(상식-004) (Company) Adidas

[Write 2 Speak]

Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success - “Impossible is Nothing”.
* be based in ~ = ~에 기반을 두다/ parallel bars = 평행봉/ brand loyalty = 고객이 한 브랜드를 계속 구입하는 정도/ fashion statement = (남의 이목을 끌기 위한)독특한 복장/ be into ~ = ~에(을) 관심이 많다(좋아하다)/ sum up = ~을 압축해서 보여주다

(Company) Adidas.mp3

* 동명사의 관용적 표현 *
현재분사와 같이 "동사의 원형+~ing"의 형태를 취하고 있어도 명사의 성질을 가지는 경우 이를 동명사라 한다.
즉, 현재분사가 형용사적 성질을 가지는 데 대하여, 동명사는 명사적 성질을 가진다는 점이 다르다.
따라서 동명사는 주어, 목적어, 보어로 쓰이게 된다.

Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world.
* be into ~ = ~에(을) 관심이 많다(좋아하다)

* Examples *
1. 야외에서 심호흡하는 것은 건강에 좋다.
Deep breathing in the open air is good for the health. [ is의 주어 ] 

2. 우리가 살아있는 한 심장은 결코 멈추지 않는다.)  
As long as we live, our heart never stops beating. [ 동사 stop의 목적어 ]

3. 나는 일자리를 구하는 데 지쳤다.  
I was tired of looking for a job. [ 전치사 of의 목적어 ]

4. 내가 가장 좋아하는 것은 훌륭한 음악을 듣는 것이다.
What I like best is listening to good music. [ 주격 보어 ]