word-of-mouth
adjective
given or done by people talking about something or telling people about something:
We get most of our work through word-of-mouth recommendations.
word-of-mouth publicity
word of mouth | AMERICAN DICTIONARY
idiom
by someone telling you:
Students discovered the center by word of mouth.
word of mouth | BUSINESS ENGLISH
noun [ U ] COMMERCE (also word-of-mouth)
the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it:
by/through word of mouth
We get most of our clients by word of mouth.
word-of-mouth advertising/recommendation
EXAMPLES of word-of-mouth
Their approach captures some interaction and imitation effects such as word-of-mouth advertising, but the dynamics of the environment lacks a dependence on asset prices.
Perhaps the readers of this review will help to get the necessary word-of-mouth going.
For the 1960s fan, the impulse to buy singles in their plain non-photographic wrappers presumably came from exposure to the music through radio and word-of-mouth.
Three-quarters of respondents reported hearing about family planning by word-of-mouth from friends and relatives.
All the participants were recruited on a word-of-mouth basis.
They were recruited from a data base of participants in previous studies, from outpatient child psychiatry clinics, from word-of-mouth referrals, and through cooperating parent organizations.
Respondents were recruited using e-mails, word-of-mouth, and fliers.
I am not speaking of word-of-mouth declarations, but of documents and reports.
We hope that word-of-mouth recommendations from those who have been on the schemes will increasingly encourage others to participate.
Many of the settlements under the present voluntary system are word-of-mouth settlements and are honoured as of old in industry.
These matters nearly always depend upon word-of-mouth contact.
I am sure that many of them grow from small beginnings by operating locally and enjoying personal word-of-mouth recommendations.
I suspect that in many cases there would also have been word-of-mouth knowledge that anyone with dependent children would be ineligible to come.
The demand is generated purely on a word-of-mouth basis.
They were also very free with their recordings, releasing songs free onto the internet and via word-of-mouth giveaways.