갈수록 신박해지는 걸그룹 세계관 마케팅 모음.jpg

<div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin" data-link="http://cafe.daum.net/subdued20club/ReHf" data-link-newwindow="_blank"><a href="http://cafe.daum.net/subdued20club/ReHf" target="_blank" class="ke-link"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/db3bc991cc811264a000cb9ff8aa909ffe0048c9" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/db3bc991cc811264a000cb9ff8aa909ffe0048c9" data-origin-width="474" data-origin-height="227"></a></div><p style="text-align: center;">출처 : <a href="https://theqoo.net/2441418025" target="_top" class="ke-link">https://theqoo.net/2441418025</a></p><p> </p><p>요새 걸그룹들도 데뷔할때 세계관을 자주 들고 나오는데</p><p><br></p><p>마케팅 방식이 갈수록 더 다양해지는거 같아서 글써봄</p><p> </p><p>1. 영화 형식</p><p> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/f8a89575229adb81ba1503cf5d363269218366c9" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/f8a89575229adb81ba1503cf5d363269218366c9" data-origin-width="773" data-origin-height="941"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/7ff9318432abdc8332d4d7072b50ac32f3460241" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/7ff9318432abdc8332d4d7072b50ac32f3460241" data-origin-width="700" data-origin-height="467"></div><p> </p><p>에스파</p><p><br></p><p>에스파 세계관에는 현실너머 또 다른 자아인 ae가 존재하는데</p><p>이 세계관에 빌런인 블랙맘바가 침투한다는 내용을</p><p>영화같은 시네마틱으로 풀어냈음</p><p> </p><p>2. 웹툰 형식</p><p> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/59cd20e2d3ffcad405fdedbe6da5403a8070330f" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/59cd20e2d3ffcad405fdedbe6da5403a8070330f" data-origin-width="773" data-origin-height="1070"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/773f271a615a12a932b5c32915f6de14411f68d3" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/773f271a615a12a932b5c32915f6de14411f68d3" data-origin-width="773" data-origin-height="277"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/56fdf5f69d13306d96b4ab1f7da58e76a3e347ad" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/56fdf5f69d13306d96b4ab1f7da58e76a3e347ad" data-origin-width="616" data-origin-height="754"></div><p> </p><p>르세라핌</p><p><br></p><p>르세라핌은 하이브 소속 천사컨셉 세계관으로 데뷔했는데</p><p>전에 선배 그룹 방탄,투바투가 했던 것처럼 웹툰으로 자신들의 세계관을 표현할 예정인듯</p><p> </p><p>3. OST 발매</p><p> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/74e938e43fba5b5b9a089938af10c3dad7078210" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/74e938e43fba5b5b9a089938af10c3dad7078210" data-origin-width="773" data-origin-height="655"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/342a3d6ca9b04ab5e15cfdc463b0387ee6c1ffc7" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/342a3d6ca9b04ab5e15cfdc463b0387ee6c1ffc7" data-origin-width="500" data-origin-height="334"></div><p> </p><p>빌리</p><p><br></p><p>긴가민가요 츠키 직캠으로 돌팬들한테 화제된 그룹인데</p><p>빌리 세계관은 미스터리 추리물임</p><p>그에 맞게 활동곡 발매후</p><p>따로 세계관 OST 앨범을 따로 발매해 확실하게 컨셉을 지키는중</p><p> </p><p>4. 홈페이지 사전예약?</p><p> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/c7cf7b0a6f492bfd4bb4f79a3735e4aa10463850" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/c7cf7b0a6f492bfd4bb4f79a3735e4aa10463850" data-origin-width="773" data-origin-height="1007"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/5afda1d16d761cec38833aafc13cbdbee8e792ac" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/5afda1d16d761cec38833aafc13cbdbee8e792ac" data-origin-width="773" data-origin-height="1461"></div><p></p><p><br></p><p>트리플에스</p><p><br></p><p>정병기가 만드는 24인조 신인 걸그룹인데</p><p>공식 홈페이지에 게임 사전예약처럼 이메일을 주면</p><p>데뷔할때 굿즈? 같은거 미리 주는거 같음</p><p><br></p><p>모아놓고 보니 어질어질하네...</p>