급해요...... 부탁좀 드릴께요...번역좀, 저의 실력으론.ㅡㅡ

[미르^^]

저의 실력으론 도저히..우벤유의 힘을 빌릴려고 합니다.

급해서요..공부 더 열심히 할께요..ㅜㅜ

Although some coupon-redemption bebavior may be random, mindless,or scripted

our research is situated within the paradigm that views conners as utility maximizers consistent with this paradigm .

we posit that coupon-use behavior is driven in part by coupon attitudes coupon attitudes are in turn deemed to be driven by the perceived costs and benefit of using coupons

this perpective tem from the theory of reasoned action and was utilized by shimp and kavas in a study of consumers coupon- use behavior

we extend this perspective by asking why perceptions of costs and benefits differ across consumers.

this question is key to understanding the rule of demographics in consumers' coupon-redemption behavior

 Our principal hypothesis is that demographics cause per-ception about the self or general traits ...

which in turn cause certain shopping-related traits(live IDV) the latter in turn cause perceptions of cost and benefits illustratively ,income leads to a perception of financial wellness, which in turn leads to reduced comparison shopping readuced comparison shopping leads to discounting of petential savings.

which in turn leads to a less favorable attitude to ward coupon redemption .

Thus themediating processes be tween income and coupon use are posited to be income -ping-diminished perception of potential saving-less favorable coupon attitudes-lower coupon redemption

This illustrative causal chain is is one among many and is formed by interposing  two layers of IDVs between demographivs on the one hand and perceived costs and benefits on the other  We chose four demographics judged to play a theoretical role in the proposed model in come education, famale employment and household size the thrust of our investigntion of demographics is not as much to confirm‎ or disconfirm‎ their bivariatc covariance with coupon use, but rather to verify if their

influence is mediated by subjective and domain IDVs disscussed next the mediotors

subjective IDVs  subjective IDVs  are lifestyle and self-perception variables.

three are considered here busyness perception financial wellness and pride in homemaking

Our criterion is isolating these was that they be related simukaneously to demographics on the on hand and coupon  redemption on the other.

thus excluded from consideration  are such  personality   variables as gregariousness whose simultancous links with demographics and coupon use escape

introspection. Such introspection is by nature subjective consequently our coverage cannot be exhaustive .

But we delincate those mechanisms that we believe most clearly oper-atc between

demographics and conpon-use behavior

The causal role of the three subjecctive IDVs chosen here is easy to argue,

Because conpon clipping, organizing , and redeeming consume time,

those who experience time  

먼 내용인지.ㅜㅜ 도무지..어려워서요 제출해야하는데..ㅜㅜ

[Blackspell]

워.... 처음좀 읽어봤는데;; 이해안가는 부분도 있고 그러네요;;; 간혹 스펠링 잘못 치신것도 있고;;; 으음... 제대로 해석해드리려면 좀 걸릴듯;;; 제가 영어를 번역해가며 익히질 않아서 번역및 통역은 잼통이라;;; 저말고 다른분 잘하시는분들 계실텐데;;; 님들 바로 투입!

[DamnYou]

오타와 너무긴 문장들때문에 해석이 불가능 합니다. 이걸 선생이썻다면.., 뭘가르치려는건지 -_-; 대충내용은 소비자들의 쿠폰사용 경향쪽인거 같습니다. IDV는 뭥미;;;