2015103241 경제학과 고주희-10주차 개인과제

[고주희]

P.54

<A suspicious mistake by Starbucks employees>

  Perhaps it's a natural story, but I feel that most people have more negative perceptions of the word 'mistake' than positive ones. If you are one of them, can you believe that mistakes can be a marketing strategy? 

  At Starbucks in foreign countries, clerks ask for the name of the customer who ordered the drink and write the name of the customer in the cup. However, clerks make a lot of mistakes that misspell the name of the customer. This can be seen as a simple mistake by a salesperson, but it is also viewed as a marketing strategy. No customer will be hurt or angered by this minor mistake of a clerk. Instead, the customer will have fun with the wrongly written name and post it on SNS. Those who have seen the SNS will post the same thing on the SNS when they experience the same thing. Through this iterative structure, Starbucks brainwash their brands to consumers.

  When compared to the beginning, did you change your perception of the word ‘mistake’? It is surprising that mistakes can be rather beneficial to trade.

P.61

<How to travel peacefully without fighting with friends>

  I think many people often fight with their friends on a trip. Regrettably, some people say, “I have never been on any fun trips with my friends.” I prefer to go journey with my friends and I have never fought on a trip. From now on, I want to tell you how to travel peacefully without fighting with your friends.

  First, do not neglect your travel arrangements. Travel preparation requires a lot of time and effort. So, if you do not cooperate with each other, conflict can arise. Second, understand each other's travel style. Before you travel, you need to talk to your friends and discuss each other's style. Third, take care of your body and your things yourself. It is good not to count too much on friends.

  The most important thing of all is understanding and caring for each other. I enthusiastically hope that you will always have a pleasant trip without trouble with your friends.