Explanations
Underpinning all of these are many sound academic researches and theories which form the deeper explanations for how persuasions work.
Explanations include:
Academic Theories: Lots of academic theories:
In an alphabetic list
And also in clusters of similar theories.
Beliefs: The bedrock of our assumptions.
Behaviors: That result from our decisions, including lots on:
Addiction: Getting hooked.
Blame: Seeking to punish others.
Body language: Basic non-verbals.
Conditioning: Pavlov's dogs.
Coping Mechanisms: How we handle stress (includes Freudian Defense Mechanisms).
Games: The games we play to handle life.
Habit: Programmed actions.
Lying: Telling fibs.
Brain stuff: Deeper stuff about how the brain works.
Neural Aging: Getting older inside.
Brain Articles: On neural stuff.
Brain Chemistry: Neurotransmitters and stuff.
Brain Function: How it works.
Brain dysfunction: How it fails.
Parts of the brain: And what they do.
Critical Theory: Deep challenge.
What is Critical Theory: A whole bag of stuff that makes you think.
Critical theory concepts: Ideas within.
Schools of thought in Critical Theory: Lots on different canons.
Theorists in Critical Theory: Lots of people who wrote in this area.
Culture: How we socially act together.
Decisions: The processes by which we weigh up choices and build intent.
Emotions: How we feel the way we do (and are drive to action).
Evolution: Forces of nature on us.
Gender: Differences between men and women.
Groups: How groups and teams of people behave.
Identity: Complexities of the self.
Learning: How we get to make sense.
Meaning: The meaning we make from our experiences.
Memory: How we store, recognize and recall.
Models: Simplified reality.
Motivation: The overall subject of what drives us (and where changing minds often needs to be). Including:
programmed systems.
Needs: Details and models.
SIFT Model: Unique model of cognitive functioning.
Perception: From sensing to sense.
Personality: What makes us who we are.
Power: Our capability to act. Where we get it and how we use it.
Preferences: The biases that we apply to our choices.
Psychoanalysis: From the early years.
Relationships: How individuals connect.
Research: Gaining a deeper understanding.
Initiating: Getting going with research.
Design: Structuring what you will be doing.
Measurement: Ways of measuring in social research.
Sampling: What to do when you can't access the whole population.
Statistics: Basic statistics in research.
Analysis: Analysis of results.
Conclusions: From your research.
Stress: What winds us up.
Trust: The social glue that is the gateway to persuasion.
Understanding body language: Non-verbal communication.
Values: The rules we live by (in order to live with others).