What You Do Stays With You
A well-known city's advertising slogan is "What happens here, stays here." Now I'm no prude and I get the humor- and as some have pointed out, there really is nothing vulgar going on in the ads, only in the imagination of the viewer. And that is part of the seductive appeal of the campaign.
"It's a campaign that started three years ago and has grown into a popular catch phrase being used by everyone from talk show hosts to phrases used in movies and television shows. It seems there's no shortage of ideas (for new commercials)," according to Randy Snow, creative director of R&R Partners, longtime marketing firm for the Las Vegas tourist board.
But what I'd like to tackle is a mind set that really goes much wider than a clever travel advertising campaign.
If we ever think that what we do in one forum doesn't affect the very core of our being and subtly change our relationships, we are a sad people, and a sad country.
It's about integrity.
One of the ads shows a middle-aged businesswoman flirting with her limo driver and ends with that tagline, "What happens here, stays here." It doesn't take much reading between the lines to imagine all sorts of things. Being all alone in a limo with a driver in complete seclusion, or a hotel room with a cute and muscular bellhop, are situations where a marriage partner has to have a solid commitment; otherwise the temptations and the thought that "no one has to know" can be easy to succumb to.
And, of course, integrity goes beyond sexual relationships. It includes public integrity of government workers and officials, academic integrity among students and faculty in the educational setting, and whether or not you pay for the copyright protected music you download off the Internet.
The recent football movie "Friday Night Lights" is noteworthy, not for its portrayal of yet another underrated team to state championship finals, but for Coach Gary Gaine's overall coaching philosophy which he finally interprets in the locker room at the half time of the team's final game. He tells the player yet again that he wants them to "be perfect" - but not in the way the town and parents and everyone has been pressuring them all season (that the only way to go out with heads held high is to win the state championship). Rather, he tells them, perfection is being able to look your teammates and everyone else in the eyes and tell them, "Hey, I gave it my all, I did everything I know how to do; I did my best." That is a lesson that can stick with these kids long after the hot lights are turned off and their brief run to glory is just a high school memory.
The Stanford Encyclopedia of Philosophy says integrity is "primarily a formal relation one has to oneself, or between parts or aspects of one's self; it's also connected in an important way to acting morally."
Coach Gaines couldn't have told those kids in that high-pressure moment that the important thing was to give it their best, if he had operated from a mindset that said winning was the only thing that counted. In other words, his words and actions matched the person he was.
On the flip side, the team's star (who sometimes intimated that his skill was "natural" and that he didn't have to drill as hard as the other guys) learned the hard way that fibbing about the condition of his knee when he desperately wanted to play, ultimately and unfortunately meant the end to his dream for a scholarship at a noted football school.
Perhaps these seem like unusual examples to use in thinking about integrity. The dangerous thing about catch phrases and slogans like "what happens here, stays here" is the way in which these ideas infiltrate our thinking and behavior. We think that because we work hard and live a moral life, we deserve a "weekend off" for our good behavior. It brings to mind the old line we used on our parents to justify an indiscretion, "Everybody does it."
How about this for a catch phrase: "What happens to you or what you do stays with you, becomes a part of who you are." Not likely to catch on in the tourist industry or Hollywood, but maybe it has the staying power of teachings like those which came from Jesus long long ago: "The things that come out of the mouth come from the heart, and these make a person 'unclean.' For out of the heart comes evil thoughts, murder, adultery, sexual immorality, theft, false testimony slander. These are what make a person unclean" (Matthew 15:18-19).
The good news is that we can be forgiven, and our slate wiped clean in God's eyes. We can ask for forgiveness from others, and must learn to forgive ourselves. These things are not easy, because if they were easy then forgiveness would be cheapened. But for those who grieve what they did in a moment- or several moments of indiscretion- you can start over and live with absolute integrity from now on.
첫댓글 Our father who art in heaven. Thanks you for your garce!