<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>7</span><span>월</span><span> 22</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>love what you have.</span></p><p><span>당신이</span><span> </span><span>가진</span><span> </span><span>것을</span><span> </span><span>사랑하라</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>[Talk </span><span>쏘다</span><span>]</span><span>오은영이</span><span> </span><span>말하는</span><span> </span><span>소통못하는</span><span> </span><span>가족들</span><span>! </span><span>단절하고</span><span> </span><span>싶으면</span><span> </span><span>하라</span><span>!!|#Talk </span><span>쏘다</span><span>/</span><span>속풀이쇼</span><span> </span><span>동치미<a href="https://youtu.be/MOthyGP3nnw" target="_top" class="ke-link"><span>https://youtu.be/MOthyGP3nnw</span></a></span></p><p> </p><p><span>#1. 1. </span><span>쿠팡</span><span>, </span><span>이커머스</span><span> 1</span><span>위</span><span> </span><span>향해</span><span> </span><span>거침없이</span><span> </span><span>질주</span></p><p><span>글로벌</span><span> </span><span>투자은행들은</span><span> </span><span>쿠팡이</span><span> </span><span>국내</span><span> </span><span>이커머스</span><span> </span><span>시장에서</span><span> </span><span>부동의</span><span> 1</span><span>위가</span><span> </span><span>될</span><span> </span><span>것이라는</span><span> </span><span>관측을</span><span> </span><span>내놨다</span><span>. </span><span>시장점유율은</span><span> 2020</span><span>년</span><span>16%</span><span>에서</span><span> 2023</span><span>년</span><span> 26%</span><span>로</span><span>, </span><span>매출은</span><span> </span><span>올해</span><span> 205</span><span>억</span><span> </span><span>달러에서</span><span> 2024</span><span>년</span><span> 274</span><span>억</span><span> </span><span>달러로</span><span> </span><span>늘</span><span> </span><span>것으로</span><span> </span><span>내다봤다</span><span>. 3</span><span>자</span><span> </span><span>물류</span><span> </span><span>확대</span><span>, </span><span>광고</span><span> </span><span>사업</span><span> </span><span>성장과</span><span> </span><span>유료</span><span> </span><span>멤버십의</span><span> </span><span>성장</span><span> </span><span>잠재력을</span><span> </span><span>높이</span><span> </span><span>사고</span><span> </span><span>있기</span><span> </span><span>때문이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. '</span><span>페북</span><span> </span><span>개인정보</span><span> </span><span>강요</span><span>' </span><span>논란</span><span>... </span><span>개인정보위</span><span>, </span><span>메타</span><span> </span><span>조사</span><span> </span><span>착수</span></p><p><span>페이스북과</span><span> </span><span>인스타그램이</span><span> </span><span>이용자들에게</span><span> </span><span>일방적으로</span><span> </span><span>개인정보</span><span> </span><span>수집</span><span> </span><span>동의를</span><span> </span><span>요구하고</span><span> </span><span>있어</span><span>, </span><span>정부가</span><span> </span><span>조사에</span><span> </span><span>착수했다</span><span>. </span><span>메타는</span><span> </span><span>개인정보</span><span> </span><span>수집</span><span> </span><span>동의를</span><span> </span><span>안</span><span> </span><span>하면</span><span> </span><span>오는</span><span> 26</span><span>일</span><span> </span><span>이후에는</span><span> </span><span>서비스</span><span> </span><span>이용이</span><span> </span><span>중단될</span><span> </span><span>것임을</span><span> </span><span>예고했다</span><span>. </span><span>예고대로</span><span> </span><span>중단하면</span><span> </span><span>정부가</span><span> </span><span>개인정보보호법</span><span> </span><span>위반으로</span><span> </span><span>제재를</span><span> </span><span>할</span><span> </span><span>가능성도</span><span> </span><span>제기된다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>상반기</span><span> </span><span>숙박업</span><span> </span><span>매출</span><span>, </span><span>두</span><span> </span><span>배</span><span> </span><span>늘었다</span></p><p><span>코로나</span><span>19</span><span>로</span><span> </span><span>억눌렸던</span><span> </span><span>소비가</span><span> </span><span>폭발하는</span><span> '</span><span>보복</span><span> </span><span>소비</span><span>'</span><span>가</span><span> </span><span>숙박업에서도</span><span> </span><span>확인됐다</span><span>. </span><span>대비</span><span> </span><span>두</span><span> </span><span>배</span><span> </span><span>가까이</span><span> </span><span>늘었다는</span><span> </span><span>분석이</span><span> </span><span>나왔다</span><span>. </span><span>국내</span><span> </span><span>숙박업의</span><span> </span><span>상반기</span><span> </span><span>매출은</span><span> </span><span>지난해</span><span> </span><span>같은</span><span> </span><span>기간</span><span> </span><span>대비</span><span> 93% </span><span>늘어났다</span><span>. </span><span>올해</span><span> </span><span>상반기</span><span> </span><span>숙박업</span><span> </span><span>매출은</span><span> </span><span>코로나</span><span>19 </span><span>초기였던</span><span>2020</span><span>년</span><span> </span><span>상반기와</span><span> </span><span>비교하면</span><span> 161% </span><span>늘었다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>경기도민</span><span> 2</span><span>명</span><span> </span><span>중</span><span> 1</span><span>명</span><span> "</span><span>메타버스</span><span> </span><span>안다</span><span>"</span></p><p><span>경기도민</span><span> </span><span>절반이</span><span> </span><span>확장</span><span> </span><span>가상세계인</span><span> '</span><span>메타버스</span><span>'</span><span>를</span><span> </span><span>인지하고</span><span> </span><span>있으며</span><span>, </span><span>메타버스를</span><span> </span><span>통해</span><span> </span><span>발전</span><span> </span><span>가능성</span><span> </span><span>높은</span><span> </span><span>서비스로는</span><span> </span><span>오락</span><span>·</span><span>친목과</span><span> </span><span>광고</span><span>·</span><span>마케팅</span><span>·</span><span>홍보를</span><span> </span><span>주로</span><span> </span><span>지목했다는</span><span> </span><span>조사</span><span> </span><span>결과가</span><span> </span><span>나왔다</span><span>. </span><span>메타버스</span><span> </span><span>경험자가</span><span> </span><span>주로</span><span> </span><span>이용한</span><span> </span><span>서비스는</span><span> </span><span>오락</span><span>·</span><span>친목</span><span>, </span><span>광고</span><span>·</span><span>마케팅</span><span>·</span><span>홍보</span><span>, </span><span>행사</span><span>, </span><span>문화</span><span>·</span><span>예술</span><span> </span><span>등으로</span><span> </span><span>나타났다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>콘텐츠가</span><span> </span><span>돈</span><span> </span><span>된다</span><span>... </span><span>각양각색</span><span> </span><span>수익형</span><span> </span><span>서비스</span><span> '</span><span>출사표</span><span>'</span></p><p><span>창작자가</span><span> </span><span>중심이</span><span> </span><span>되는</span><span> '</span><span>크리에이터</span><span> </span><span>이코노미</span><span>' </span><span>시대가</span><span> </span><span>다가오자</span><span> C2E(Create to Earn) </span><span>생태계</span><span> </span><span>구축도</span><span> </span><span>가속화될</span><span> </span><span>전망이다</span><span>. </span><span>이제는</span><span> </span><span>누구나</span><span> </span><span>직접</span><span> </span><span>콘텐츠를</span><span> </span><span>제작</span><span>·</span><span>공유하며</span><span> </span><span>수익까지</span><span> </span><span>창출할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>새로운</span><span> </span><span>생태계가</span><span> </span><span>활성화되고</span><span> </span><span>있는</span><span> </span><span>것이다</span><span>. </span><span>커머스부터</span><span> </span><span>메타버스</span><span>, </span><span>블록체인</span><span> </span><span>등</span><span> </span><span>영역도</span><span> </span><span>다양하다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. '</span><span>초개인화</span><span>' </span><span>시대</span><span>... AI</span><span>가</span><span> </span><span>옷</span><span> </span><span>골라주고</span><span> </span><span>화장품</span><span> </span><span>제조도</span></p><p><span>유통업계가</span><span> </span><span>자신의</span><span> </span><span>개성을</span><span> </span><span>중시하는</span><span> MZ</span><span>세대</span><span> </span><span>소비</span><span> </span><span>트렌드에</span><span> </span><span>맞춰</span><span> IT </span><span>신기술을</span><span> </span><span>활용한</span><span> '</span><span>초개인화</span><span>' </span><span>서비스를</span><span> </span><span>잇따라</span><span> </span><span>선보이고</span><span> </span><span>있다</span><span>. AI </span><span>기술이</span><span> </span><span>나의</span><span> </span><span>취향과</span><span> </span><span>생각을</span><span> </span><span>분석해</span><span> </span><span>상품과</span><span> </span><span>서비스를</span><span> </span><span>적재적소에</span><span> </span><span>맞게</span><span> </span><span>제공하거나</span><span>, </span><span>내</span><span> </span><span>취향을</span><span> </span><span>반영한</span><span> </span><span>커스터마이징</span><span> </span><span>서비스를</span><span> </span><span>제안하는</span><span> </span><span>식이다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. </span><span>올여름</span><span> </span><span>마케팅</span><span> </span><span>키워드는</span><span> '</span><span>희소성</span><span>'</span></p><p><span>올해</span><span> </span><span>상반기</span><span> </span><span>대한민국은</span><span> '</span><span>한정판</span><span>' </span><span>키워드가</span><span> </span><span>휩쓸었다</span><span>. </span><span>최근</span><span> </span><span>유행하는</span><span> '</span><span>가치</span><span> </span><span>소비</span><span>'</span><span>의</span><span> </span><span>또</span><span> </span><span>다른</span><span> </span><span>형태다</span><span>. </span><span>특히</span><span> MZ </span><span>세대가</span><span> </span><span>큰</span><span>관심을</span><span> </span><span>보이며</span><span> </span><span>트렌드를</span><span> </span><span>주도하고</span><span> </span><span>있다</span><span>. </span><span>가치</span><span> </span><span>소비를</span><span> </span><span>중요하게</span><span> </span><span>여기는</span><span> </span><span>소비자와</span><span> </span><span>여름의</span><span> </span><span>특별함을</span><span> </span><span>느낄</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>메뉴</span><span>, </span><span>절차의</span><span> </span><span>재미가</span><span> </span><span>한데</span><span> </span><span>어우러지며</span><span> </span><span>유통업계도</span><span> </span><span>한정판</span><span> </span><span>메뉴가</span><span> </span><span>쏟아지고</span><span> </span><span>있다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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