[News] FOOD NETWORK IS EIGHTH HD CHANNEL TO JOIN MEASAT-3/3a NEIGHBORHOOD

[satman]

FOOD NETWORK IS EIGHTH HD CHANNEL TO JOIN MEASAT-3/3a NEIGHBORHOOD

From Press Release

Kuala Lumpur, 5 Nov 2009 – MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”), Ascent Media Pte. Ltd.
and U.S.-based Scripps Networks Interactive announced today that an agreement was signed to distribute
Food Network in High Definition (“HD”) across the Asia-Pacific region via the MEASAT-3a satellite.

Food Network is a lifestyle network, owned and operated by Scripps Networks Interactive, committed to
exploring new and different ways to approach food -- through pop culture, competition, adventure, and travel
-- while also expanding its repertoire of technique-based information.

“Given the remarkable success of the Food Network brand in the United States, it’s natural to bring this
popular genre to Asia where food is such an important part of culture and tradition,” said Greg Moyer,
president of Scripps Networks International.

 “We’re pleased to introduce the best of Food Network’s talent
and content, along with original programming produced in the region, to this new part of the globe.”
Ascent Media will provide a complete file-based workflow, and fully automated play-out system in a shared
network environment.

Ascent Media will also provide the HD uplink to the MEASAT-3 satellite and in addition
to day-to-day support services; Ascent will handle the management of Food Network’s library of digital
media and archived tape assets.

”We were pleased to be chosen as the end-to-end provider for Food Network in Asia-Pacific. By utilizing our
Common Playout Platform, Scripps’ was able to reduce implementation time from months to days,” said
Jose Royo, Chief Executive Officer of Ascent Media. “We aim to offer our clients a more efficient solution for
launching programming across international markets.”

“We are witnessing a growing demand for lifestyle HD programming in the Asia-Pacific Region,” said Terry
Bleakley, Vice President, Commercial Operations, MEASAT. “We are delighted to have Food Network join
our ever expanding bouquet of HD channels.

Scripps Networks Interactive is the majority and controlling owner of the Food Network in the United States.
Available in more than 99 million U.S. television households, Food Network has been widely credited for
redefining the television food genre and for launching the careers of many of the country’s best-known
celebrity chefs.

Previously, the company concentrated on syndicating its branded programming
internationally. Scripps Networks programming has been successfully syndicated to 170 countries. This
distribution agreement represents a new direction for the company’s international development efforts, which
are now focused on identifying distribution and programming partners around the globe and investing in
existing or new lifestyle channels.

Scripps Networks Interactive to Launch Food Network HD in Southeast Asia January 1

From http://people.broadcastnewsroom.com/articles/viewarticle.jsp?id=894270

Scripps Networks Interactive Inc. (NYSE: SNI), which has identified international expansion as one of its key growth strategies, will launch Food Network in Asia on Jan. 1, 2010.

The new Food Network channel, which will be programmed and versioned for specific countries, will be distributed through MEASAT Satellite Systems and Ascent Media. The ad-supported service will be available in high definition (HD).

'Given the remarkable success of the Food Network brand in the United States, it's natural to bring this popular genre to Asia where food is such an important part of culture and tradition,' said Greg Moyer, president of the company's international development division, Scripps Networks International. 'Food Network is an obvious and logical choice for international distribution given its universal appeal and tremendous brand power. Our objective is to aggregate an engaged and growing audience of passionate 'foodies' across the globe.'

Plans for the Asian version of the Food Network include original programming from the regions it will reach, as well as relevant shows that were produced for U.S. audiences.

Scripps Networks Interactive is the majority and controlling owner of the Food Network in the United States. Available in more than 99 million U.S. television households, Food Network has been widely credited for redefining the television food genre and for launching the careers of many of the country's best-known celebrity chefs. Previously, the company concentrated on syndicating its branded programming internationally. Scripps Networks programming has been successfully syndicated to 170 countries.

This distribution agreement represents a new direction for the company's international development efforts, which are now focused on identifying distribution and programming partners around the globe and investing in existing or new lifestyle channels. Last month, Scripps announced its first channel carriage outside North America: a joint venture with Chello Zone to launch Food Network in Europe, Africa and the Middle East. To kick off the deal, Food Network premiers in the United Kingdom Nov. 9.

Looking to further capitalize on a growing appetite for food TV, the company recently announced plans to launch the Cooking Channel domestically in third quarter next year. The 24-hour network will cater to avid food lovers by offering food information and instructional cooking programming.

[satman]

Food Network채널이 HD화면으로 내년 1월1일부터 MEASAT-3a위성을 통해서 아시아-태평양 지역에 송출된다고 합니다. Scripps Networks Interactive가 이 채널을 운영하고 있고 Food Network채널은 MEASAT-3a위성의 8번째 HD채널입니다. Food Network채널은 팝문화, 요리경연, 어드벤처, 여행을 통한 새롭고 다른 방식으로 음식에 접근하는 음식채널이라네요. 많이 기대됩니다.

[hisaka]

정보 감사합니다