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2. 핵심 fMRI Findings (MVPA + Connectivity)
해석 (Computational Neuroscience 관점): vmPFC는 value-based decision-making의 핵심 integration hub (cf. Gläscher et al., 2012; Kable & Glimcher, 2009). Moral inconsistency는 domain-general value computation이 context-dependent (self vs other)로 제대로 generalise되지 않는 failure. 즉, “knowing” (semantic/episodic representation)은 intact하지만, “doing” (action selection & value integration) 단계에서 decoupling.
3. Causal Evidence: tTIS (transcranial Temporal Interference Stimulation)
4. Theoretical Implications (대학원 세미나 수준)
요약 (한 줄): 도덕적 불일치는 vmPFC가 moral principle을 task-independent하게 represent하고 behavior context에서 다른 가치 신호와 integrate하는 능력이 부족하기 때문에 발생하며, 이는 causal하게 tTIS로 조작 가능하다.
이 연구는 moral psychology를 computational neuroscience 수준으로 끌어올린 고품질 work로, vmPFC의 context-general value coding hypothesis를 moral domain에서 강력히 지지
Highlights
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Individuals exhibit moral inconsistency between moral behavior and moral judgment
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Profit is weighted more in moral behavior, and honesty is weighted more in moral judgment
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The activity of ventromedial prefrontal cortex (vmPFC) underlies moral inconsistency
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The modulation on the vmPFC increases moral inconsistency
Summary
Moral inconsistency—misaligning one’s behavior with the same moral principle of judging others—undermines personal reputations and social relationships. This study explores the neural underpinnings of moral inconsistency in a profit-honesty trade-off setting with functional magnetic resonance imaging and transcranial temporal interference stimulation (tTIS). Experiment 1 demonstrated that participants showed inconsistent sensitivity to profit and honesty between moral behavior and moral judgment tasks. Furthermore, multivariate pattern analyses showed that participants with higher moral inconsistency exhibited reduced judge score representation across tasks and weaker connectedness during the moral behavior task in the ventromedial prefrontal cortex (vmPFC). Experiment 2 showed that tTIS modulation of the vmPFC increased moral inconsistency. These findings indicate the vmPFC’s involvement in the neural basis of moral inconsistency. While individuals with higher moral inconsistency may be aware of moral principles when making decisions, they consider moral principles less and do not integrate them into their own behaviors.
Graphical abstract

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Research topic(s)
Introduction
“Practice what you preach,” which represents that individual behavior is consistent with one’s moral principle, is understood by psychologists as rooted in a drive toward cognitive consonance and maintaining a positive reputation to facilitate social cooperation.1,2 Failing to do so is perceived negatively and receives condemnation.3,4 Nevertheless, some individuals engage in such moral inconsistency across various social contexts, ranging from interpersonal interactions to national affairs,5,6 which may hint that moral knowing is not always translated into individual doing. Yet why people display moral inconsistency and the underlying neural mechanisms remain unclear.
Morality is accompanied by a gain and cost trade-off in various settings.7,8,9,10,11 A ubiquitous setting is the trade-off between honesty and self-interest, which exists from the individual to the organizational levels and is important in diverse domains.12,13,14 Individuals have the opportunity to gain more profit but at the cost of cheating in a general profit-honesty trade-off setting.10 Engaging in moral behavior (MB) or moral doing, individuals weigh the profit and honesty and then make decisions from a first-person perspective in which the profit and honesty are directly related to themselves. Conversely, when it comes to knowing, individuals judge honesty or cheating as moral or immoral from a third-person perspective.15 In this way, profit and honesty have no effect on them. Moral inconsistency, therefore, reflects the performance inconsistency between the first-person perspective of MB and the third-person perspective of moral judgment (MJ).
Our study investigated why individuals exhibit moral inconsistency. Intuitively, individuals with higher moral inconsistency are less aware of the moral principles they use to judge others when making decisions. Previous studies support this by showing that increasing the salience of moral principles reduces immoral behavior.16,17 Yet some researchers suggested that even with inconsistent behavior, individuals might still care about their moral principles.18
Because individuals would consider their moral principles if they were asked to explicitly report them, it is not easy to directly address this question through behavioral observation. Therefore, we employed functional magnetic resonance imaging (fMRI) techniques to investigate the brain representation of moral principles. If individuals with higher moral inconsistency are also aware of their moral principles when making decisions, we expect to observe that a brain region encodes the judge score across MJ and MB contexts in all individuals. Otherwise, we may observe that the activity of the brain region encoding the judge score across MJ and MB contexts is negatively related to individual moral inconsistency. Our predictions are based on two observations. First, the medial prefrontal cortex (mPFC) is involved in the social evaluation process,19,20 especially the ventromedial PFC (vmPFC), which has been demonstrated to contribute to both MB21,22 and MJ.23,24,25 Second, the vmPFC and dorsomedial mPFC (dmPFC) represent information about objects across contexts.26,27 Thus, using multivariate pattern analysis (MVPA) to decode brain activity patterns across MB and MJ, we predict that the vmPFC and dmPFC may encode the judge score across contexts. Moreover, the vmPFC acts as a hub to connect other regions and integrate information in various cognitive processes.28,29,30,31 In moral contexts, the judge score is based on multiple factors,7,32 in which the vmPFC has been shown to integrate key elements to compute an overall judgment.24,33,34,35 We further predict that the vmPFC, while encoding the judge score, also exhibits higher connection to other regions, particularly the profit- and dishonesty-related regions in our study.
To examine a causal relationship between vmPFC activity and moral inconsistency, we used transcranial temporal interference stimulation (tTIS), a non-invasive technique for targeted modulation of deep-brain regions.36 The tTIS delivers two high-frequency currents with a slight frequency difference, creating a low-frequency envelope targeting the vmPFC. Specifically, we predict that modulating vmPFC activity with tTIS will change participants’ inconsistency between MB and MJ.
In the present research, we conducted two experiments that included an MB task and an MJ task (Figure 1A), combining behavioral data, statistical models of behavioral data, brain activity, and tTIS modulation to investigate these questions. Experiment 1 examined the neural correlates of moral inconsistency, and experiment 2 investigated whether brain modulation could alter the inconsistency between MB and MJ. In experiment 1, participants with higher moral inconsistency showed that the vmPFC had lower judge score representation similarity across tasks and weaker connectedness during the MB task. In experiment 2, tTIS stimulation induced higher moral inconsistency. These findings indicate that weakened vmPFC activity underlies moral inconsistency.
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