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1.상황내지 상품에 대한 통제감을 얻기 위한 FOMO syndrome
FOMO syndrome - or Fear Of Missing Out - is in full force here says Associate Professor Nitika Garg from the University of New South Wales.
"They think if this person is buying it, if my neighbour is buying there's got to be a reason and I need to get in too," she told the BBC.
"But when it comes to coronavirus, people aren't certain as to how things are going to pan out, or how much worse it's going to get," Prof Garg says.
"They want to be prepared because it's the one thing they can do to get some sense of control."
Another consumer expert, Dr Rohan Miller from the University of Sydney, believes it is a reflection of an urbanised society and lifestyle where modern convenience reigns supreme.
"We're not used to shortages and scarcity, we're used to being able to pick and choose what we want, when we want. So the rush to get toilet paper is just this sheep mentality to maintain that status," he says.
Soft, white squares of toilet roll - marketed with pictures of puppies and pure snow - are a daily "luxury" that Australians and others just aren't willing to mentally part with.
"I think people want to make sure they have some comforts in their lives if they're going to be shacked up with their family for a long time," he says.
"Toilet paper doesn't really matter - it's just so far down the survival list compared to other things like food or water - but it's just something people cling to as a minimum standard."
https://www.bbc.com/news/world-australia-51731422
2. 네 가지 원인 진단
2-1, 통제감 , 1과 동일한 설명
Niki Edwards, School of Public Health and Social Work, Queensland University of Technology:
Toilet paper symbolises control. We use it to “tidy up” and “clean up”. It deals with a bodily function that is somewhat taboo.
When people hear about the coronavirus, they are afraid of losing control. And toilet paper feels like a way to maintain control over hygiene and cleanliness.
People don’t seem interested in substitutes. Supermarket shelves are still full of other paper towels and tissues.
The media has a lot to answer for in regards to messages around this virus and messages to the public. While honesty about threats is critical, building hysteria and promoting inappropriate behaviours is far from ideal.
2-2 만족감과 안정감
Brian Cook, Community Engagement for Disaster Risk Reduction project, University of Melbourne:
It’s an interesting question. My suspicion is that it is to do with how people react to stress: they want an element of comfort and security. For many Westerners there is a “yuck factor” associated with non-toilet paper cleaning.
I expect there is also a pragmatic element. Toilet paper is a product that takes a lot of space, and is therefore not something people have a lot of under normal circumstances.
A lot of people likely also use toilet paper as a tissue, and therefore imagine themselves needing a lot if they have the flu or a flu-like illness.
Stocking up on toilet paper is also a relatively cheap action, and people like to think that they are “doing something” when they feel at risk.
2-3 비축이 쉬운 일상생활품
David Savage, Newcastle Business School, University of Newcastle:
I think it is the perfect product. It is completely non-perishable and one of the few products that you can stock up on that you are guaranteed to use eventually.
I don’t know for certain but I suspect that most people only buy toilet paper when they just about run out, which could be a problem if you need to stay isolated for two weeks.
So I think this is just a preparation process, because we have seen that toilet paper has become a shortage item elsewhere.
2-4 부피가 크 눈에 쉽게 띌 뿐 화장지만 비축 대상은 아님
Alex Russell, School of Health, Medical and Applied Sciences, Central Queensland University:
There are a few factors at play here. People aren’t only stockpiling toilet paper. All sorts of items are sold out, like face masks and hand sanitiser. Things like canned goods and other non-perishable foods are also selling well.
People are scared, and they’re bunkering down. They’re buying what they need and one of the items is toilet paper.
I think we’re noticing the toilet paper more than the other things because toilet paper packs are big items that take up a lot of shelf space. Seeing a small product sold out at the supermarket (such as hand sanitiser) is not that unusual, and it’s only a small hole in the shelf that is often temporarily filled with nearby products.
But if the toilet paper is gone, that’s a massive amount of shelf space that can’t readily be replaced with other things nearby.
A second reason we might be noticing it more is because there aren’t easy substitutions. If the supermarket is out of a particular ingredient for dinner, you can just get something else, or an entirely different dinner.
But if there’s not a roll of toilet paper, then that’s pretty frustrating for everyone. Sure, tissues or paper towels, but it’s not quite the same, is it?
https://www.weforum.org/agenda/2020/03/why-are-people-stockpiling-toilet-paper-four-experts-give-their-opinions/
3.정신분석학적 해석- 죽음에 대항 하는 백신으로서의 화장지
But now the coronavirus panic is running wild and we don’t know when it will end. But why this frantic race to scoop up toilet paper? The answer should be quite obvious, but it is isn’t because it is unconscious. People react to the real biological fear of death by adopting any means that might protect them from it. Excrement is the fundamental symbol of death. It suggests we are bodies and nothing more; that the symbols of transcendence, whether religious or secular, are mirages. Shit has always been so associated, and always will. It has also long been associated in the Western imagination with the devil, Satan, the Lord of the underworld, who rules the pit of smelly steaming death where the bodies of people are deposited down in the earth to rot away. That’s it. No heaven, no immortality, just maggots in the dirt where shit descends. The thought that that is all we are doesn’t go over well with many people.
To accept that we are only bodies, and that civilization and cultures have been constructed upon symbols created to tell us this isn’t true are pipe dreams, is the fear that runs rampant in days such as these, with the coronavirus allegedly stalking everyone as if it were Mister Pumpkin Head ready to pounce. The fundamental human fear is that we, like excrement, are destined to be buried and forgotten; that we will be buried in the earth or flushed down a toilet. The fear is that “dead” excrement is what we are and that all the shiny symbols erected by civilization to say we are more are just bullshit.
This fear is compounded when science often claims that everything religions have ever taught is hocus pocus. The religious symbol systems that were the overarching bulwarks of western civilization have been replaced by science and technology. But these twins have no answer for the fact of death, except to say it is inevitable and maybe we can help you to live a bit longer. Many people, if only unconsciously, might not be satisfied with that answer.
So when death comes courting in the guise of a so-called plague or pandemic, toilet paper will keep you safe and clean. You can wipe away any reminder that you are mortal and will return to the earth; that you will rot there unless you somehow believe in the transcendent spirit of days gone by.
Rather than focus on all the death unleashed by government violence – their alleged protectors – people are easily manipulated into fearing the wrong things and unconsciously seeking some innocuous symbol that might do the job.
Running with the bulls gives people the thrill of teasing death while defeating it. It must be very exciting.
Running after toilet paper is quite dull by comparison, but it serves a similar purpose.
It’s the people’s vaccine against death.
https://dissidentvoice.org/2020/03/toilet-paper-is-the-peoples-vaccine/