광고판, 조명장치 전문기업으로 옥외 광고판, 경기장 라이팅 전문. 주로 Philips, Sinyoku 제품 사용</td></tr></tbody></table> <table width="600" height="200" bordercolor="#000000" border="1" cellspacing="0" cellpadding="0" bordercolordark="#ffffff" bordercolorlight="#000000"><tbody><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">회사명</td><td width="470" style="padding:0 0 0 0">PT CITRA LANGGENG SENTOSA</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">웹사이트</td><td width="470" style="padding:0 0 0 0"><a href="http://www.infiniti-led.com/">www.infiniti-led.com </a></td></tr><tr height="40"><td width="130" height="40" style="padding:0 0 0 0" bgcolor="#c0c0c0">주소</td><td width="470" style="padding:0 0 0 0">Kawasan Industri Jababeka Fase III, Jl. Tekno I Blok B1-K, Cikarang, Bekasi, 17530, Indonesia</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">전화번호</td><td width="470" style="padding:0 0 0 0">(62-21) 8984-0274</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">팩스번호</td><td width="470" style="padding:0 0 0 0">(62-21) 8984-0276</td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">이메일</td><td width="470" style="padding:0 0 0 0"><a>import@citralanggeng.com </a></td></tr><tr height="20"><td width="130" height="20" style="padding:0 0 0 0" bgcolor="#c0c0c0">사업 분야</td><td width="470" style="padding:0 0 0 0">전력 절감형 램프 수입 및 유통 </td></tr><tr height="40"><td width="130" height="40" style="padding:0 0 0 0" bgcolor="#c0c0c0">비고</td><td width="470" style="padding:0 0 0 0">INILED 및 Energyled사 동남아 지역 공식 딜러로 자카르타, 동부/중부 자바 및 깔리만딴 지역에 제품 납품. </td></tr></tbody></table> </td></tr></tbody></table><strike></strike>