NASA weighs publicity stunt
Cosmonaut Pavel Vinogradov, who took over command of the space station last week, hopes to hit a gold-plated golf ball during an August spacewalk
Element 21 Golf paid the Russian space agency an undisclosed amount to allow the stunt. Golf balls, the six-iron and a special platform were delivered to the space station in October.
The company says it wants to publicize its new line of golf clubs and commemorate the 35th anniversary of the time astronaut Alan Shepard hit golf balls on the moon during the Apollo 14 mission.
Russia's cash-strapped space agency has allowed three space tourists aboard the space station for $20 million each and once charged PepsiCo $5 million to have cosmonauts float a replica of a soda can outside the Mir space station.
The Russians also allowed Pizza Hut to paint its logo on a rocket and have a pizza delivered to the space station.
VOCABULARY:
publicize - To give publicity to.
commemorate - To honor the memory of with a ceremony
cosmonauts- A Russian or Soviet astronaut.
replica - A copy or reproduction
Guide Questions:
Do you play golf? If so, would you be interested in buying golf equipments used in outerspace?
Why do you think these companies place advertisements on spaceships?
What are some of the negative effects of these ads you can think of?
What makes you want to try a new product? do advertisements play a great role?
As a consumer, what are some points that make advertising effective for you?