User-Generated Content (UGC)

[석수]

User-generated content (UGC) is content created by users, rather than a brand, that's related to a brand. UGC can include images, videos, reviews, and social media posts.

Consumers are 83% more likely to trust peers over the brand itself

소비자는 브랜드 자체보다 동료를 신뢰할 가능성이 83% 더 높습니다



peer

동료, 또래[동배], 또래


He seems to be very popular among his peers.

A group of teenagers posing for a close-up photo while seating
British teenagers were found to consume more fast food than their peers in France.

A young woman eating a hamburger outside
He quickly won the respect of his peers.
그는 빠르게 동료들의 존경을 얻었습니다.


He couldn't resist pressure from his peers.
그는 그의 동료들로부터의 압박을 견딜 수 없었다.




peer review
동료 심사[평가]


life peer
당대 귀족(영국에서 Lord나 Lady의 귀족 칭호는 받았으나 그 작위를 자식에게 물려줄 수는 없는 귀족)


peer group
(나이·사회적 신분이 같은)
또래[동배] 집단