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1. Impacting the Product Assortment • Sets the overall strategy and merchandise direction for the region • Direct country buyers to develop assortments that support the needs of the customer and the financial objectives of the merchandise department • Identify new business opportunities based on both trend and testing / pilot programs and provide analysis to support this • Use knowledge and strong product instinct to highlight future trends to take sound buying decisions, influence future main line and SMU development • Lead weekly, monthly, quarterly and seasonal reviews of the collection performance versus expectations that are action based for current and future seasons
2. Buying & Merchandising process • Use range building blocks of fissionability, pricing, revenue versus equity, colour, seasonality and price to build a rounded collection that delivers and stretches consumer expectations and looks great on the retail floor • Support countries in setting and managing store model stocks to effectively manage replenishment and data integrity to ensure consistent merchandise flow and newness in stores • Take decisions and manage actions on recommendations from country B&M on SKU actions (e.g. promotions, marketing, markdowns, cancellations) • Work closely with VM and Marketing to ensure appropriate product promotion and availability of stock to tie in with Store Event Calendar • Conduct internal product presentations to utive management, field operations and Country Retail Managers explaining buying strategy, trends and influences, consumer, ranking and product selling benefits behind the collection • Consolidate order quantities across the region and sub regions • Reconcile assortment plan to financial plan
3. Operational responsibilities • Establishes professional B&M structure in the countries. Coaches and develops the buyers, planners and allocators in the countries • Oversees the development of location plans which support the demographic needs and business opportunities of each market (e.g. grading and banding) • Ensure that store refits and new stores are planned and supported to maximize business Work alongside operations to produce training and tools to support sell through of products
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