팬톤 올해의 색: 울트라 바이올렛

[프란치스코]

Ultra violet: Pantone’s 2018 colour of the year
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Every year, the colour experts at the Pantone Colour Institute pore over research and analyses of design, film, food, fashion, art and entertainment, as well as materials, travel, sports and technology, to arrive at a colour of the year. This year it’s Pantone 18-3838, also known as ultra violet.

Pantone describes ultra violet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. According to the company, it alludes to the mysteries of the cosmos and the unknown.

Laurie Pressman, vice-president of the Pantone Colour Institute, said: “The Pantone colour of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Leatrice Eiseman, executive director of the institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level. “From exploring new technologies and the greater galaxy, to artistic expression‎ and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.” (글과 사진: 가디언)

팬톤이 어떤 회사이고, 역사는 어땠고, 주요 사업내용은 무엇인지 등등에 대한 설명을 위키피디어에서 보았어요. 팬톤 올해의 색은 2000년부터 매년 12월 선정, 발표되는데 ... 선정 당시의 세계 경제 상황을 반영한다는 주장도 있더군요.

창의력과 상상력이 요구되는 오늘날

울트라 바이올렛에 고유한 것이 창조적인 영감이라고 주장합니다. 

참, 아름다워요 ~^^