<![CDATA[
<div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin" data-link="https://cafe.daum.net/subdued20club" data-link-newwindow="_blank"><a href="https://cafe.daum.net/subdued20club" target="_blank" class="ke-link"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/c66b4a1a23c64192bd183f48a1868843d96257d5" width="288" height="288" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/c66b4a1a23c64192bd183f48a1868843d96257d5" data-origin-width="1024" data-origin-height="1024"></a></div><p style="text-align: center;">출처: <a href="https://www.fmkorea.com/6823148585" target="_blank" class="ke-link">https://www.fmkorea.com/6823148585</a></p><p style="text-align: center;"> </p><p style="text-align: center;">바로 아베크롬비</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/ead2d9599ec02ffd7365c862b1f00b88417c0437" class="txc-image" width="1007" height="272" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/ead2d9599ec02ffd7365c862b1f00b88417c0437" data-origin-width="1007" data-origin-height="272"></div><p style="text-align: center;"> </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/4b3b0c9617a2f1ea22f7b13c4556b2a14b5a269f" class="txc-image" width="850" height="1063" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/4b3b0c9617a2f1ea22f7b13c4556b2a14b5a269f" data-origin-width="850" data-origin-height="1063"></div><p style="text-align: center;">국내에서는 이런식으로 마케팅</p><p style="text-align: center;"><br><br></p><div class="imagegridblock" data-ke-type="imageGrid"><div class="image-container"><span data-url="https://t1.daumcdn.net/cafeattach/1IHuH/93829dd1e0ca688ee9c8e8b44706cc3451427c29" data-origin-width="420" data-origin-height="560" style="width:33.33%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/93829dd1e0ca688ee9c8e8b44706cc3451427c29" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1IHuH/c663d25dcf3fab354af239f4691567b4de2445be" data-origin-width="420" data-origin-height="560" style="width:33.33%; margin-right: 10px;"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/c663d25dcf3fab354af239f4691567b4de2445be" class="txc-image-grid"></span><span data-url="https://t1.daumcdn.net/cafeattach/1IHuH/3afa4fa105cf0e17d358403289e58e411853b959" data-origin-width="420" data-origin-height="560" style="width:33.34%; "><img src="https://t1.daumcdn.net/cafeattach/1IHuH/3afa4fa105cf0e17d358403289e58e411853b959" class="txc-image-grid"></span></div></div><p style="text-align: center;"> </p><p style="text-align: center;">아베크롬비들 글들보면 백인우월주의, 뚱뚱한 사람은 우리 옷 입지마라,  동양인 차별 등 </p><p style="text-align: center;"> </p><p style="text-align: center;">막장 CEO 이야기 나오면서 저물어가다가 </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/b8b7ee964d92273523f269197769664c1a7a0380" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/b8b7ee964d92273523f269197769664c1a7a0380" data-origin-width="602" data-origin-height="757"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/472c520ac04105dbe1ba5381025b85506ef2f30e" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/472c520ac04105dbe1ba5381025b85506ef2f30e" data-origin-width="597" data-origin-height="338"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/41b9313b6ac5a1f20383f96c20bd702e23640e23" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/41b9313b6ac5a1f20383f96c20bd702e23640e23" data-origin-width="600" data-origin-height="328"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/30f79b086dd4dba7699c10f92e190e043cdb29fc" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/30f79b086dd4dba7699c10f92e190e043cdb29fc" data-origin-width="601" data-origin-height="330"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/98384c27e5796b1345689c06d5d5034473f89187" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/98384c27e5796b1345689c06d5d5034473f89187" data-origin-width="604" data-origin-height="331"></div><p style="text-align: center;">PC 화 (소수자 모델 짤) 된 근황 이야기들이 많은데 </p><p style="text-align: center;"> </p><p style="text-align: center;">이 아베크롬비가 부활했다는 소식</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/6a6f42f0f2f93ebe542b245d38fdffeb8bf8064a" class="txc-image" width="1072" height="597" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/6a6f42f0f2f93ebe542b245d38fdffeb8bf8064a" data-origin-width="1072" data-origin-height="597"></div><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;">그 논란의 CEO 나가고 </p><p style="text-align: center;"> </p><p style="text-align: center;">새로운 CEO 등장해서 180도 바꿈</p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/1145b5c43129f4c68b3d06937bf0d5a0eb67ee61" class="txc-image" width="923" height="396" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/1145b5c43129f4c68b3d06937bf0d5a0eb67ee61" data-origin-width="923" data-origin-height="396"></div><p style="text-align: center;"><br><br><br></p><p style="text-align: center;">CEO는 바로 타겟 고객층의 변화를 시도 </p><p style="text-align: center;"> </p><p style="text-align: center;">학생층이 아닌 새로운 소비자 밀레니얼 세대를 겨냥 </p><p style="text-align: center;"> </p><p style="text-align: center;">20~30대 적극 노림</p><p style="text-align: center;"> </p><p style="text-align: center;">옷을 더 섹시 하게 만드는 것보다 </p><p style="text-align: center;"> </p><p style="text-align: center;">소재에 집중하고 빅 사이즈도 만들기 시작</p><p style="text-align: center;"> </p><p style="text-align: center;"><span style="color: #000000; background-color: #ffffff;" data-ke-size="size16">(미국인의 40퍼센트가 비만이니</span><br><span style="color: #000000; background-color: #ffffff;" data-ke-size="size16">빅사이즈 공략 = 매출 상승은 어찌보면 당연한거임)</span></p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/2466b4e1ed162c594bbe5dccbc10b4df6ec134a3" class="txc-image" width="500" height="500" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/2466b4e1ed162c594bbe5dccbc10b4df6ec134a3" data-origin-width="500" data-origin-height="500"></div><p style="text-align: center;"><br><br><br></p><p style="text-align: center;">예전처럼 아베크롬비 로고 박혀 있던 옷들을 거의 싹다 정리하고 </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/1fe07654d0a2007df7eb06bea43886f47330ab86" class="txc-image" width="350" height="392" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/1fe07654d0a2007df7eb06bea43886f47330ab86" data-origin-width="350" data-origin-height="392"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/4d9dac616025544145c2eeb3685ef45f514583d1" class="txc-image" width="1080" height="360" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/4d9dac616025544145c2eeb3685ef45f514583d1" data-origin-width="1080" data-origin-height="360"></div><p style="text-align: center;"><br><br><br></p><p style="text-align: center;"> </p><p style="text-align: center;">유색인종은 물론  빅 사이즈 모델들도 적극 사용하면서 브랜드 이미지 바꿈</p><p style="text-align: center;"> </p><p style="text-align: center;"><br><br><br></p><p style="text-align: center;">CEO 曰 "우리는 더 이상 사람들이 브랜드의 일부가 되기를 위해 자신의 모습을 바꾸는 것을 원치 않는다" </p><p style="text-align: center;"> </p><p style="text-align: center;">"우리는 당신이 있는 그대로의 브랜드에 속하기를 바란다"</p><p style="text-align: center;"> </p><p style="text-align: center;">이런 전략은 과거 학생시절 아베크롬비에 대한 기억이 있었던 밀레니얼 고객들을 다시 돌아오게 만들었다.</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/5e228d254140ed5b7034922e78ec3d55a0585423" class="txc-image" width="855" height="390" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/5e228d254140ed5b7034922e78ec3d55a0585423" data-origin-width="855" data-origin-height="390"></div><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;">성인이 된 20대~30대 여성들의 라이프 스타일에 맞는 옷들을 출시</p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/5a5306cbedf64e33e41a443ac0e01f834afb7fad" class="txc-image" width="838" height="426" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/5a5306cbedf64e33e41a443ac0e01f834afb7fad" data-origin-width="838" data-origin-height="426"></div><p style="text-align: center;"><br><br><br></p><p style="text-align: center;">파티룩, 드레스룩 등 여성들을 위한 옷을 적극 전진 배치</p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/165b66ace2737ef24c1ca39534d8d6b8314b8451" class="txc-image" width="377" height="432" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/165b66ace2737ef24c1ca39534d8d6b8314b8451" data-origin-width="377" data-origin-height="432"></div><p style="text-align: center;"> </p><p style="text-align: center;">4분기 실적이 35%나 뛰고</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/ac6b5a414138ba23e2334baf7952cca96831eb0d" class="txc-image" width="513" height="440" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/ac6b5a414138ba23e2334baf7952cca96831eb0d" data-origin-width="513" data-origin-height="440"></div><p style="text-align: center;"><br><br><br>2023년 전체 실적도 기록 갱신</p><p style="text-align: center;"> </p><p style="text-align: center;">2024년 올해도 4~6% 성장 기대중이라 함</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/eb87f49e6caa0f5f89bdfa6f078e392997889620" class="txc-image" width="506" height="422" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/eb87f49e6caa0f5f89bdfa6f078e392997889620" data-origin-width="506" data-origin-height="422"></div><p style="text-align: center;"><br><br><br></p><p style="text-align: center;"> </p><p style="text-align: center;">영업 마진은11.3%로 15년만에 최고 기록 달성하면서</p><p style="text-align: center;"> </p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1IHuH/23c2eed4bc623b0187216422585bcfce9026b531" class="txc-image" width="782" height="438" data-img-src="https://t1.daumcdn.net/cafeattach/1IHuH/23c2eed4bc623b0187216422585bcfce9026b531" data-origin-width="782" data-origin-height="438"></div><p style="text-align: center;"><br><br>1년간 주가 350% 상승하는 등 </p><p style="text-align: center;"> </p><p style="text-align: center;">현재 부활했다고 함</p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;">ㅊㅊ : 어바웃 뉴욕, 아베크롬비가 사상최고가 찍은 비결, 2024.3.16</p><p style="text-align: start;"> </p>
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카페 게시글
악플달면 쩌리쩌려버려
흥미돋
PC 적극반영해서 부활한 브랜드
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24.03.22 08:10
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다음검색
첫댓글 역시일은여자가하는거지
감각있는 여자가 대빵이되니까 바로떡상하넼ㅋㅋㅋㅋㅋㅋㅋ
역시 큰 일은 여자가 👍
삭제된 댓글 입니다.
ㄹㅇ ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ 근데 또 여자가 맡으니까 바로 성공해
와 주식 대박ㅋㅋㅋㅋㅋㅋㅋ
오 신기
망하니까 여자앉혔는데 기사회생됐네 ㅋㅋㅋㅋㅋㅋㅋ 앞으로 ceo님 승승장구 하길
ㅋㅋㅋ 역시 큰일은 여자가
아베크롬비 원래 안 입다가 함 번 사입어봤는데 비싸긴해도 질 좋더라... 우리나라 스트릿 브랜드는 빳빳한 맨투맨인데 여기껀 엄청 부드러워..
옛날에 뭔 논란 있었는데 남사장남이라 그랬었나봐 ㅋ
지금 쎄오님 승승장구 하세용^~^
여기청바지 진심좋음
한국에 다시와줘ㅜ