전국무역인연합 (전무련)

<h5 class="tit" style="box-sizing: border-box; padding: 0px 0px 20px; margin: 0px; vertical-align: top; line-height: 1.4; font-size: 25px; color: rgb(63, 63, 63); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif;">아세안, 한국 F&B 프랜차이즈의 유망 시장</h5><div class="etc-list cf" style="box-sizing: border-box; padding: 0px 0px 35px; margin: 0px; vertical-align: top; line-height: 1.2; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">2017-05-17 Yi Yang 싱가포르 싱가포르무역관</div><div class="global-news-content" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">- <strong style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;">아세안 F&B 프랜차이즈 시장, <strong style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2020년까지 연평균 8.6% 성장 전망 -<b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">- <b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">한류 열풍으로 인해 한국 음식에 대한 현지 관심 고조 -   <b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">□ 아세안 F&B 프랜차이즈 <b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">시장 동향   ㅇ 시장 규모     - 2016년 아세안의 식음료 프랜차이즈 시장 규모는 214억 달러로, 2011년부터 연평균 4.6% 성장했으며 2020년까지 연평균 8.6%로 성장할 전망임. 아세안 F&B 프랜차이즈 시장 규모 추이<img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000232%2F20170509204334391_O3AO6SYL.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 454px; height: 222px; line-height: 1.9 !important;">자료원: 유로모니터    ㅇ 주요 F&B 프랜차이즈 브랜드    - 대부분 아세안 국가에서 미국 프랜차이즈와 현지 프랜차이즈가 시장을 장악하고 있음.    - 필리핀의 경우 현지 프랜차이즈의 인기가 더 높으며, 상위 5위 브랜드 중 현지 3개 브랜드의 시장점유율이 35.6%임.    - 베트남의 경우 롯데리아가 시장점유율 21.2%로 베트남 1위 F&B 프랜차이즈 브랜드로 자리매김함. <div align="center" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><div align="center" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><table align="center" border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 743px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: black; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 21px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(217, 217, 217); border: 1px solid black; width: 38px; height: 21px;">구분 </td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">싱가포르</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">말레이시아</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">태국</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">인도네시아</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">필리핀</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; background: rgb(218, 218, 218); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 115.83px; height: 21px;">베트남</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 38px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">1</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">McDonald's(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">7-Eleven(일본)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Jollibee(필리핀)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">롯데리아(한국)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 38px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">McDonald's(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Pizza Hut(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">McDonald's(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 38px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">3</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Din Tai Fung（대만）</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Secret RecipeCakes & Café(말레이시아)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">MK Suki(태국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">McDonald's(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Chowking(필리핀)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Jollibee(필리핀)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 38px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">4</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Subway(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Pizza Hut(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Fuji Japanese Restaurant(태국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Starbucks(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Mang Inasal(필리핀)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Mon Hue(베트남)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 38px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">5</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Starbucks(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">Starbucks(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">The Pizza Co (태국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">HokBen(인도네시아)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">KFC(미국)</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 115.83px; background-color: transparent;">HighlandsCoffee (베트남)</td></tr></tbody></table></div>자료원: 유로모니터 </div>□ 아세안은 한국 프랜차이즈의 유망 시장   ㅇ 6억3000만 인구의 거대 소비 시장    - 아세안 인구는 6억3000만 명으로 중국과 인도를 이어 세계 3위 차지    - 젊은 중산층 증가 및 여성의 사회진출 확대로 인해 아세안 국가의 외식 문화가 발달함.    - 현지 젊은이들은 식음료 프랜차이즈의 주요 타깃임.   ㅇ 한류 인기에 힘입어 한식 또한 열풍    - KOTRA와 한국문화산업교류재단의 공동연구에 의하면, 아세안 국가들의 한류 성장도와 인기도는 세계 국가 중에 선두에 속함.    - 한류의 열풍으로 인해 현지 소비자들이 한국 화장품, 패션뿐만 아니라, 한국 음식에 대한 관심이 높아지고 있음    - '대장금'으로 인한 전통 한식과 '별에서 온 그대'로 인한 치킨·맥주는 모두 인기가 많으며, 동남아 지역의 더운 날씨로 인해 한국 빙수를 비롯한 아이스 디저트도 인기를 끌고 있음. □ 프랜차이즈 해외진출 시 알아야 하는 점   ㅇ 한국 기업이 선호하는 진출 방식은 마스터프랜차이즈    - KOTRA 자료에 의하면 한국 프랜차이즈 기업들이 해외진출 시 선호하는 방식은 마스터프랜차이즈(77.8%), 합작투자(11%), 가맹점(11%) 순    - 마스터프랜차이즈는 직접 해외 진출하는 대신 현지 기업과 계약한 후, 가맹을 희망하는 사업자에게 사업 운영권을 판매하는 방식임. 해외진출이 쉽고 투자비용이 상대적으로 높지 않는 장점이 있음.   ㅇ KOTRA와 함께 동남아 프랜차이즈 시장 공략<b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">    - KOTRA는 2017년 국내 프랜차이즈 기업의 동남아 진출 지원사업으로 올 7월에 미얀마, 싱가포르, 라오스에서 'K-프랜차이즈 쇼케이스 in 동남아시아'를 추진할 예정    - 현지 투자 파트너를 대상으로 국내 프랜차이즈 기업 설명회 개최하며, 현지 잠재 파트너를 발굴을 위해 1:1 비즈니스 상담회를 진행할 예정   ㅇ 2017년 아세안 주요 프랜차이즈 전시회 <table align="center" border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 776px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; font-size: 10pt; border: 0px solid rgb(0, 0, 0); height: 240px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px; background-color: rgb(218, 218, 218);">전시회명 </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px; background-color: rgb(218, 218, 218);">상세  </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Food & Hotel Vietnam 2017 </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"> - 개최 시기: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2017년 4월 25~27일 - 개최 장소: 베트남, 호찌민 - 홈페이지: <a href="http://foodnhotelvietnam.com/en/home/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important; font-size: 14px !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">http://foodnhotelvietnam.com/en/home/</a>  </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Franchise International </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 시기: 2017년 5월 12~14일<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 장소: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">말레이시아(쿠알라룸푸르)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지: <a href="http://www.mfa.org.my/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important; font-size: 14px !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">www.mfa.org.my</a> </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">International Franchise, <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">  License and Business Concept Expo<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">and Conference  </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 13px;"> - 개최 시기: 2017년 6<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 13px;">월 예정<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 13px;"> - 개최 장소: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">인도네시아(자카르타)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 13px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">www.ifra-indonesia.com </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Thailand Franchise & Business<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Opportunities  </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 시기: 2017년 7월 13~16일 - 개최 장소: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">태국(방콕)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><a href="http://www.thailandfranchising.com/2016/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important; font-size: 14px !important;">http://www.thailandfranchising.com/2016/</a> </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Franchise Asia Philippines </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 시기: 2017년 7월 21~23일<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 장소: 필리핀(마닐라)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">http://www.franchiseasiaphl2017.com.ph/ </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Franchise & Licensing Expo </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 시기: 2017년 9월 25~28일<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 장소: 인도네시아(자카르타)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지: <a href="http://www.polagra-food.pl/en/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important; font-size: 14px !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">http://www.polagra-food.pl/en/</a></td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 266px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">Franshising & Licensing Asia </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 507px; height: 30px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 시기: 2017년 10월 12~14일<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 개최 장소: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">싱가포르<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> - 홈페이지 : <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">http://franchiselicenseasia.com/ </td></tr></tbody></table>자료원: 한국프랜차이즈산업협회 <b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">□<b style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> 시사점   ㅇ AEC(아세안경제공동체) 단일시장 구축에 따라 아세안 역내 상품·서비스 이동이 활발해지면서, 한-아세안 회원국에서 사업을 정착시키고 다른 회원국으로 확산이 용이해질 것으로 전망   ㅇ 아세안 시장에서 한국의 주요 라이벌인 미국 및 각국별 현지 프랜차이즈를 이기기 위해 보다 높은 경쟁력을 가지고 있어야 함.    - 현지화된 메뉴를 개발해 소비자의 입맛을 잡음.    - 시내 중심 상가, 인기 백화점 등 전략적 입지 선정 필요    - 젊은 소비자를 이끌기 위해 뚜렷한 이미지를 설정해 방송, SNS 등 다양한 채널을 통해 홍보   ㅇ 상표 등록, 인증, 특히 아세안 국가의 할랄인증 등에 대한 법규 관련 정보를 충분히 이해해야 함.    - 동남아 지역은 세계 최대 무슬림 인구와 최대 할랄시장을 보유하고 있으므로 식음료 프랜차이즈 기업 아세안 국가 진출 전 해당 국가의 할랄인증 관련 정보에 대해 철저한 이해 필요  자료원: 유로모니터, 한국문화산업교류재단, 한국프랜차이즈산업협회, KOTRA 싱가포르 무역관 자료 종합 </div>