Customer Experience Management CEM 관련된 책들 검색

오늘은 오랜만에 아마존 웹사이트에 들어가 봅니다. 최근 부각되고 있는 키워드 중 하나인 CEM 고객경험관리와 관련된 책이 있는지 보려다 보니 (정확하게는 Customer Experience 라는 키워드로 검색해 보니...) 정확도 (Relevance) 순으로 열권의 책을 볼 수 있었습니다. 1, 2번 그리고 8, 9, 10번이 독자 평점이 높군요. 2번은 최근에 나온 책이네요.   의외로 CCO (고객담당중역 정도로 번역할 수 있겠죠.) 라는 제목의 책이 여기에 리스트에 포함되었네요. 2번 정도는 한번 읽어볼만하겠는데요. ^^     [1] <DIV class=productTitle><A href="http://www.amazon.com/Managing-Customer-Experience-customers-advocates/dp/0273661957/ref=sr_1_1?ie=UTF8&s=books&qid=1259145440&sr=1-1">Managing the Customer Experience: Turning customers into advocates</A> by <A href="http://www.amazon.com/Shaun-Smith/e/B001I9OU12/ref=sr_ntt_srch_lnk_1?_encoding=UTF8&qid=1259145440&sr=1-1">Shaun Smith</A> and Joe Wheeler (Paperback - Nov 8, 2002) </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[2]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Whats-Secret-Providing-World-Class-Experience/dp/0470196122/ref=sr_1_2?ie=UTF8&s=books&qid=1259145440&sr=1-2">What's the Secret: To Providing a World-Class Customer Experience</A> by <A href="http://www.amazon.com/John-R.-DiJulius/e/B001JSEGR0/ref=sr_ntt_srch_lnk_2?_encoding=UTF8&qid=1259145440&sr=1-2">John R. DiJulius</A> (Hardcover - May 2, 2008)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[3]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Customer-Experience-Management-Revolutionary-Connecting/dp/0471237744/ref=sr_1_3?ie=UTF8&s=books&qid=1259145440&sr=1-3">Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers</A> by Bernd H. Schmitt and <A href="http://www.amazon.com/Bernd-Schmitt/e/B001H6WEN2/ref=sr_ntt_srch_lnk_3?_encoding=UTF8&qid=1259145440&sr=1-3">Bernd Schmitt</A> (Hardcover - Jan 31, 2003)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[4]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/DNA-Customer-Experience-Emotions-Drive/dp/0230500005/ref=sr_1_4?ie=UTF8&s=books&qid=1259145440&sr=1-4">The DNA of Customer Experience: How Emotions Drive Value</A> by Colin Shaw (Hardcover - Jul 10, 2007)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[5]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Cult-Customer-Experience-Satisfied-Evangelists/dp/0470404825/ref=sr_1_5?ie=UTF8&s=books&qid=1259145440&sr=1-5">The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists</A> by <A href="http://www.amazon.com/Shep-Hyken/e/B001JSAWFU/ref=sr_ntt_srch_lnk_5?_encoding=UTF8&qid=1259145440&sr=1-5">Shep Hyken</A> (Hardcover - April 6, 2009)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[6]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Building-Great-Customer-Experiences-Revised/dp/1403939497/ref=sr_1_6?ie=UTF8&s=books&qid=1259145440&sr=1-6">Building Great Customer Experiences, Revised Edition</A> by <A href="http://www.amazon.com/Colin-Shaw/e/B001ITXFR2/ref=sr_ntt_srch_lnk_6?_encoding=UTF8&qid=1259145440&sr=1-6">Colin Shaw</A> and John Ivens (Paperback - Nov 25, 2004)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[7]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Managing-Customer-Experience-Measurement-Based-Approach/dp/0873897021/ref=sr_1_7?ie=UTF8&s=books&qid=1259145440&sr=1-7">Managing the Customer Experience: A Measurement-Based Approach</A> by <A href="http://www.amazon.com/Morris-Wilburn/e/B001JS4GQ6/ref=sr_ntt_srch_lnk_7?_encoding=UTF8&qid=1259145440&sr=1-7">Morris Wilburn</A> (Paperback - Oct 12, 2006)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[8]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Chief-Customer-Officer-Getting-Passionate/dp/0787980943/ref=sr_1_8?ie=UTF8&s=books&qid=1259145440&sr=1-8">Chief Customer Officer : Getting Past Lip Service to Passionate Action</A> by <A href="http://www.amazon.com/Jeanne-Bliss/e/B001JS5VO2/ref=sr_ntt_srch_lnk_8?_encoding=UTF8&qid=1259145440&sr=1-8">Jeanne Bliss</A> (Hardcover - Mar 31, 2006)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[9]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Domino-Experience-Everything-Financial-Performance/dp/0981930212/ref=sr_1_9?ie=UTF8&s=books&qid=1259145440&sr=1-9">Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance</A> by <A href="http://www.amazon.com/Linda-Ireland/e/B002VM7EUE/ref=sr_ntt_srch_lnk_9?_encoding=UTF8&qid=1259145440&sr=1-9">Linda Ireland</A> (Hardcover - April 15, 2009)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice>[10]</DIV> <DIV class=usedPrice><A href="http://www.amazon.com/Designing-Customer-Centric-Organization-Structure-Management/dp/0787979198/ref=sr_1_10?ie=UTF8&s=books&qid=1259145440&sr=1-10">Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey Bass Business and Management Series)</A> by <A href="http://www.amazon.com/Jay-R.-Galbraith/e/B001HD3BIW/ref=sr_ntt_srch_lnk_10?_encoding=UTF8&qid=1259145440&sr=1-10">Jay R. Galbraith</A> (Hardcover - April 14, 2005)</DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV> <DIV class=usedPrice> </DIV>